Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Redacción de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
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7 Reasons to Create Long Blog Posts

7 Reasons to Create Long Blog Posts | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Long blog posts are inherently more difficult to write, but they have a potentially greater pay-off. Here are seven reasons to create more long blog posts.
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Copy corto o copy largo: ¿qué extensión de textos funciona mejor?

Copy corto o copy largo: ¿qué extensión de textos funciona mejor? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Descubre los 3 factores que determinan la extensión de un texto: el público al que te dirijas, el objetivo del texto y tu producto o servicio que vendes.
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7 Reasons to Create Long Blog Posts

Consistent blog posts, delivered every week (or more frequently), help your website rank higher with the search engines.

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What's the ideal email marketing copy length? | Emma Email Marketing

What's the ideal email marketing copy length? | Emma Email Marketing | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A lot of factors go into crafting a document that checks all these boxes but one of the most critical is targeting the ideal email marketing copy length. Emma shows you how to write the perfect email.
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¿Qué Longitud Deberían Tener Tus Artículos de Blog? (Con Número de Palabras Para Cada Industria)

¿Qué Longitud Deberían Tener Tus Artículos de Blog? (Con Número de Palabras Para Cada Industria) | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Número de palabras. Es un tema del que se habla mucho hoy en día. Los bloggers y marketers de contenido siempre se están preguntando cuál es la extensión ideal a la que deben aspirar. ¿Cada pieza de contenido debería tener formato largo, o es mejor apostar por piezas más cortas? Es una pregunta válida y algo que he …
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How Long Should Your Blog Post Be?

How Long Should Your Blog Post Be? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
What's the ideal blog post length? Well, that depends on you, your content and your readers. Here are some tips to help you find your perfect length.
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Take the Time to Use Fewer Words – Microsoft Design –

As Blaise Pascal wrote, “I made this [letter] very long only because I have not had the leisure to make it shorter.” In hundreds of languages, over thousands of years, people have known that reducing…
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Why Should You Write Shorter (But Better) Content? - CoSchedule

Why Should You Write Shorter (But Better) Content? - CoSchedule | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Which is best: long form or short form content? In this guest post, content strategy Ronell Smith argues in favor of short form, citing data and personal experience.
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Is less more in content marketing? A data-driven answer

Is less more in content marketing? A data-driven answer | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Is less more in content marketing? We used content intelligence to back our research and contribute to the quantity vs quality debate in content marketing.
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Digital Information World

Digital Information World | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you’ve looked at enough SaaS websites, you’ve probably noticed a bit of a theme: home pages designed to act as landing pages. They have minimal top navigation.
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Content Creation: Quality vs. Quantity

Content Creation: Quality vs. Quantity | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The recipe for success of your website isn't determined by how much content you have, but rather how well that content satisfies your users' cravings.
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What works for landing pages - short or long copy?

What works for landing pages - short or long copy? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How much commitment are you asking of your customer? Ask that key question and you can nail down whether short or long copy can convert.
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The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x - Whiteboard Friday

The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x - Whiteboard Friday | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The perfect blog post length or publishing frequency doesn't actually exist. "Perfect" isn't universal — your content's success depends on tons of personalized factors. It's all explained in this week's edition of Whiteboard Friday.
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5 Reasons to Focus on Length & Quality of Your Content as Opposed to Frequency

5 Reasons to Focus on Length & Quality of Your Content as Opposed to Frequency | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
One of the most efficient ways to boost your customer base is the content that you present on your website. For people to gravitate towards your content, it has to be presented in a manner that is ae…
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The Ultimate Guide to Short Copy vs Long Copy for Your Landing Page

The Ultimate Guide to Short Copy vs Long Copy for Your Landing Page | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
One of the longest standing debates in copywriting and marketing circles is which is better—long or short copy?
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[Contenidos] 3h para escribir un post de 1000 palabras, 1 vez a la semana – d+m, blog de Eva Sanagustín

[Contenidos] 3h para escribir un post de 1000 palabras, 1 vez a la semana – d+m, blog de Eva Sanagustín | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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What content lengths work online, and which do people trust?

What content lengths work online, and which do people trust? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
There is of course a lot of discussion about content and what does and doesn't work online. Is long-form the key? Does short-form content have a role to play?
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Google: Short Articles Won't Penalize Your Site; Think About Users

Google: Short Articles Won't Penalize Your Site; Think About Users | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it


Google's John Mueller covered lots and lots of myths this past Friday in the Google Hangout on Google+. He said at the 34:37 minute mark that having short articles won't give you a Google penalty. He also said that even some long articles can be confusing fo

Via massimo facchinetti
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How Long Should Push Messages Be? [Quick Tip]

How Long Should Push Messages Be? [Quick Tip] | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Writing an effective push message is a lot like writing an email subject line – it needs to convince someone to open your app. And it needs to be awesome. And persuasive. And clear. And…short? (W…
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The Benefits of Long-form Content, and Why Short-form Is Still Necessary - Forbes

Although long-form content doesn’t keep visitors on your site for as long as you’d think, it does tend to convert readers from passers-by to occasional visitors.
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Ideal Blog Post Length for SEO

Ideal Blog Post Length for SEO | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
“It depends.” What a totally unsatisfying answer. Of course it depends. But there are rules of thumb. There is research. We can analyze what works and draw conclusions. We can create guidelines, especially for things that are measurable. Like length.
Here are guidelines for length for ten types of content. Most of these are ... Read More >
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The data's in! Should you write short posts or long ones?

The data's in! Should you write short posts or long ones? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Long content is supposed to be the be-all and end-all. But then why does Seth Godin get away with super-short posts? Check out this data. (2016)
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[Contenidos] Datos sobre la relación entre la extensión de un post y su engagement – d+m, blog de Eva Sanagustín

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Top Content Marketers on How to Rock Your Long Form Content

Top Content Marketers on How to Rock Your Long Form Content | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
We take a look at whether creating long form content is worth a startup's time. Featuring tips from HelpScount, Gleam and Grasshopper.
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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.