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Scooped by Martin (Marty) Smith!

7 Workforce Trends Impacting IT & Marketing in 2015 - via CIO

7 Workforce Trends Impacting IT & Marketing in 2015 - via CIO | Contests and Games Revolution |

As businesses look to finalize their workforce management strategies for the coming year, here are the top 7 issues you'll need to consider for 2015.

Marty Note
My favorite trend is the CIO/CMO evolution. Love this paragraph:

The CIO/CMO Relationship Continues to Evolve

Through 2015 and beyond, John Reed, Executive Director for Robert Half Technology, says there will be increased collaboration between business' IT and marketing departments. While this collaboration is already happening, the extent of collaboration will only increase in 2015 as businesses work to stay relevant and competitive, says Reed. And that increased collaboration will result in an increased demand for talent, such as the role of digital information officer, that holds both soft and technical skills and can interface with both departments, he says.

Let's hope this evolution continues along the lines outlined here as the line between Chief Marketing Officers and Chief Information Officers continues to fade.

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Gamification: 6 Cool Strategies To Get Your Customers "In The Game" [3 from @ScentTrail)

Gamification: 6 Cool Strategies To Get Your Customers "In The Game" [3 from @ScentTrail) | Contests and Games Revolution |

Marty Note
Great post about how to increase involvement in your games with 3 simple ideas:

* Storytelling. 
* Growth Hacking.

* The Lonely Dancer Effect. 

Great section on Growth Hacking. I would add a 3 more ideas:

* Sticky Mnemonic. 
* Thermometers. 
* Leaderboards & Competition.


Sticky Mnemonics
Marketers are TEACHERS. We form information in understandable ways and we "Teach The Teachers" since our biggest goal these social media days is winning hearts and minds and creating a growing tribe of brand advocates.  

One of the most helpful tools to recruit and scale a new idea is the "sticky mnemonic". are masters of the "sticky mnemonic". "Fight poverty like a New Yorker", is a great example of an analogy that creates deep meaning and so is sticky and easy to transfer. 

When the Heath brothers put a piece of simulated duct tape on their book Made To Stick they were using a "sticky mnemonic" to help sell books. No matter what you do, sell, or preach having a sticky mnemonic helps. 

Scaling happens faster when visitors can SEE it. Ever notice how there is a regularly updated big red thermometer outside the Red Cross or United Way that shows their GOAL and PROGRESS. 

Charities know progress creates momentum when SHARED. Create a simple widget that shows progress. NEVER start with zero, but don't be afraid to share a thermometer with low numbers. Each stage of your counter's life has value for different kinds of supporters. 

Some "early adopter" supporters want to be in early so seeing a thermometer with low numbers is thrilling to them. Other supporters and community members will only want to join when it feels safe to do so. Seeing the thermometer hit its middle areas where acceptance is secure and general will motivate this “middle” group. 

Finally the laggards will join when there is an apparent cost to not joining, so seeing the thermometer nearing its goal laggards will get on board so they can say they did (and some will claim early adopter status lol). 

Leaderboards & Competition's My Community board is brilliant gamification. When I look at "My Community" I see a chart of my views compared to Scoopiteers immediately above and below me. There are Scoopers who are WAY above me and they started by showing the very top. 

Problem is Robin Good's million views just makes my 110,000 views look hopelessly behind. Robin's success SHOULDN'T mean anything to mine, but human psychology doesn't work that way. We seen Robin's success and COMPARE. 

If that comparison feels like the TOP is out of reach we stop playing the game. The only way to keep game play consistent is to build rewards in all along the journey NO MATTER WHERE a new player is in that journey.'s decision to revise the chart showing curators in the same "views" segment but hiding the top was a GENIUS move. Not only did they keep hope alive, but also their My Community chart has other valuable uses such as seeing who is trending and knowing if my content is slow or everyone is having a slow day. Brilliant gamification from a flexible leaderboard.  



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Open Source Rules: Gaijin Games Allows Customers To Riff Videos For Money

Open Source Rules: Gaijin Games Allows Customers To Riff Videos For Money | Contests and Games Revolution |

ATTENTION YOUTUBERS: We grant you full permission to post videos of our games, and to monetize said ...

Marty Note
Loved this note from Gijin Games granting permission to its users to riff videos on YouTube and make money from them. The world is moving open source and every product is a series of services waiting to happen.

By granting users the right to do what they were doing anyway Gaijin looks like a hero and they can mine the videos created by their users to learn how to tune their game. Brilliant example of being open to the new age instead of clinging to old memes like copyright and intellectual property.

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