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In this 2.5-minute audio snippet, Pharmaguy contemplates how big drug companies can get hundreds of thousands of 'likes' on Facebook but score very low among patient groups worldwide. Only 25% of patients, for example, think pharma marketing is ethical. A case in point is Low-T direct-to-consumer advertising.
Via Pharma Guy 
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Background: Approximately 80% of research evidence relevant to clinical practice never reaches the clinicians delivering patient care. A key barrier for the translation of evidence into practice is the limited time and skills clinicians have to find and appraise emerging evidence. Social media may provide a bridge between health researchers and health service providers. Objective: The aim of this study was to determine the efficacy of social media as an educational medium to effectively translate emerging research evidence into clinical practice. Conclusions: Social media may be an effective educational medium for improving knowledge of health professionals, fostering their use of research evidence, and changing their clinical behaviors by translating new research evidence into clinical practice. J Med Internet Res 2015;17(10):e242 Via Pharma Guy
Pharma Guy's curator insight,
October 26, 2015 12:31 PM
Hence the interest that some pharma companies have in using Twitter during medical conferences to reach physicians and enhance dialogue with KOLs. For more on that, see: http://bit.ly/pmn140601p
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La fin d'année approche. Nous vous livrions, la semaine dernière, des astuces en termes de contenu et de planning pour cette période particulière de l'année. Concentrons-nous aujourd'hui sur la mise en place de jeux promotionnels réussis et engageants sur les réseaux sociaux. De nombreuses marques intègrent les jeux-concours à leur stratégie marketing de fin d'année. Pour mettre toutes les chances de réussite de votre côté, nous partageons ci-dessous l'infographie réalisée par ShortStack. Pour les non-anglophones, voici les 18 étapes pour construire de meilleurs jeux-concours, listées dans la langue de Molière. Via Frédéric DEBAILLEUL
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If guessing is required for finding the optimal frequency, then at least we can be making educated guesses. Here's our research on the ideal amount to post. Via THE OFFICIAL ANDREASCY, John van den Brink, Martin (Marty) Smith
THE OFFICIAL ANDREASCY's curator insight,
April 13, 2014 7:22 AM
How often should you post on social media? 
Martin (Marty) Smith's curator insight,
April 13, 2014 9:28 AM
Frequency is not as important as WHAT you post, but helpful study here. This post shares how often Buffer submits to each social media network. Marty
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Facebook says it has a global total of 1.23 billion monthly active users, including 945 million who use the social network on a mobile device. But some analysts note that Facebook has to shift strategy for an aging user base. Via jean lievens
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Social Media sites these days are playing a very significant role in society among different communities and different age groups of people. Let`s take a look at the stats and facts in details. Via Martin (Marty) Smith
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![Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study [INFOGRAPHIC] - AllTwitter | #eHealthPromotion, #SaluteSocial | Scoop.it](https://img.scoop.it/TmJ6w0OSa2m_Nt_HnnH4ljl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Via Ramzi Mouakassa
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![10 Creative Secrets For Social Media Marketing [Infographic] | #eHealthPromotion, #SaluteSocial | Scoop.it](https://img.scoop.it/YlSc8Y2jRFV0iHxrFg1sTzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
“10 Creative Secrets For Social Media Marketing” is an Infographic, so its creators hope you enjoy this one as much as you did with their previous infographic, “21 Rules For Effective Social Media Marketing“ View the complete infographic for ideas and tips on how to best leverage social media for marketing and business. Via Lauren Moss
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Just last Thursday Facebook officially announced that they had passed this significant milestone. The number is sizeable and the moment is worth noting but it is the other facts and figures that accompany this fact that put into perspective how much social networks have woven themselves into the fabric of our lives. These include photos downloaded, the total number of friend connections and songs downloaded. Via Lauren Moss
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Young people may be turning away from traditional sites of politics, but that does not mean that they are apolitical. In a recent co-authored article, Ariadne Vromen argues that Facebook is an important site of political engagement for youth in the UK, US and Australia. There can be little doubt that the institutions and practices of modern representative government have been subject to growing disillusionment from young citizens. A reluctance to vote at elections, join political parties or have a high regard for their politicians, all suggest that many young people are turning away from formal politics in many countries. Instead, engagement in alternative or new forms of political participation point to the possible displacement of traditional models of representative democracy as the dominant cultural form of engagement, by approaches increasingly characterized through networking practices.
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TweetBe Sociable, Share! Tweet Related columns: Religion is a safer bet than Facebook Tweet Facebook’s incredible global reach and success appear to forestall challenges. In the long run, though, the social network’s growth and its frantic quest for new revenue sources raise questions. (First of two articles) Casting doubt on Facebook’s future is(...)
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Search engines, social media and text messages are history. The major 'walled gardens' of the the internet are developing fast, but all of the big four are betting on various visions of the future. Will the next big things be home automation, virtual reality social networking … or something else entirely? Via jean lievens
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![We are SOCIAL Therefore We ARE: Lies, Damn Lies & Statistics on Social Nets [Infographic] | #eHealthPromotion, #SaluteSocial | Scoop.it](https://img.scoop.it/m4fVaSDGPgl8F1M-6W8CXzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have. Marty Note Via Martin (Marty) Smith
Holly Knowles's curator insight,
May 16, 2014 1:24 AM
These figures displayed in the infographic help show just how powerful social media sites are. Unsurprisingly Facebook has one of the highest amount of users which could suggest when it comes to an IMC program and using social media, Facebook should be strongly taken into consideration alongside the other platforms shown in this infographic.
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« Facebook n’est pas le problème : c’est le symptôme ! » (« Facebook n’est pas le problème : c’est le symptôme ! Via David Tabary
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As more people sign up for Facebook, it’s important to note that the site largely places privacy control in the user’s hands. The default setting for privacy is public, and many people don’t change it. So what steps can you take to manage your Facebook privacy like an expert? Via Lauren Moss
Bart van Maanen's curator insight,
December 13, 2013 8:04 AM
Gebruik deze infografiek als checklijstje van je privacy instellingen bij Facebook. 
Louise Robinson-Lay's curator insight,
December 13, 2013 3:26 PM
Some valuable tips on maintaining your privacy on Facebook. It is important to know who is watching you.
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Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media. This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads... Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base... Via Lauren Moss
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![17 Social Media Cheat Sheets [Infographics] | #eHealthPromotion, #SaluteSocial | Scoop.it](https://img.scoop.it/Ye3IoOPxD-Kbod85iAd84jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
People & businesses use a variety of social media sites for a variety of applications. These visual guides are a helpful way to understand the best uses of each site. Visit the article link for a list of cheat sheets for major social media sites. These infographic tools help to identify keyboard shortcuts and other functionalities to assist in your social media workflow, marketing efforts and engagement. The infographic links also share best practices for specific sites, such as Facebook and Twitter. Via Lauren Moss
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