![Social Media Transparency [Infographic] | Communicate...and how! | Scoop.it](https://img.scoop.it/8j0GSpqDpjXMAeZUwEuYxDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
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Communicate...and how!
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Presentations, Graphic design, branding, body language, non-verbal communication, applications, tools, tips, it's what we do!
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icoexist2
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Scoop.it!
This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.
To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along How do you keep up?."
Remember:
** Platforms may change but marketing fundamentals remain the same
** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.
** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.
** Know your audience and go where you will find them. This might mean giving up on one of the major platforms. Swallow hard and do it!
** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.
** Go to a trusted source for information but be warned: Such a place may not (yet) exist.
Curated by Jan Gordon covering "Curation, Social Business and Beyond"
See article here: [http://bit.ly/VcYLb]
Via janlgordon
icoexist2's insight:
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This article and infographic is from Social Media Explorer - Social Media is forcing companies to engage in a whole new way with their customers.
Here are some hightlights:
**Mass adoption of social tools and technology have created an information democracy.
**Stakeholders are beginning to expect open access to relevant content and the ability to participate in dialogue that will help them satisfy their information needs.
**All this for the purpose of building trust in a product, service or organization.
**Trust is the foundation of all relationships and relationships are what fuel business growth and long term success.
**Transparency across digital channels is a great way for organizations to start connecting with their audiences and slowly building trust.
Selected by Jan Gordon covering, "Curation, Social Business and Beyond"
See full article and infographic here: [http://bit.ly/UX1zfi]
Honesty, Openness, Diversity, Self-Awareness - great values to keep in mind as you engage in Social Media.