Communicate...and how!

Good post on what makes a brand shareable on social media

Good post on what makes a brand shareable on social media

Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.

A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’

The topic resonated me as well as many others and the responses were swift, including  Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).

We don’t feel that Content Shock is something that any of us need to be concerned over. 

Let’s not forget that

“As content continues to grow, search keeps pace by constantly improving. “

“Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”

And amongst those who stand to gain from the situation are:

“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”

… a statement which is at least partly backed up here by an end user perspective:

“When I need to research something, I go to a few trusted sources and get what I want, when I want it.”

The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”

So is Content Shock real?  With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves

Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond

This article is from Mashable and infographic created by Nowsourcing. I chose this piece because it's a continuation of the last scoops I've posted recently about turn data into something businesses can understand and utilize.

Here are some highlights:. 

We are all experiencing too much information and unable to process it in a way that is useful for our business needs

**"The use of infographics helps to break down data visually, helping viewers make sense of complex information"  

**What's behind the science behind an infograpic's success? Allow an infographic to explain

**An infographic has the potential to reach up to 15 million people

The infographic in this piece shows you

  **How infographics impact social networks

**The difference between traditional posts vs. infographic posts and much more.......

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

See article and infographic here: [http://on.mash.to/XKAKcQ]

An infographic on infographics and trends on visual communication.  Very relevant to learning quickly and memorably.  ~ Deb

I selected this article from Curatti written by Michael Brenner because it shows you how to create a successful content strategy from ten top resources.

Gain more social engagement and shares for your articles.

Top Content Marketing Tools

In order to take your content strategy to the next level you need to have the right resources. I agree that in order to be effective it's important to leverage what's available.

Brenner provides 10 tools you can use to make your content strategy reach a larger audience.

Here's what caught my attention:

• Knowing when to post on social media can be tricky. Social Flow will help you find the best times for your target market and location.

• Find the best content by analyzing topics with BuzzSumo. This smart tool will also help you connect with influencers in your industry.

• Gain more targeted followers on Twitter with Tweepi. This resource reviews the topics you care most about then matches followers with your brand.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/irhQ307b5Yc

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article by Jenn Hermann who is doing a 12 month series for Curatti on how to use Instagram to create amazing results for your business. I had the great pleasure of meeting Jenn on Instagram and she knows what she's talking about!

Here's an intro:

"If you’re struggling with how to use Instagram as part of your marketing strategy, it might be because you don’t know what to do and what not to do."

Here are some highlights that caught my attention:

Complete your bio with relevant information

Include your website in the bio – this is the only place where you can include a hyperlink

Do NOT share every Instagram post to Facebook or Twitter. Give people a reason to follow you here

Do not follow everyone that follows you – follow only those with similar interests or engagement

Thank and engage with everyone who commented on your post and use the @ before their name otherwise they won't see it

If you like this topic, we will be covering this once a month - join us and stay informed on how to navigate the digital world - great articles written by professionals who area successful in their area of expertise  - Lots more coming.................join us

 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: [http://bit.ly/1hstUDd]

Instagram is een social fotoplatform dat een enorme groei heeft doorgemaakt. Een goed voorbeeld ook van de voortdurende trend en de waardering van mobiele gebruikers voor het delen van meer visuele informatie. 

Het artikel geeft een overzicht van alle do's en don'ts, en geeft goede tips hoe je Instagram voor je bedrijf kunt gebruiken.

Great stuff