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During my first few months at MarketWave, I heard what has become a bit of a legendary story. The short version: Tina was on a conference call with some engineers from a client company discussing how hackers could sit outside of a company’s building and literally break into its network from the parking lot using homemade devices as simple as stuff they would find at Radio Shack. As she listened, she put the call on mute and voiced the term “drive-by hacking” to our team. The phrase not only attached a memorable phrase to the issue, but sparked a story angle, which our firm later pitched and landed on CNN.The story stuck with me, serving as a reminder that great ideas can sometimes come from unlikely places and that active listening can really pay off. The more I thought about it, the more I realized that, like other skills, we have to hone and develop our ability to actively listen and process information.
Here are five guidelines I tend to follow:
Believe in the benefits. Improving relationships, gaining insight, improving clarity, sparking new ideas and learning something new.
Focus and re-focus. It’s so easy to get distracted. Have the walls always been that color? Why do these people keep walking by? Ugh, I need to reschedule that doctor’s appointment. Put all other thoughts aside and stay in the moment.
Via Charles Tiayon
