Communicate...and how!

The Idea of the Customer comes first, then the plan to pull them into your market

"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".

This article and infographic is from Social Media Explorer - Social Media is forcing companies to engage in a whole new way with their customers.

Here are some hightlights:

**Mass adoption of social tools and technology have created an information democracy.

**Stakeholders are beginning to expect open access to relevant content and the ability to participate in dialogue that will help them satisfy their information needs.

**All this for the purpose of building trust in a product, service or organization.

**Trust is the foundation of all relationships and relationships are what fuel business growth and long term success.

**Transparency across digital channels is a great way for organizations to start connecting with their audiences and slowly building trust.

Selected by Jan Gordon covering, "Curation, Social Business and Beyond"

See full article and infographic here: [http://bit.ly/UX1zfi]

Honesty, Openness, Diversity, Self-Awareness - great values to keep in mind as you engage in Social Media.