Welcome to Transmedia: Storytelling for the Digital Age …
Here, you'll not only find articles on the many facets of transmedia storytelling, but also articles exploring the creative and technical achievements of individual platforms. If you would like to know more about my approach to curating this topic, then please follow the title link to Scoop.it's Lord of Curation Series. I really enjoy your support and hope you find the articles that I share as interesting and useful as I do.
Thank you Scoop.it for the recognition and acknowledgment, it is very much appreciated.
Journalists and society-at-large do #Amazon and viewers a huge disservice by tagging kid-centric content as '#binge-viewing' as if putting the viewer in control of what he/she watches is a bad thing--not to mention that it has nothing to do with what Amazon is trying to accomplish with their programming for preschoolers.
Creators working with Amazon have intentionally tried to step out of their adult bias and look through eyes of preschoolers. Their goal is to create engaging content that triggers curiosity and creativity. This is the same approach I advocate for storytelling and central to the persona development and audience profiling in the courses & workshops we teach via Fielding's Masters program. The fact that Amazon streaming allows for viewer controlled consumption encourages other activities because there is no #FOMO by playing through scheduled broadcasts. Seriously, how is this even remotely negative? When will we get over blaming the audience for exercising choice in content consumption? I get how this is disruptive to current business models and how media companies might not be thrilled at having to be more creative to earn attention and loyalty, but consumers should be celebrating not labeling and journalists should get on board.
Tara Sorensen, Head of Kids Programming at Amazon Studios:
:
"We're not asking them to sit in front of the television and tie them to a block of programming [like with standard broadcast television]. They can pause it.
They can rewatch it. It offers up a nice amount of flexibility, so I don't think it's just about keeping them in front of a 'screen' for us."