Transmedia: Storytelling for the Digital Age

Itay Hod:  'As fewer millennials watch TV, industry execs are “swiping right” on dating apps for everything from Melissa McCarthy’s “Spy” to Mariah Carey’s “Infinity”'

DRC: Contains a cautionary tale for transmedia practitioners by way of “The Mindy Project”.

Alice Quinlan:  'This week, the POV Engagement team caught up with the strategist behind the Who Is Dayani Cristal? campaign. Lina Srivastava gives us an inside look on her team's goals for campaign and tips for other impact producers on "passing the baton".'

"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."

Christine Weitbrecht:  "The marketing campaign for Catching Fire kicked off at the beginning of 2013, and over the course of the last months, we’ve been treated to increasing amounts of content from the THG world" ...

Adam B. Vary:  "It is already one of the most peculiar and elaborate transmedia marketing efforts ever mounted for a feature film franchise, and as more elements from it continue to roll out in advance of Catching Fire’s Nov. 22 release date, here is what you need to know about what’s behind it."

Alex LeMay of The Shadow Gang talks about "the GoBZRK campaign and why social media played such a central role".

Zack Sharf:  "The latest Academy Originals video goes behind the scenes of "The Blair Witch Project" to help the film celebrate its 15th anniversary."

Hector Gonzalez, Jr:  "Recently, Nissan’s luxury vehicle division, Infiniti, has recently launched a transmedia campaign on their website. From the filmmakers of the “Blair Witch Project“, visitors watch a 3 part film and are called by phone by the characters in the story in real time to help decide the next part of the story" ...

Rae Ann Fera:  "With the follow-up to its highly successful “Back to the Start” film, the fast-food company continues to educate and drive forward positive change in food production, says Chipotle’s Chris Arnold."

This is a great mini case-study for anyone interested in transmedia ....

Steve Peterson:  "Adhesive Games has been building the free-to-play giant robot game Hawken for over two years now, and Meteor Entertainment is the publisher. The game has had strong transmedia connections from the beginning, with a graphic novel recently released, digital shorts in the works with Machinima and a feature film in production."

Caitlin Burns makes the case for transmedia storytelling when marketing YA novel-based properties ....