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Twitter Advertising Is Gaining Traction With Marketers

Twitter Advertising Is Gaining Traction With Marketers | Technology in Business Today | Scoop.it
Please note: The Social Media Insights morning email will no longer be free beginning January 2, 2014. It will be delivered exclusively to subscribers of Business Insider Intelligence. Non-subscribers will receive a shorter afternoon version.
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Using Forums in Viral Marketing | My eMarketing Now

Using Forums in Viral Marketing | My eMarketing Now | Technology in Business Today | Scoop.it
Lately, forum marketing has been touted as a free and organic, viral marketing.
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3 Secrets to YouTube Marketing | Video

3 Secrets to YouTube Marketing | Video | Technology in Business Today | Scoop.it
Shira Lazar, host of What's Trending, gives advice on how to use the video-sharing website for your business.
Tom Melton's curator insight, June 22, 2013 3:04 PM

Share your secrets.

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Marketing Tips for Introverted Entrepreneurs

Marketing Tips for Introverted Entrepreneurs | Technology in Business Today | Scoop.it
If the thought of marketing your small business makes you want to crawl under the nearest rock, you’re not alone. Traditional strategies like cold calling and networking can cause shy types to break out in a sweat.
Alan Byrd's curator insight, June 6, 2013 4:37 PM

Advice just for me!

Charlie Oliver's comment, June 15, 2013 9:37 PM
Love it! : )
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Marketing Strategies comparisons and costs [ Infographic ]

Marketing Strategies comparisons and costs [ Infographic ] | Technology in Business Today | Scoop.it

Marketing Strategies comparisons and costs [ Infographic ] http://su.pr/24Eq3U #business #statistics #trends #marketing

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12+ Pinterest Apps and Tools for Pinning While Mobile

12+ Pinterest Apps and Tools for Pinning While Mobile | Technology in Business Today | Scoop.it
Pinterest is for sharing information visually. This list of Pinterest apps helps you pin images using mobile devices (tablets, iPhones, Android and more).
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7 Simple Tactics to Create Blog Content That Spreads Like Wildfire | Social Media Today

7 Simple Tactics to Create Blog Content That Spreads Like Wildfire | Social Media Today | Technology in Business Today | Scoop.it
RT @Bizolly: 7 Ways to Create Blog Content That Spreads Like Wildfire http://t.co/krsRfPLo7p #Entrepreneurs #Innovation #Inspiration #mycha…
Andy Birkitt's curator insight, August 15, 2013 10:26 AM

There are two vital components to any successful blog. So where do you find them and how do you bring them back time and again? By providing engaging and relevant content.

Emilie Faffe's curator insight, August 19, 2013 4:14 AM

Article en anglais.

 

Donnez à votre communauté ce qu'elle recherche et l'article sera largement diffusé.

 

1. Identifiez votre coeur de cible et rédigez "pour lui",

 

2. Choisissez les mots justes, 

 

3. Donnez de la consistance à votre article,

 

4. Choisissez le bon titre, court et impactant,

 

5. Vérifiez la lisibilité du post,

 

6. Appliquer une des règles suivantes pour chaque post :

- Proposer une solution à vos lecteurs,

- Proposer une réponse à laquelle votre concurrence ne répond pas, 

- Proposer des best practice "how to do",

- Encourager par des faits,

- Apporter un retour d'expérience,

- Suscitez la réflexion, le rire...

- Apportez une réelle valeur ajoutée aux yeux des lecteurs.

 

7. Inspirez vos lecteurs avec du contenu authentic et de qualité.

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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making | Technology in Business Today | Scoop.it
Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “fish are”, I expected most small businesses use social media with their direct mail marketing. To dig a little deeper into this hypothesis this weekend, I opened up one of my hometown coupon packages that I found in my mailbox. I wanted to see how local small businesses, such as the ones in the Collegeville, PA area, were using social media to meet their business goals. I expected that every small business was using social media and making sure it was integrated into everything they did make sure their business was successful.

Via Brian Yanish - MarketingHits.com
Daryl Peterson's comment, September 26, 2013 9:24 PM
Yes matt this article is indeed very insightful and describes in detail what small businesses are doing wrong by using direct marketing with older methods. They should instead be taking into account exactly where all the consumers are which are on social media sites e.g facebook and consider advertising on there, making a page to get their brand image out to consumers within their segemented targer market. In doing so will have much better luck of succeeding using a modernised version of communication which is quick, efficient and effective in the world today.
Jarrod Gardiner's curator insight, September 26, 2013 10:16 PM

This article looks at ways a business can improve its direct marketing. The following is a list of ways it can improve its direct marketing:

Promote Your Social Media Channels

Always Link To Your Business’ Social Media Channels. 

Social Media Logos. 

Keep Your Social Media Pages Updated.

Tell Me Why I Need To Scan A QR Codes.

Add More Contact Information On Your Mailer.

Use Google Plus To Make It Easier To Be Found. 

Find A Part-time Marketing Coach To Add To Your Team. 

 

heeyeon yoon's curator insight, September 29, 2014 7:45 PM

People think direct mail is dead, but many small businesses are still spending money for direct mail campaigns and a lot of small businesses are using social media with their direct mail marketing. From the research 9 of the 51 small businesses integrated social media with their shared mailer tactic and 20 of the 51 advertising businesses did not include their social media channels. 

There are some advice to social media advice for small business when using direct mail;
-promote your social media channels
-always link to your business' social media channels
-use more than social media logos
keep your social media pages updated
-add more contact information on your mailer
-use google plus to make it easier to be found
-find a part-time marketing casch to add to your team

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Creative Marketing Strategies - YouTube for Business (Part 1)

Creative Marketing Strategies - YouTube for Business (Part 1) | Technology in Business Today | Scoop.it
Tips for using YouTube to improve small business. (Creative Marketing Strategies - YouTube for Business (Part 1)Three ... http://t.co/w7BLOEELWy)
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This Simple Action Will Dramatically Grow Your LinkedIn Network

This Simple Action Will Dramatically Grow Your LinkedIn Network | Technology in Business Today | Scoop.it
If you’re on LinkedIn, you want to grow your network.
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10 Ways to Improve Your Email Marketing

10 Ways to Improve Your Email Marketing | Technology in Business Today | Scoop.it
Most brands have a "pretty decent" email marketing program, but could it be better? Take a look at these 10 things to try and improve your engagement.
1. Take a hard look at your preference strategy.
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Why Content Marketing Is Important for Your Business

Why Content Marketing Is Important for Your Business | Technology in Business Today | Scoop.it
You may have heard about content marketing and you may even understand why it is important the question is whether you have a deep enough understanding to recognize the differences between content marketing and traditional approaches to marketing.
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