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Tips on how to find the Technologist Hiding in your Marketing Team

Tips on how to find the Technologist Hiding in your Marketing Team | Technology in Business Today | Scoop.it
The average marketing organization runs on 40+ technology applications. How do you find the right person in your team to become the marketing technologist?

Via Marteq
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Using Forums in Viral Marketing | My eMarketing Now

Using Forums in Viral Marketing | My eMarketing Now | Technology in Business Today | Scoop.it
Lately, forum marketing has been touted as a free and organic, viral marketing.
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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making | Technology in Business Today | Scoop.it
Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “fish are”, I expected most small businesses use social media with their direct mail marketing. To dig a little deeper into this hypothesis this weekend, I opened up one of my hometown coupon packages that I found in my mailbox. I wanted to see how local small businesses, such as the ones in the Collegeville, PA area, were using social media to meet their business goals. I expected that every small business was using social media and making sure it was integrated into everything they did make sure their business was successful.

Via Brian Yanish - MarketingHits.com
Daryl Peterson's comment, September 26, 2013 9:24 PM
Yes matt this article is indeed very insightful and describes in detail what small businesses are doing wrong by using direct marketing with older methods. They should instead be taking into account exactly where all the consumers are which are on social media sites e.g facebook and consider advertising on there, making a page to get their brand image out to consumers within their segemented targer market. In doing so will have much better luck of succeeding using a modernised version of communication which is quick, efficient and effective in the world today.
Jarrod Gardiner's curator insight, September 26, 2013 10:16 PM

This article looks at ways a business can improve its direct marketing. The following is a list of ways it can improve its direct marketing:

Promote Your Social Media Channels

Always Link To Your Business’ Social Media Channels. 

Social Media Logos. 

Keep Your Social Media Pages Updated.

Tell Me Why I Need To Scan A QR Codes.

Add More Contact Information On Your Mailer.

Use Google Plus To Make It Easier To Be Found. 

Find A Part-time Marketing Coach To Add To Your Team. 

 

heeyeon yoon's curator insight, September 29, 2014 7:45 PM

People think direct mail is dead, but many small businesses are still spending money for direct mail campaigns and a lot of small businesses are using social media with their direct mail marketing. From the research 9 of the 51 small businesses integrated social media with their shared mailer tactic and 20 of the 51 advertising businesses did not include their social media channels. 

There are some advice to social media advice for small business when using direct mail;
-promote your social media channels
-always link to your business' social media channels
-use more than social media logos
keep your social media pages updated
-add more contact information on your mailer
-use google plus to make it easier to be found
-find a part-time marketing casch to add to your team

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14 Tips to Nail Down Demographics

14 Tips to Nail Down Demographics | Technology in Business Today | Scoop.it
Having robust data about your customers (current or future) is critical to your startup's success. Good research can inform everything from creating your marketing plan to developing a brand-new idea.
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Why Content Marketing Is Important for Your Business

Why Content Marketing Is Important for Your Business | Technology in Business Today | Scoop.it
You may have heard about content marketing and you may even understand why it is important the question is whether you have a deep enough understanding to recognize the differences between content marketing and traditional approaches to marketing.
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Preventing Google From Killing Your Business

Preventing Google From Killing Your Business | Technology in Business Today | Scoop.it
Too much reliance on Google's organic traffic plus a hit by an algorithm update like Penguin, and your business can go south from one day to another. Sound too dramatic?
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The Benefits of Exhibiting at a Trade Show

The Benefits of Exhibiting at a Trade Show | Technology in Business Today | Scoop.it
Have you ever considered exhibiting your business at a trade show? From hot leads to market research, trade shows can be incredible sources of sales leads and useful customer feedback.
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Four QR Code Campaigns That Would Have The World Scanning, All The Time

Four QR Code Campaigns That Would Have The World Scanning, All The Time | Technology in Business Today | Scoop.it
There are not many technologies that trigger such an emotional reaction as the QR Code; Some love em’ and others can’t stand the site of them.
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Is Content Marketing changing SEO?

Is Content Marketing changing SEO? | Technology in Business Today | Scoop.it
Is Content Marketing already the most important aspect of SEO
SEO or search engine optimisation is all about link building
and on-page keyword optimization, but with search engines like
Google redu
Steven Mallach's curator insight, July 13, 2013 2:49 PM

The short answer is yes. The considered answer is that SEO and Content Marketing are very different. The guide should be what Google recognises as 'adding value to the user experience of the Internet'.

 

My advice to clients - listen to what Matt Cutts from Google has to say about content and don't be fooled into believing that SEO is a magic bullet.

 

From Mr Cutts' blog:

 

"Here’s my rule of thumb: if someone sends you an email with an SEO offer out of the blue, be skeptical."

 

SEO has its place, and that place is about 3% of the copy that is associated with really engaging content, or in the structure of a website, the days of copy jam packed with SEO terms (even the long tail type) are coming to an end.

 

That said, if you can find a really good SEO writer who can develop clever, engaging copy, then have a chat with them.

Tyler Richendollar's curator insight, July 15, 2013 9:09 AM

To read later.

MasterKom Indonesia's curator insight, August 23, 2013 8:24 AM
One of the best ways to not leave any backlinks footprints is to build backlinks from many sources. Cheap Backlink Building Service bring you 3 highly diversified link packages and build from a variety of sources. All of Your backlinks will come from high pr and quality such as Web 2.0, Social Bookmarks and Wikis. http://bit.ly/12vdoOU
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3 Secrets to YouTube Marketing | Video

3 Secrets to YouTube Marketing | Video | Technology in Business Today | Scoop.it
Shira Lazar, host of What's Trending, gives advice on how to use the video-sharing website for your business.
Tom Melton's curator insight, June 22, 2013 3:04 PM

Share your secrets.

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7 Tips for Plugging Gaps in Your Conversion Architecture | Strategy

7 Tips for Plugging Gaps in Your Conversion Architecture | Strategy | Technology in Business Today | Scoop.it
How to plug gaps in your website's conversion architecture to increase conversions and sales
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6 Key Skillsets B2B Marketing Managers Need in Their Team | Business 2 Community

6 Key Skillsets B2B Marketing Managers Need in Their Team | Business 2 Community | Technology in Business Today | Scoop.it
With the shift to inbound or pull marketing well underway, there is also a shift in the marketing skillsets required to get the job done. B2B marketing

Via Marteq
Marteq's curator insight, February 8, 2013 8:04 AM

A quick and helpful checklist. Check out the free "health check" tool in the article.


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