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McDonald's promotes certified espresso and fish for the first time in the US, saying consumers are finally starting to care
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Rescooped by PIRatE Lab from Coastal Restoration |
Scoop.it!
PIRatE Lab's insight:
It is certainly true that we "can't have sustainability without the consumer" as McDonald's is arguing. And while it is true that they have not altered their seafood sourcing of late and are "merely" labeling their items, we have to realize how key this is.
We have been surveying McDonald's (and hundreds of other establishments for going on nearly a decade now) as to their seafood offerings. It doesn't matter how sustainable your offerings are; if your answer to the question of "where does this come from?" is "I don't know" you are an impediment. Providing the consumer with detailed information is more than a marketing ploy. It is the first step.
It is certainly true that we "can't have sustainability without the consumer" as McDonald's is arguing. And while it is true that they have not altered their seafood sourcing of late and are "merely" labeling their items, we have to realize how key this is.
We have been surveying McDonald's (and hundreds of other establishments) for going on nearly a decade now as to their seafood offerings. It doesn't matter how sustainable your offerings are; if your answer to the question of "where does this come from?" is "I don't know" you are an impediment. Providing the consumer with detailed information is more than a marketing ploy. It is the first step.