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We've started with core Racery functionality. Lots of potential upgrades envisioned to support virtual running challenges or cycling races.
Medium's Read Time App and Scoop.it's Lean Content
This Curagami post shares KUDOS for Guillaume Decugis and the @scoopit team. Medium's making their read time app, somethg they call Readism, available across the web is sure to hasten every prediction Guilluame and company made about lean content marketing several years ago.
Medium's new "app" is a Chrome extension. If you are creating content and NOT using it you're nuts. We decided to make two posts instead of one when we saw six minute read time on our lean content + tools riff.
We wanted to add a few tools to Scoop.it's Why Lean Content Is The Future of Content Marketingpost. We wanted to add:
- Haiku Deck (like more than Slideshare)
- Feedly Pro (so you have a site)
But their side did say "many more", so we will save our 1,000 word six minute read content curation tools post for tomorrow. In the meantime, if you're not using Medium's read time app Readism and you use content to market online you're nuts.
http://www.curagami.com/lean-content-marketing-medium-cool/
Beekeeper, the Switzerland and U.S.-based startup that provides a mobile-first communications platform for employers that need a better way to communicate..
Examples of viral visual content to give you some inspiration for your own visual marketing strategy.
Citinerary is raising funds for A City Made By People Journal - Giving Cities a Face on Kickstarter!
A Journal on City Life & Culture, created through an international network of city correspondents.
Marty Note o Startups and Davids
We may be at a powerful inflection point. Size and scale have always been such giant Goliaths imagining a David capable of toppling them felt all but impossible. Not so much anymore. Surrounded by scaled systems and many free fot the taking Davids now have plent of rocks to sling as this post shares.
Strategy That Works Book Review discusses an important new book by Paul Leinwand sharing an HBR podcast interview with the author, our favorite Moon-Audio.com related example and a link to the book on Amazon. If you need to close the gap between your strategy and execution, and who doesn't, we highly recommend Paul's book.
Google Ideas, the company’s think tank, is relaunching as an incubator named Jigsaw (warning: autoplayed audio) to invest in and develop tech solutions to..
Brands should take inspiration from the motivation behind love letters when they communicate with their customers. Marketers can unlock the value of users’
Moon Audio's Startup Recipe For Success Friends +Drew Baird and +Nichole Baird at my favorite #startup http://www.Moon-Audio.com reminded me why they and the company they've created for high-end audiophiles is so special:
https://www.linkedin.com/in/martysmith1980vc
I've met many #startups and most have a single issue on their mind - how to scale, win and be heroes. Drew, Nichole, and the team at Moon-Audio.com demonstrate what it takes to succeed daily:
* Love what you do
* Do what you love no matter what
* Express your inner artist in product and treatment of people
* Share, Share and Share some more
* Be more generous than deserved
* Rinse and Repeat
We live in a strange time, a time where it is easy to forget what really matters. I had to battle #cancer to discover the single word answer to what matters - people. Life is always about relationships you create, experiences you value, and the journey you and we are all on.
Sirens sing a seductive and misleading chorus. I like +Amazon.com's low prices, but I LOVE +Moon-Audio.com because Drew and Nichole are a light in the tunnel, a light for all garage bands, growth hackers and dreamers. Do what you love, love what you are doing and who you are doing it with and life is good, scale happens and you hear guitars and trumpets you've never heard before.
5 Content Marketing Lessons From Ziggy Stardust is about the courage, vulnerability and love required to create meaningful content in a cluttered, noisy time.
Bowie's tips for content marketers include:
* Be A Chameleon * Collaborate * Have Courage & Be Vulnerable * Start with Why
* Love Yourself
Follow Bowie's lead and your content marketing will win influence and authority much like Ziggy Stardust and the Spiders from Mars did.
http://www.curagami.com/5-content-marketing-lessons-from-ziggy-strdust/?v=7516fd43adaa
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What Is Content Gamification? "Content gamification, what is that?" Every Curagami customer asks that question. We stammer, twitch and try to explain content as a GAME. No one gets it.
Thankfully talented friends at Moon-Audio.com have SHOWN what content gamification is with their Dragon Egg Hunt Contest. Moon-Audio.com is the home of Silver, Black and Blue Dragon audio cables.
The backstory is one of their Dragons laid eggs they can't find. You, Dragon Egg Hunter and website visitor, are asked to help find the missing Dragon Eggs.
TOO GOOD! Contest is blowing up and now when people ask what is content gamification we can ask them a question, "Have you ever hunted for dragon eggs online?"
In the meantime we are going to go play with a dragon :).M
http://www.moon-audio.com/hifi-hide-n-seek
Netflix Misses and Guides Down - Marty Note
Wall Street was throwing the Netflix baby out with the bathwater today as if TODAY means anything. Clue - today means very little. That's why we wanted to share 5 reasons why the future has Netflix written all over it:
- Streaming is the future
- Netflix Content
- TV & Web = Merging
- TV & Social Nets = Merging
- 80M+ Istalled User Base
Netflix's content is getter better and will continue to do so. Good content becomes a self fullfilling prophecy. As the TV, the web and social networks merge Netflix is sitting right in the middle of a crowded street holding a GO / NO GO sign.
If Netflix has a weakenss it is the closed loop nature of their social content. Much like Apple, Netflix only shares content with "members" cutting off a powerful and cheap way to attract new members.
Unlike Apple Netflix may begin to open the can some. When Netflix crowdsourced their reviewer rating algorithm with $1M prize they nodded to the true nature of their product line - the INFORMATION they know about us (memers and viewers).
If Netflix is an information play why they would take an Angie's list approach to their social content is a mystery. Netflix's willingness to crowdsource indicates they are open to throwing some doors open. Netflix as streaming platform will pale to Netflix the social, shopping and collaboration platform - think Facebook for your smart TV - and who better to create such a patform than the much miligned Netflix.
If the future was about TODAY then sellers and shorts are right, but the future is almost NEVER about today and the substantail digital assets and ideas Netflix has created, is creating and will create bode well for the company, their stock and our viewing and entertainment pleasure.
Get paid for blogging! If you have something people want to read, share it on blogbank and make money in the process.
Google's Branded Search is exciting, new & going to blow ecommerce up in five ways. Learn more and see our infographic on the new search revolution.
Community In A Box
Community In A Box is about the only marketing left - friends of friends proxy marketing.
Online only has one time – NOW.
Now is GOLIATH, a monster sure to kill us all except for a tiny DAVID slinging rocks at the future. David, undeterred by the monster’s apparent size or formidability, is unimpressed by yesterday’s victories. Yesterday’s victories mean little when a stone hits you in the face today.
Better to die on our feet slinging stones than live on knees comatose with yesterday’s victories or afraid of tomorrow’s insults. Tomorrow’s insults are inevitable. We are dreamers, dreamers who believe monsters fall to slingshots and stones. Our dream, our romantic vision, philosophy and belief is why
we’re creating “Community In A Box”.
You In?
Digital Music Gurus
Wow figuring out how to help our music sound great in all the new ways we listen to it makes our head hurt. Luckily we have an engineer friend who helps (surprising how often that happens). Drew Baird, Moon-Audio.com's founder, is a creative electrical engineering genius.
How do I know that? I'm listening to music powered by his Dragon Audiio Cables right now (and it sounds so sweet). Skeptical about the difference cables can make?
I was too until I listened to my Shure SE846 earphones for a year without Drew's cables. You would need to pry my Silver Dragons from my cold dead hand now (sound is that good).
In this post Drew shares how to move music from iTunes to a DAP. Itunes compression isn't the best so music detail can be lost. Crazy to have great equipment and poor recordings. Drew explains how your music can escape iTunes and sound great.
A runthrough of the best Bluetooth headphones for the Apple Watch. Plus a step-by-step guide on How to pair Bluetooth headphones with your Apple Watch.
Genius Lunch at Precision Lender
My friend Phil Buckley (@1918) is a genius. Phil knows how to ask for help. He is a great networker. Combine those two simple ideas we all know but take for granted and genius results. Precision Lender makes a cool tool banks use to replace Excel.
Phil's company is on a common quest - how to build sustainable community. Read our notes from today's Genius Lunch:
http://www.curagami.com/genius-lunch-precision-lender/
Quirky Toy Company
Reading about Fat Brain's openness to innnovation and innovators reminded me of trying to sell my magnetic word game, Poetryslam, to Milton Bradley.
Every major toy company DOESN'T WANT (or didn't want) to talk to innovators. So sure where they your pitch would be something they already had in their files.
Stupid is as stupid does and this post about Fat Brian shows what a nimble competitor can do against such petrified thinking. Post reminded us of Quiryk.com. Our company, Curagami, is about to pitch several major clients on why they need a Quirky-like playground where innovators share, talk and receive the legitimacy they need.
If that sounds like we will be hatching a handful of mini-Milton Bradley's powered by ideas, smartphones, laptops and cool ideas you got it right. And why not? Fat Brain may get it, but they are still in the miniority in the less digitally innovative than they need to be toy biz.
Rendezwho Could Be Fun, Cool
Rendezwho matches you with anyone in the world, for life. Find your next friend. People all over the world are now connected to their new friend. Embark on an adventure to an unknown destination with the reward of meeting someone who is also looking for you.
Marty Note
I signed up though how their algorithm can use those questions to find a doppelganger I have no idea. The lunch question had no good answer so maybe "least bad" works too (lol). The romantic idea that 1. there would be an unknown friend somewhere in the world and 2. that they would be on Redezwho may be a bridge too far only time will tell.
When we read about content marketing successes, we so often hear stories from glamorous industries with substantial budgets, but YNAB is not one of these stories. In fact, it couldn’t be farther from that reality. It is however, a success story of David vs Goliath proportions, building a thriving community of users in a highly
Don't try to do everything for your business, advises columnist David Rodnitzky. If you really want it to grow, you need both “visionaries” and “integrators” and to fire yourself from jobs that others can do.
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Henry Copeland's Racery
My friend Henry Copeland is one of the smartest digital marketers I know. His company "blog ads" was thinking sideways while the rest of us weren't thinking at all.
Henry just launched his latest startup - Racery. Wish Racery was around when I created Martin's Ride To Cure Cancer since I would have used Racery instead of spending $40,000 to ride 3,300 miles and make $40,000 for cancer research.
Sure there was a great adventure in Martin's Ride and all the money we raised went to help cure cancer, but that means I came home BROKE and TIRED (lol). With Racery I could have created a race and stayed home.
Congratulations to Henry for being accepted into the Apple store. That is a big deal and Racery is another hit from one of the smartest entrepreneurs I know.