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Scoop.it!
Strategy That Works Book Review discusses an important new book by Paul Leinwand sharing an HBR podcast interview with the author, our favorite Moon-Audio.com related example and a link to the book on Amazon. If you need to close the gap between your strategy and execution, and who doesn't, we highly recommend Paul's book. 
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Scoop.it!
Quality Deserves Freshness QDF is important to "new SEO". This post & Haiku Deck share marketing, tactics & strategy tips so QDF works for not against you.
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Thinking Like A Startup * Planning cycle shortened and became more about MONEY today instead of market domination tomorrow.
Scoop.it!
Marketing is one of the most important features in a business. A good marketing strategy makes a business look more appealing and gives it a larger exposure. It gives a jumpstart and makes the owner a better marketer.
Martin (Marty) Smith's insight:
"Basic" Startup Marketing 2. Values - Who are you and what principles guide your actions. 3. Flexible Tactics by estimated ROI (how will you make money now?). 4. Brand Persona & Values - what UCA (Unique Customer Aspirations) does your brand promote (see Stengel's Brand Ideals here: http://sco.lt/8RPl7x ).
janlgordon's comment,
August 9, 2013 1:47 PM
Marty, this is definitely right on target, great insights as always!!
Agnipravo Sengupta's comment,
August 11, 2013 1:51 AM
Hey Marty, it's so awesome to know that you liked my write-up... Thank you!!
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Amazon is a monster, but SMBs & smaller merchants can compete playing David to Amazon's Goliath. We discuss online marketing tactics to compete with Amazon.
Scoop.it!
In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools. Via Os Ishmael
Martin (Marty) Smith's insight:
I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way.
malek's curator insight,
October 1, 2014 7:29 AM
When it's all about falling in love with a purpose not a brand.
Scoop.it!
The best tips from expert business plan reviewers for bplans, templates and more
Martin (Marty) Smith's insight:
Thanks to Marc for making this suggestion on Scoop.it. Biz Plans are something I like about as much as going tot he dentist so any helpful tools or suggestions are WELCOMED.
Lori Wilk's curator insight,
February 7, 2014 11:09 AM
The business plan creation process can be very time consuming and the benefit of this exercise can be invaluable. I am at FAU in a session right now about how to develop the financial models needed for the business plans. We're talking about the assumptions we are making and justifying where we are getting our numbers and amazing things such as going out into the marketplace and doing the research about what people are willing to pay for. There's an upcoming business plan competition and a room full of people who intend to compete in this huge event at FAU. I recently met several business plan competition winners who have used this money to help them launch their businesses-there can be a huge benefit in creating excellent business plans. Too many businesses go out of business because they don't have the money to stay in business. Many companies that don't make it are gone because they didn't have plans and they weren't prepared for the challenges they actually faced. 
Lou Hemmer's curator insight,
February 16, 2014 12:20 PM
Good article about steps to cover when seeking investment dollars for start ups. A solid management team and understanding where your business fits in the marketplace a essential. |
