In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools.
Via Os Ishmael
|
Rescooped by
malek
from Digital Brand Marketing
onto digital marketing strategy |
Scoop.it!
Via Os Ishmael
malek's insight:
When it's all about falling in love with a purpose not a brand.
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I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way.
I also agree anyone can do Neuromarketing these days. Big Data, analytics and wisdom of crowds can provide as much if not more actionable information than sticking people in Catscans and postulating on motivations, persuasion and the secret Stimulus - Response curves we all understand to some lesser or greater degree.