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In 2014, we'll see brands and agencies harness digital advertising in a way that integrates seamlessly with people's busy lives, whether through location retargeting on their mobile devices, predictive analytics or the intelligent automation of the ad buying process. Consumers send buying signals every day to advertisers and the brands that figure out how to use technology to listen more closely and send their messages in an organic and authentic way will succeed.
Via Brian Yanish - MarketingHits.com
The future in business branding.
A good analysis of Ad Tech trends. 2 things to remember for brands: Connect with your customers on their most trusted device (mobile what else?) at the right place (in-store what else?).