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In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools. Via Os Ishmael
Martin (Marty) Smith's insight:
I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way.
malek's curator insight,
October 1, 2014 7:29 AM
When it's all about falling in love with a purpose not a brand.
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Robin Good: According to Klout there are at least 16 different types of online influencers, ranging from those who love to actively share and participate, to those who more quitely like to explore, observe and report.
The Klout Influence Matrix identifies these specific 16 types: Curator Broadcaster Syndicator Feeder Tastemaker Celebrity Thought Leader Pundit Dabbler Conversationalist Observer Explorer Socializer Networker Activist Specialist
Source: Klout.com Full image matrix: http://www.jkspeaks.com/wordpress/wp-content/uploads/2011/10/klout-influence-matrix2.jpg Via Robin Good, Neil Ferree
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Visit one of Australia's top rated business blogs. The team at Anecdote share insights on business strategy, storytelling, leadership and collaboration. Via Os Ishmael
Martin (Marty) Smith's insight:
Great @Dr. Karen Dietz share on her favorite topic - storytelling.
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![Influence Marketing In 2013 [INFOGRAPHIC] | Startup Revolution | Scoop.it](https://img.scoop.it/3RS6q8W_2tEK7y6tjiTjCDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Chances are you’ve seen one or all of these buzz phrases floating around social media in recent years: “brand ambassadors,” “online influencers,” “social influencers.” The popularity of social scoring platforms like Klout and Kred, combined with... Via Brian Yanish - MarketingHits.com, Jose Maria Hernandez Montes
Martin (Marty) Smith's insight:
Important #infographic for #startups.
Sahil's curator insight,
August 12, 2013 8:38 PM
Great infographic highlighting the growing importance of social media in marketing today. 
Duncan Robertson's comment,
August 12, 2013 9:28 PM
Social media has a huge impact on companies' marketing seem now a days. Facebook and twitter alone can reach millions of people over various locations abroad.
Stephen Pitcher's curator insight,
April 21, 2014 3:38 AM
This is a amazing! This could be 'the answer', what do you think? |
añada su visión ...