Snapchat V Twitter
To say Snapchat is eating Twitter's lunch may be a vast understatement. Twitter is awash in problems while Snapchat seems to be eating the world.
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Startup Revolution
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Got Busy and LAUNCHED Near There Now Today:
& promptly made a mistake calling Jack Reacher James Patterson's creation instead of Lee Child. sigh, all good since now I get to use iMovie to fix it and learn more about how to edit movies :). M 
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Startups & Paper.li
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Scooped by Martin (Marty) Smith |
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The tweets just keep coming for Twitter--thousands per second by latest count.
Martin (Marty) Smith's insight:
Do You Buy This Stock?
Twitter is ginerly approaching IPO land. What do you think? Are you buying Twitter on offer? Why? Why Not?
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Must Follower Startup Experts & Resourcs
Are you an active user of Twitter? Great! If not - get there as fast as you can and follow these 15 startup influencers. Recommended by an online market...
Martin (Marty) Smith's insight:
Great list by Alexandra. I added a bunch of "new to me" resources such as
Added
@IanCleary (and Ian followed me back, #toogood)
Was already following
@davidedelman (brilliant McKinsey partner who wrote me a nice note when I talked about his Branding In All The Wrong Places article for HBR)
@lizstrauss (and she followed me back, also #toogood)
@ChrisBrogan (he helped with Cure Cancer Starter and I met him at a show in SF...good, smart, menschy guy) @JoePulizzi (met Joe at one of his content marketing shows in Cleveland, father of content marketing is a good, smart guy too)
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Rescooped by Martin (Marty) Smith from MarketingHits |
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New business, major ambitions, no budget… now what? You know your startup brand should have a Twitter account, the marketing opportunities can rocket your company into the big leagues.
It’s a free platform that puts businesses on a level playing field, where a decent Tweet can reach up to 271 million active users at an unprecedented speed. Using it correctly unlocks a huge return with little to no financial investment.
That sounds perfect – if you wanted to reach an audience of that size on almost any other medium you’d be paying an amount of money that most small businesses in the US could only dream of.
Getting a solid foothold on Twitter can be a challenge if your brand isn’t established yet. But Twitter users follow at least 5 brands on average, so they’re willing to be courted by you if you can appeal to them.
This means that in every industry there are startups using Twitter to grow their audience, increase their leads, help their customers, and ultimately improve their bottom line. Here’s how you can be one of them:
Via Brian Yanish - MarketingHits.com
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Scooped by Martin (Marty) Smith |
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From
paper
Marty's Paper.li Story
About a week after starting as Atlantic BT's, largest web dev shop in Triangle area of NC, new Marketing Director my boss & founder / CEO Jon Jordan asked me, "What's this Paper.li" thing.
Jon's displeasure was obvious. I explained how Paper.li is a "get more, do less" content curation tool. Jon said, "It doesn't look like us," and I had to agree. My question back to Jon was, "Is 'looking like us' important," and you can guess his response.
To his credit, Jon asked me to do an analysis before shooting the limping horse. I also related our previous conversation about the "creation of a commons". On my second day as Marketing Director for ABT Jon and Mark Foulkrod, then COO, confessed a concern.
"We think you will steal from us," Mark said straight out (that is the way Mark is). The comment surprised me so I asked the right question. "Why are you worried and what do you think I will 'steal","I asked.
Jon shared the story of a previous employee who "blogged for himself on our dime". I never met the person, but I explained ABT had little or nothing I could "steal".
It was my turn to shock them. I shared how, at that time, ABT's Klout score was 19 while mine was 45. Together, I went on to explain, we were stronger than either apart. We would create a commons mingling my content, ABT's and curating in other content from gurus, thought leaders and ABT customers to create a "rising tide" sure to lift their online reputation boat and mine.
"You will gain more if only due to our starting points," I shared. At the end of my tenure (December 2013) ABT's Klout score was 50, a 233% increase. Mine was 65, a 44% bump.
Paper.li and Scoop.it were MAJOR contributors to the rising tide of ABT's commons. Scoop.it helped test content marketing ideas and Paper.li creates more community faster for LESS work than any tool I know or use (and I use a passel of 'em).
The brilliance behind Paper.li, that they present an algorithm filter of content you've already shared and or mashedup, makes it the GREATEST and most under utilized (and just about the cheapest) content curation tool.
Startups are so WIDGET FOCUSED they don't think about the day they want to share their widget with the world. Paper.li is guaranteed to make "sharing day" easier and for the cost of...well just about NOTHING a startup receives a powerful ally. If you are a starutp or Internet marketer and DON'T use my friends in Switzerland's coolest tool since sliced bread you are nuts.
Oh, btw, when I shared data showing Paper.li was the most powerful community creation tool we had Jon and Mark didn't care if it "looked like us" or not (lol).
** PS. Paper.lis great community manager @Kelly Hungerford just pointed out that if Paper.li had CSS and templating options then ABT's Paper.li would have looked like them. M
Kelly Hungerford's comment,
July 24, 2014 4:23 PM
Marty, you're awesome! If only we had had custom CSS and branding options back then... we could have branded a paper to fit their look and feel. LOL. You continue to be one of our greatest champions of not only Paper.li, but how Paper.li and Scoop.it can work together in a marketing strategy to build presence, community and get some work done. Thank you for that. In fact, I think a post is in order. You always inspire Marty, thank you!
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Scooped by Martin (Marty) Smith |
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We frequently write about startup heroes and are asked for our favorite companies all the time. Where do we go when its time to write? First we check out Startup Heroes List: https://twitter.com/ScentTrail/lists/startup-heroes
If you run or are part of a cool startup SUBSCRIBE and we will follow you on Twitter, include your startup and we may write about you the next time we are looking for cool new companies to blog about and share across social media.
Yes, we realize this is a little like asking fish to jump in the boat, but there is a big ocean and a lot of fish :). Subscribe: https://twitter.com/ScentTrail/lists/startup-heroes
's comment March 29, 2014 7:11 AM
awesome, subscribed!
AslamB's comment,
April 3, 2014 2:47 AM
Great Marty! Just subscribed. I'm a part of a cool startup called ChargeBee. :)
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Rescooped by Martin (Marty) Smith from The Perfect Storm Team |
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Last year, Tim Sae Koo, Nikhil Aitharaju, Eunice Noh and Ryo Chiba launched HypeMarks to give people a less hectic way to consume social media.
Via Stan Smith
Martin (Marty) Smith's insight:
Feeds are in all of our futures. Feeds can fulfill Google QDF (Quality Deserves Freshness) needs and increase engagement. Tint looks like a promising tool.
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Scooped by Martin (Marty) Smith |
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We are proud to present an awesome online service that will help you to drive awareness and build relationships on Twitter.What is Commun.it?
Marty Note
Hearing good things about Commun.it. Anyone used it yet? Thoughts? Looks like a must test to me since anything that helps me understand, segment and put into some kind of persona order on @ScentTrail is a very cool idea indeed.
