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I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want… 
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Rescooped by Martin (Marty) Smith from Content Creation, Curation, Management |
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Posted by wrttnwrd
Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content.
It's not an add-on or a separate thing. It's an inseparable part of the user experience.
YES, agree content is part of "user experience". Thinking social media should be in the same category.
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Scooped by Martin (Marty) Smith |
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![Social Media Marketing Good, Bad, Ugly [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/FHKwKpjphW9gbpozsDzF1Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Marty Note
The Bad and Ugly shared convincingly in this infographic speaks more to OUR (i.e. business) continued ignorance that problems inherent in WHAT IS HAPPENING. Business is social, get used to it.
But there's a problem.
The problem, as is true in any transition time, is the OLD ain't fully dead yet. At some point, possibly soon, those "social media deniers" in the C suite are going to be dead (one way or the other lol).
Don't have to look far for convincing evidence. Look around in any public space and you will see people with head down keying the secret social STUFF of our lives. One would think the ubiquity of smart phones would convince the C suite to wake up.
Not so much apparently.
The C Suite isn't connecting the dots:
Smart Phone = social media. Social Media = traffic. Traffic = Money.
Read Ian McCarthy on why the Selfie Gets Bigger to understand why social media laggards will pay a high price to catch back up:
http://www.linkedin.com/pulse/article/20140923131408-1879-gopro-drones-and-making-wearables-social
Meantime enjoy this inforgraphic that says more about US than SMM.
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Scooped by Martin (Marty) Smith |
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Ten Benefits of Social Media Marketing
1. Increased Brand Recognition.
2. Improved brand loyalty.
3. More Opportunities to Convert.
4. Higher conversion rates.
5. Higher Brand Authority.
6. Increased Inbound Traffic.
7. Decreased Marketing Costs
8. Better Search Engine Rankings
9. Richer Customer Experiences.
10. Improved Customer Insights
I agree with 9 out of 10. I don't think social media, done right, lowers your marketing costs (#7). Maybe eventually, and eventually is in three years or more when your social engine is really tuned, you might sort of lower costs.
More likely you costs will shift from paying for robots to paying for people. We think that is a GREAT trend consistent with the say we see he web moving (from traffic acquisition to creating cherished and valued experience).
Social Media Marketing's Top 10 Benefits via Forbes
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Scooped by Martin (Marty) Smith |
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How Do You Create 'Heroic Content'?
You create heroic content by knowing that is what you are trying to do. You create heroic content by RISKING things (reputation, your brand, your ideas). You create heroic content by rejecting the lemmings rush toward the next Internet marketing tactic and embracing them all IN SERVICE to some greater idea.
What's your company, brand or website's movement, manifesto and who is in your tribe? Immediately after you create heroic content that gets you in the game (your About page for example), then begin asking for help. Don't wait or hesitate.
It will be slow going at first, but hang in there and keep asking. One thing we've learned the hard way is people want to help especially those willing to risk all, to share the "inside baseball" content only they know and people who want to help first and are worried about returns a distant third.
One way you create heroic content is to be a hero and beginning is easier than you think AND much easier than mastering one more soon to be diminishing return tactic. Helping create Heroic Content is our Startup Factory funded startup's mission (http://www.curagami.com). Hope you will join us, help us, criticize us and care.
We are all in. The boats have been burned and we want to make Curagami HELPFUL and WISE beyond its years. Hope you will help.
http://www.curagami.com/featured/social-media-marketing-dead-yes/
& we built on that post on LinkedIn
https://plus.google.com/102639884404823294558/posts/ffq4jhbRZbv
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Scooped by Martin (Marty) Smith |
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[Optimization] Forward-looking businesses are using social logins as a method to help increase conversions, improve user engagement and user experience, and gather more accurate data about users.
If you're using social logins - or plan to use them - here are nine things you should consider:
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Scooped by Martin (Marty) Smith |
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Klout has become a valuable resource for major brands and businesses looking to maximize their influence through social platforms. Here are some reasons your business should consider using this free online service.
Great share from my G+ friend Mike Alton. Many cast aspersions on Klout as an idea. I don't. Klout is what helps us SEE into the social radar. Like any "modeled" number your Klout score will go up and down, but THAT is valuable information.
To deny Klout is to deny the importance of social media and such denial is becoming increasingly crazy.
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Scooped by Martin (Marty) Smith |
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Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If you aren't creating LOVE and winning hearts and minds online this Haiku Deck may help you join the revolution (in a good way).
social media is social services too and they are bent
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Scooped by Martin (Marty) Smith |
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You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue:
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Rescooped by Martin (Marty) Smith from MarketingHits |
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Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today.
Many of these tools new to me. Nimble, Harvest and BuzzFork look cool. M
Een flinke lijst met nieuw of aanbevolen social media gereedschap. Kijk eens of er iets voor je bij zit dat je kan helpen. Het is wel een potentiële tijdvreter, dit lijstje, dus misschien even de link bewaren. ;-)
25 social media tools that can be used to enhance your social media. You've probably never heard of most of these, I know I hadn't, but these can help expand your professional portfolio, as well as make your life easier. These are brought to you straight from the pros and are sure to be helpful!
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Scooped by Martin (Marty) Smith |
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![Online Marketing In Chaos [Curatti INFOGRAPHIC] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/0bAMzU3GOpZTIhyhapBrJDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Online and Internet marketing is a chaotic place right now. See if our Infographic clears it up for you.
Marty Note
Great Curatti Editors of Choas shows chaos and the size of the opportunity for those who create EPIC content marketing. I'm writing about Epic Content Marketing now for publication on Curatti at midnight tonight so stay tuned.
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Scooped by Martin (Marty) Smith |
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Social media marketing for business is new and not for everyone. It is being implemented by the innovators and the early adopters that love to lead the pack. It is also a very different way of communicating your brands message and with that comes challenges, opportunities and threats. There is also the joy of learning [...]
Thought there would be a tricky angle to this post from Jeff...and there is. Marty
This surprised me by making me laugh as well as getting some good points across. If that headline made your eyes widen too then read it and see what you think!
This article instantly grabbed my attention when I read the title. It was very blunt and seemed to give social media a negative connotation, but after actually reading it, I began to realize that it was more of a backwards way of promoting social media. The author initially talks about how a big reason as to why many businesses still exist out there who do not take much to promoting their brand online are generally an older generation of people who prefer traditional forms of media rather than websites that confuse more than benefit them. Writer Jeff Bullas also takes a stab at the idea that social media can be easily measurable. It is instantaneous just like the initial content is to post it on there. Feedback from customers can come by so quickly and at no cost at all over these sites. So much information can be gathered through social media as consumers get a chance to voice their opinions on what they are looking for in a brand. There are other good points that he does bring up such as being afraid of having negative comments posted on their main business website. However, on the contrary, there are ways to deal with this type of feedback. For one thing, companies can gain a better understanding of what customers are looking for and may be able to improve on something if there are any complaints. If anything particularly vulgar happens to arise, there are plenty of filters that businesses can use in order to prevent any unprofessional content from being posted on their wall. Lastly, Bullas also mentions how many people feel like social media is just a passing trend. He may be right about that but being a marketing major myself, one of the most important things to keep in mind is to try to stay ahead of the times. Trying to think of what is new and up and coming will be extremely beneficial since everything is constantly changing and companies’ must be certain that they are still satisfying all of their customers’ needs. Right now the hot thing is social media and who knows what will happen in another twenty-odd years.
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Scooped by Martin (Marty) Smith |
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Social Media Darwinism
The world is irretrievably social. If you combine the Eli Pariser’s “Filter Bubbles” with how social media is becoming a search engine you will understand how your online branding and marketing can win and win big.
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Rescooped by Martin (Marty) Smith from Startup, Business, Tech, Growth, Marketing, Design, UX, Tools, Resources, Lists, Tips |
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This article covers the best Twitter tools to use in 2015 for getting better marketing results. If you want to get the most out of this year: click now!
Great list of "new to me" Twitter tools. Twitter is the "radio of the web" and so indispensable to an online marketing strategy. Content evolves, changes and spins. As it does so always good idea to share the latest revolutions on Twitter.
Just don't forget to curate content from from other trusted sources related to your brands and don't push too hard. Twitter is like water - hard to hold in your hand and always flowing downstream.
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Scooped by Martin (Marty) Smith |
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Ello Manifesto
We believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership.
We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.
You are not a product.
Mark Traphagen
Mark was on Ello early creating helpful tools as is his way.
Mark's Take on Ello
https://plus.google.com/102639884404823294558/posts/ZxRjQkTFPhf
Mark's Free Ello Guide
https://www.stonetemple.com/ello-the-complete-guide-to-the-ad-free-social-network/
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Scooped by Martin (Marty) Smith |
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Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...
Agree 100% with this great share from my friend Janet Kennedy. Pinterest builds community FAST and it is a natural content curator because its so VISUAL.
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Scooped by Martin (Marty) Smith |
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Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world.
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Suggested by Agnipravo Sengupta |
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"Being active in social media platforms does not mean that you are guaranteed to get higher rankings and better exposure. Sadly, most companies are failing at social media marketing as they are either not implementing the right tactics to market themselves properly.
And when told to classify the different types of people who are failing at social media marketing, I came up with 3 categories."
This post was titled "3 People Who Fail At Social Media". I thought these three mistakes were more tactical than personal:
* Let's Create A Facebook Account (and then never use it).
* Let's post some stuff and hope (have to be smarter than that).
* Let's like and comment.
The post makes the correct point that being present and real on social media is the key to winning no matter what kind of person you are.
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Scooped by Martin (Marty) Smith |
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I assume by "portals" they mean Yahoo, Wikipedia & dating sites such as eHarmony. Portals are part search, part social and part community. The power of community in the new ecommerce and content marketing can't be over estimated.
This is why our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com) is so focused on conversations and the future value they bring.
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Scooped by Martin (Marty) Smith |
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Does your business LOVE social media marketing OR are you simply complying with lowest requirements. Take the test to find out and discover tips to learn how to love social media marketing.
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Scooped by Martin (Marty) Smith |
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As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing is happening. You in?
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Scooped by Martin (Marty) Smith |
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Social Media Snob Test
The purpose of social media is to connect, to BE SOCIAL. Better to NOT be on social media than to be on social and look like an arrogant snob. Not being on social can be forgiven. Being a snob in this day an age is difficult to forgie.
You Know Your Company Is A Social Media Snob If...
* You follow less than 50% of your Twitter followers.
- Following a tiny % of your followers is the ultimate snobbery because it limits communication (you can't DM unless you follow) and you can't REWARD unless you follow.
- When an expert in your area with 10x the following as your company has (at the moment) follows you FOLLOW THEM BACK!!
* You company doesn't Retweet.
- When you Retweet you share someone's take. You are saying, "this is good enough to share" and that statement is a reward and and a way to "mentor" your space.
* Your company doesn't respond to @yourcompany notes.
- Not responding in a timely way to @yourcompany notes is an EPIC customer service fail.
* Your company isn't on GPlus.
- Time to come in for the big win AND Gplus is the most disruptive social net because of its proximity to high yield SEO (duy its GOOGLE) and most business verticals are nascent on GPlus because there is a learning curve.
* Your company isn't having conversations.
- If you are still using social media to push messages without listening and responding you look either clueless or a snob (and neither of those are good).
* Your Company isn't on Instagram or Pinterest.
- Marketing communication is becoming highly visual so to not be on either Instragram or Pinterest is snobby since it feels like insisting we continue to do things the old "talk about ourselves to ourselves" way.
* Your company isn't creating video.
- Video is highly widget-ized and so easy to share content. Video is also a more universal language. I may not speak english but video, done right, can be a cross cultural tool.
* Your company[s SMM is highly scripted.
- Days of scripting every interaction with customers is long gone.
Don't be a social media snob either by intention or ignorance because being a SNOB on social media is the wrong signal to send...always.
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Scooped by Martin (Marty) Smith |
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An article on Banner Blindness which explains the physcology behind it and enlists common techniques to reduce it and improve ad revenues.
Interesting post and definitions that is true to my experience designing high converting ecommerce websites. There are ways to manipulate eye tracking with images and call-to-actions, but that area on the right the "strong fallow area" was a GUTTER.
REI is my favorite example at how to manipulate the "gutter" tendency to be a black hole or a roach motel (visitors check in but never out). REI takes a link they know everyone is looking for, their SALE link, they color it different than the rest of their menu (red).
REI defeats the "roach motel" aspects of the right gutter with intelligence and design. In my experience the SALE area shopper will ferret that link out no matter where you put it.
By taking an area that is normally a dead end and putting something the sale shopper will surely find they kill the proverbial two birds -
* Their SALE shoppers can beeline right to their favorite place to check BEFORE they do anything else.
* The SALE curios can easily find the link too so they lose nothing and gain an active link in an area that is typically weak. Just one reason why REI is one of the best-crafted ecommerce website:
http://www.rei.com
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Scooped by Martin (Marty) Smith |
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HUGE NEWS
Scoop.it adding authorship and the ability to post directly to a GooglePlus brand page is HUGE. I love BOTH tools for different things:
* GooglePlus rocks longform content and conversations.
* Scoop.it helps curate the REACH needed to do effective content marketing in today's Content Shock world.
By adding Google authorship Scoop.it creates benefits for the commons as the rising tide of all those well ranked authors tag up AND they give credit back to individual curators. Brilliant and a BIG vote FOR author rank. I believe Scoop.it is the FIRST major "commons" play to take this significant action.
The action is significant because it shares BACK benefit we, the curators who use Scoop.it, create. There are many "commons" around such as Facebook, Twitter and Kickstarter. Most "commons" feed off the power a user brings and multiplies it by the thousands or even millions using their platform.
This is why the "commons" forms the new math, the new "thank you" economy. Problem is most commons are all TAKE and rarely give back or they don't give back anywhere close to the value they've received. Today Scoop.it said they are willing to collaborate with their curators. BRAVO!
The other new feature, the ability to curate directly into Google brand pages, may make those pages actually work. I find it hard to remember to post beyond my personal page. This new Scoop.it feature will make it easy to curate content to CrowdFunde and Scenttrail.
My friend @Bill Gassettchallenged his GPlus army to use Scoop.it the other day. The reaction wasn't as enthusiastic as he or I would have liked (lol). Now there is NO QUESTION that the combination of G+ and Scoop.it makes a more powerful tool set than either alone. So I would challenge my big time G+ friends to add in Scoop.it since that rising tide will lift OUR BOATS :). M
Marty Note - Layered Storytelling
I don't understand "layered storytelling" as much as I would like to yet, but boy I know it is going to be huge. The idea is not complicated - we need to tell stories over time and content types. The execution is what is hard and complicated enough so I'm going to read this post several times before weighing in further.