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Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing.
Hootsuite CEO Ryan Holmes tells Fast Company that according to a McKinsey report, social technologies have an untapped business value of $1.3 trillion.
“And most of that comes from improved office productivity,” says Holmes. “In the year ahead, expect enterprises to embrace social media tools – including internal networks, real-time chats and wikis – for uses that go way beyond the familiar applications for marketing and community building.”
Via Brian Yanish - MarketingHits.com
