Your new post is loading...
Your new post is loading...
Martin's Many Personas on Flipboard Ever wonder where you can see my (Marty Smith), Scenttrail Marketing and Curagami's latest? Chances are good our latest content curation and "must read", "must buy", "must watch", and "must read" recommendations are on one of our Flipboards.
Check them out here: https://flipboard.com/@Curagami
When the Clash was labeled "The Only Band That Matters," it may have been record company hype, but when I was a teenager, there was probably no band that...
Marty Note One of my favorite documentary films is the bio-pic about the Clash's Joe Strummer. "That's how we learned to play by doing it for ourselves a punk ethos. You got to be able to go out there and do it for yourself because no one is going to give it to you. Soon became a real big mashup," says Joe strummer.
Sounds like crowdfunding and Internet marketing to us :). M
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.
UGC = Trusted, You...Not So Much Love it when someone makes our +CrowdFunde points for us. This post, shared by +Phil Buckley, shows how Millennials trust #UGC (User Generated Content) more than a website's marketing voice.
Duh, of course they trust #socialmediamarketing and UGC since it is where they and their friends LIVE via their #smartphones . The CONVERSATION is the new means of mem transfer.
* Will be writing more about this for our blog http://www.crowdfunde.com*
"Meme transfer" sounds confusing and dense, but if you think of your products as content and #SMM as a way to share your content then you are already engaged in "meme transfer". When an article like this one points out who the next generation trusts - their friends on social media - every #Internetmarketer should take notice.
We've not only taken notice we are building a tool to harvest UGC called+CrowdFunde. Good news is Millenials (and soon everyone else btw) trust User Generated Content (UGC). Bad news? Millennials trust UGC and your website doesn't have a way to ask for UGC, analyze it once you get it or take an action based on it. OUCH!
That ouch is why we are spending +Triangle StartUp Factory's money to create CrowdFunde :). Marty
Love it when someone confirms our thinking http://www.crowdfunde.com
Social Media GOLD Lessons via The Pit & The Bank (via @ThePitBBQ & @FoodBankCENC )
SMM Lessons From The Pit & The Food Bank Poking fun at my @CrowdFunde cofounder Phil Buckley today I wrote a new caption for The Pit's Cuegrass photo. I noted that either Phil was holding court or Cuegrass was coming soon.
My "inside" joke with my partner Phil, former "Mayor" of The Pit BBQ in Raleigh, NC, IS THE MOST DISCUSSED CONTENT on my social nets today. Let that statement sink in for a minute.
What do you call it when someone blows up your Tweet? Answer: Social Media GOLD.
My "inner circle" social nets have about 12,000 followers. I share content from Scoop.it (daily shares with 2,300 followers @Martin (Marty) Smith ), G+ (2,896 followers share daily https://plus.google.com/u/0/+MartinWSmith/posts ),Twitter (@Scenttrail 4,200 followers share daily http://www.twitter.com/scenttrail ) and Pinterest (4,929 followers post daily http://www.pinterest.com/scenttrail/ ) and the most shared post today is an "inside" joke with a handful of friends.
A handful of friends and some SMART social media marketers shared some great social media marketing lessons today!
The Pit, our favorite BBQ joint in downtown Raleigh immediately RTed my new caption of their photo with a supportive tag ("now that's a caption"). The Pit's RT prompted several Cuegrass, the event I wrote the new caption for, vendors to RT too.
This is the POWER of the recognized conversation.
The Pit could have been MAD I wrote a new caption for their Cuegrass event pic. Nope, too smart for that they provided encouragement and RTed demonstrating what Phil and I are working so hard to create at CrowdFunde - conversations RULE.
AND the more responsive, lean, funny and fun your social content is the more shares you achieve. The more shares you achieve the more awareness you gain. When I opened a new chapter on Cuegrass the Pit jumped on it. Now I see Phil got home and joined the conversation. Phil's nets are the size of mine so the Pit just picked up 20,000 potential followers or attendees at this year's Cuegrass (I still don't even know what it is lol).
So, not only is the Pit the home of our favorite BBQ and Cuegrass, but today they've put their secret rub down long enough to share two important social marketing lessons:
* When someone is talking about YOU ENCOURAGE THEM. * Encourage them IN Social Media so the "lesson' is immediately shared and "social kudos" points transfer.
Duh, who knew. Actually LISTENING and being SOCIAL are important to social media marketing success. The Pit knew, several of their vendors know and the Food Bank knows (https://twitter.com/FoodBankCENC ). In Fact my "cool follow of the day" award goes to the Food Bank of Central and Eastern North Carolina since they FOLLOWED ME!
Not giving them the award for following me as much as seeing a great conversation and jumping in with both feet. Every Twitter following that is only a tiny % of those following them could take a lesson from the Food Bank. You can't create relationships with people you don't follow.
And, as the Food Bank demonstrated, when you see a great conversation happening jump in, SHARE and FOLLOW. What do you call it when someone writes a new caption for your photo? Answer: User Generated Content GOLD and I hope you are as smart about what to do with SMM gold as the tribe that formed around my "inside joke" on The Pit's Cuegrass photo today.
And whatever Cuegrass is and whenever it is happening I hope it is as fun as the picture :). Marty
|
Suggested by
Hardeep Singh
|
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.
But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today.
Via Brian Yanish - MarketingHits.com
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing. If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing! So what is the future of content marketing? How will things change?... Take a look.…
Via Jeff Domansky, Intriguing Networks
Peg Fitzpatrick gives Five Tips for Content Curation using Alltop, the online magazine rack.
|
The terms "Content Strategy" and "Content Marketing" have become blurred together, yet the two couldn't be more different. Learn what sets them apart.
Marty Note There are two groups of content marketers. One group CONTENT MARKETS. We would put the outstanding curation skills of @Neil Ferreein this group. The other group WRITES about what content marketing SHOULD BE.
This post comes from group #2. In the abstract everything they say is correct, but in the cold light of actual content marketing they create distinctions without differences.
A website and the content marketing within it are an ant hive. Things are popping, moving and changing all the time. I love the house blue print idea. That''s rich. If you create such static plans please come compete with one of our customers.
Watch Joy Ito discuss the need to become a NOWIST (http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en )and you will see how absurd attempting to blueprint something as dynamic as the web and your website's place in it is.
Now watch Eli Pariser discuss how impossible it is to reach anyone now in his Filter Bubbles TED Talk (http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles?language=en ) and realize the implication is your marketing is PROXY marketing.
Since you can't get inside the perimeter of new customers due to filter bubbles finding, grooming and empowering brand advocates is a must. How do you map the immediate give and take between you, customers and brand perceptions?
Love this nonsense from the post:
"Content marketing, on the other hand, is typically a soft-sell sales approach to attract customers and retain them through creating and delivering relevant, meaningful content. It’s essentially a combination of sales techniques and organic marketing, all in one. The trick is disguising your efforts well enough that your customers don’t know they’re being sold, but rather feel like they are becoming better informed. In content marketing, you designate specific audiences that you want to “pitch” content to, and once they bite you work to drive profitable customer action through consistently curating content you feel will help shape their behavior to result in conversion."
WOW, that is so WRONG I don''t know where to begin. Tricking people these days is a nonstarter. Read Simon Sinek's Start With Why for a better understanding of what is happening now and ignore, "the trick is...".
There are no TRICKS anymore. The only trick left is being YOU, sharing YOU and being open to a new YOU thanks to the NOWIST fast feedback loops your advocates will help create.
Neil was kind to this post. Follow HIM, ignore the post.
Be sure to read the great comment by @Neil Ferreetoo reinforcing my belief HE (Neil) is the #mustfollow take away from this post.
Via Neil Ferree
Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...
How Do You Create 'Heroic Content'? You create heroic content by knowing that is what you are trying to do. You create heroic content by RISKING things (reputation, your brand, your ideas). You create heroic content by rejecting the lemmings rush toward the next Internet marketing tactic and embracing them all IN SERVICE to some greater idea.
What's your company, brand or website's movement, manifesto and who is in your tribe? Immediately after you create heroic content that gets you in the game (your About page for example), then begin asking for help. Don't wait or hesitate.
It will be slow going at first, but hang in there and keep asking. One thing we've learned the hard way is people want to help especially those willing to risk all, to share the "inside baseball" content only they know and people who want to help first and are worried about returns a distant third.
One way you create heroic content is to be a hero and beginning is easier than you think AND much easier than mastering one more soon to be diminishing return tactic. Helping create Heroic Content is our Startup Factory funded startup's mission (http://www.curagami.com). Hope you will join us, help us, criticize us and care.
We are all in. The boats have been burned and we want to make Curagami HELPFUL and WISE beyond its years. Hope you will help. http://www.curagami.com/featured/social-media-marketing-dead-yes/
& we built on that post on LinkedIn https://plus.google.com/102639884404823294558/posts/ffq4jhbRZbv
As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing is happening. You in?
I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it. Sure it’s quick and easy to share with Scoopit. But it not quick and easy to consume. For me it's all about the econ...
Marty Note If you missed I don't Like Scoop.it Links I, here's a link: http://sco.lt/5ZrOcb
First post prompted a great note from my curator mentor coach Robin Good:
« Marty, I can't agree more. I hate it myself when I see Scoop.it links in my Twitter stream because I know that most of the time it's a lame post with next to no content leading me somewhere else.
I think this is part of the culture of Scoop.it, and the only ones that can change it significantly are those who direct and promote its editorial and marketing policy.
Until you promote a tool like Scoop.it as a tool to save time and produce more content, target it to novice content marketers, and don't moderate actively what you showcase (like Flipboard or Medium do), you can't expect a different kind of outcome. I may be wrong but this is the impression I get. What's your take Marty? »
Yes, but I agree with Robin much more than I disagree. Points of agreement include:
Agree 80%
* Difficulty of Creating Branded Curators on Scoop.it due to little or no "SHOWCASE". * Spam control on backs of curators. * Difficulty of building community on Scoop.it due to the first bullet.
Disagree 20%
* Adding Google authorship signals a desire by Scoop.it to share back value of the commons making Scoop.it UNIQUE in social nets / tools. * No commons is constructed as much as guided, influenced and moved like weather or a wave at a football game.
The disagreement 20% speaks to the highly distributed nature of any commons. When content is coming in from pirates and the navy then content cherished, featured and held up as examples creates powerful social signals.
This very TINY balancing beam is where cutators and editors of any commons must excel. Too heavy a hand and free discourse is squashed. Too light a hand and the commons (substitute community if it makes it easier to understand lol) can't find or share its spirit.
Robin is successful because he is creative, intelligent and generous. Robin's skills mean he can be successful anywhere, so finding ways to partner with Robin, giving Robin (and Michele, Jan, Karen and Brian) "jobs" or defined roles would help shore up the GOOD and so decrease chances for the BAD to run amok.
This "Showcasing" is a fine art since it too walks a fine and tiny beam between elitist and populist. When Robin hit 1M views on Scoop.it I would have been tempted to have a much bigger party (lol). The key push and pull between curators and any commons is how much value will be shared with the sharecropping contributors.
When Robin and then Ana-Christina right behind him passed a million views I would have stopped time a little to interview them, qualify their tactics and strategies and in so doing call attention to a tool capable of helping a sharecropper reach a lot of people.
For me, the third act of any commons is always "Review the Reviewer" or Brand the Curator (in Scoop.it's case). Who gets that? Red Bull gets it. I think FlipBoard does too though Robin has more experience there than me (recent innovations make me want to go back and check it out).
Tools, like life itself, aren't permanent fixtures. As Scoop.it crosses this next chasm it walks a tight rope across the Grand Canyon and competitors such as FlipBoard are generating lots of wind. The Scoopit team is smart and they must sense a pivot is upon them. Personally I want to help. In for a penny...:). Marty
What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.
Content Curation Defined If you don't know Maria Popova's @BrainPickings you should. Mari'a definition of content curation in this interview with Design Matters Debbie Millman is one of the best I've heard.
"Curation is about creating a framework for what matters and why and building that framework into a pattern that your audience intuits by just sticking with it."
Framework is a word we are about to know very, very well. Conversations can't be penned in ways we are used to organizing corporate information and websites. Conversations are mercury - slippery and sticky at the same time, here, there and everywhere."
If you are serious about content curation this interview is a must listen.
Content Curation Infographic
Marty Great interactive infographic about content curation. I'm convinced the optimal ratio is something like 90% curation to 10% creation. Curation generates greater reach faster than creation, is a futile testing ground and provides faster feedback loops. Curation also creates AUTHORITY points with Google. When in doubt curate, when in more doubt curate some more :).
|