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Martin's Many Personas on Flipboard 
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This week, I'm stoked to feature uber content curator and friend @Martin (Marty) Smith on the blog. His answers will make you want to start curating right away if you have never done it. An excellent interview! Read it at http://socialmediaslant.com/curator-martin-w-smith/ ---------------------
Antonio Herrera's curator insight,
April 2, 2016 10:41 AM
Hi Martin, I think that your topic is very noble, and I'd like to ask you how I will begin to make some work about the "Climate Change"
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When the Clash was labeled "The Only Band That Matters," it may have been record company hype, but when I was a teenager, there was probably no band that...
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UGC = Trusted, You...Not So Much
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Suggested by Hardeep Singh |
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If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.
But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
Content curation for any website, be it a brand, product, agency or a local business is about the content offered to the audiences. The key to better click through is fundamentally by writing content for the right audience and not for robots or search engine algorithms. Quality content optimizes user intent for interest to engage with the information displayed on a website powered with social sharing tools that personifies content curation dynamics.
Good content is delivered with good research. It is crucial to offer your perspective & opinion about other related contents similar to your business discussed on your case studies, blogs & social updates. Cite the original source of any content published on your website and ensure that you add your feeds to Google blog search index. Content curation must make room for hashtag mentions so that posting them on Google+ & other social media channels that support #hashtags will optimize content visibility and group the conversation for like-minded individuals.
Some crucial content curation tools that leverage content strategy for SEO & social media goals include:
Kippt.com, urli.st, bitly.com – Link Curation
List.ly, Bagtheweb.com – List Curation
Floost.com, Sulia.com – Social Interest
Minus.com, Keeeb.com, Pinterest.com – Social Pinboard
Storify.com, Bundlr.com – Content Curation
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Rescooped by Martin (Marty) Smith from MarketingHits |
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Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today.
Many of these tools new to me. Nimble, Harvest and BuzzFork look cool. M
Een flinke lijst met nieuw of aanbevolen social media gereedschap. Kijk eens of er iets voor je bij zit dat je kan helpen. Het is wel een potentiële tijdvreter, dit lijstje, dus misschien even de link bewaren. ;-)
25 social media tools that can be used to enhance your social media. You've probably never heard of most of these, I know I hadn't, but these can help expand your professional portfolio, as well as make your life easier. These are brought to you straight from the pros and are sure to be helpful!
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Rescooped by Martin (Marty) Smith from digital business IT marketing |
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![Changing State of Content Marketing [INFOGRAPHIC] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/XVN-Kn9fWtT6Vc8ZSPAmlzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.
If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!
So what is the future of content marketing? How will things change?... Take a look.…
Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?
I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click?
In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...
Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...
Food for thought thanks again!
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Scooped by Martin (Marty) Smith |
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5 Secret & Disruptive Content Curation Tools
* Scoop.it.
* Haiku Deck.
* Paper.li.
* Pinterest.
* GooglePlus.
http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-use-them/
ScentTrail (Me) on Pinterest
http://www.pinterest.com/scenttrail/
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Content Curation Infographic
Marty
Great interactive infographic about content curation. I'm convinced the optimal ratio is something like 90% curation to 10% creation. Curation generates greater reach faster than creation, is a futile testing ground and provides faster feedback loops.
Curation also creates AUTHORITY points with Google. When in doubt curate, when in more doubt curate some more :).
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Rescooped by Martin (Marty) Smith from Management & Leadership |
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Some useful examples and goo tips to putting Storify to work...
Hats to Susan Mernit, who has an excellent piece on Knight Digital Media Center about how to do effective news curation and storytelling with Storify.
She brings in lots of relevant stories and examples showcasing how other individuals and journalists have been effectively using this news curation platform.
"The most successful creators of Meograph and Storify pages are united by one thing: they’re skilled editors and curators who know how to look at content posted on multiple social networks and pull out the pieces that will best help them to tell a story."
“Storify is the best way to gather tweets, comments, snippets and images from all around the Web and put them into one post. It's a new way of blogging that lets all your Internet friends participate.”
Brava Susan, great job and superglad to have intercepted you again.
Instructive. Informative. Resourceful. 8/10
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Rescooped by Martin (Marty) Smith from Google Plus and Social SEO |
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The terms "Content Strategy" and "Content Marketing" have become blurred together, yet the two couldn't be more different. Learn what sets them apart.
Marty Note
There are two groups of content marketers. One group CONTENT MARKETS. We would put the outstanding curation skills of @Neil Ferreein this group. The other group WRITES about what content marketing SHOULD BE.
This post comes from group #2. In the abstract everything they say is correct, but in the cold light of actual content marketing they create distinctions without differences.
A website and the content marketing within it are an ant hive. Things are popping, moving and changing all the time. I love the house blue print idea. That''s rich. If you create such static plans please come compete with one of our customers.
Watch Joy Ito discuss the need to become a NOWIST (http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en )and you will see how absurd attempting to blueprint something as dynamic as the web and your website's place in it is.
Now watch Eli Pariser discuss how impossible it is to reach anyone now in his Filter Bubbles TED Talk (http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles?language=en ) and realize the implication is your marketing is PROXY marketing.
Since you can't get inside the perimeter of new customers due to filter bubbles finding, grooming and empowering brand advocates is a must. How do you map the immediate give and take between you, customers and brand perceptions?
Love this nonsense from the post:
"Content marketing, on the other hand, is typically a soft-sell sales approach to attract customers and retain them through creating and delivering relevant, meaningful content. It’s essentially a combination of sales techniques and organic marketing, all in one. The trick is disguising your efforts well enough that your customers don’t know they’re being sold, but rather feel like they are becoming better informed. In content marketing, you designate specific audiences that you want to “pitch” content to, and once they bite you work to drive profitable customer action through consistently curating content you feel will help shape their behavior to result in conversion."
WOW, that is so WRONG I don''t know where to begin. Tricking people these days is a nonstarter. Read Simon Sinek's Start With Why for a better understanding of what is happening now and ignore, "the trick is...".
There are no TRICKS anymore. The only trick left is being YOU, sharing YOU and being open to a new YOU thanks to the NOWIST fast feedback loops your advocates will help create.
Neil was kind to this post. Follow HIM, ignore the post.
Be sure to read the great comment by @Neil Ferreetoo reinforcing my belief HE (Neil) is the #mustfollow take away from this post.
There are plenty of "experts" that will tell you before you execute a content marketing strategy, you need to know who your audience is and what keeps them up and night and then then just give them what they want.
There's more to it than that of course, but it all boils down to addressing the WiiFM factor. Handle that and your content marketing plan should get the results you seek.
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Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...
Agree 100% with this great share from my friend Janet Kennedy. Pinterest builds community FAST and it is a natural content curator because its so VISUAL.
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Haiku Deck Analysis
After an extensive Haiku Deck analysis we've come to one conclusion - every IMer should be using this tool! You can see the analysis on Curagami.com here:
http://www.curagami.com/featured/buffet-tools-conversations-top-haiku-decks/
Be sure to VOTE for your favorite Curagami Haiku Deck!
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Scooped by Martin (Marty) Smith |
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How Do You Create 'Heroic Content'?
You create heroic content by knowing that is what you are trying to do. You create heroic content by RISKING things (reputation, your brand, your ideas). You create heroic content by rejecting the lemmings rush toward the next Internet marketing tactic and embracing them all IN SERVICE to some greater idea.
What's your company, brand or website's movement, manifesto and who is in your tribe? Immediately after you create heroic content that gets you in the game (your About page for example), then begin asking for help. Don't wait or hesitate.
It will be slow going at first, but hang in there and keep asking. One thing we've learned the hard way is people want to help especially those willing to risk all, to share the "inside baseball" content only they know and people who want to help first and are worried about returns a distant third.
One way you create heroic content is to be a hero and beginning is easier than you think AND much easier than mastering one more soon to be diminishing return tactic. Helping create Heroic Content is our Startup Factory funded startup's mission (http://www.curagami.com). Hope you will join us, help us, criticize us and care.
We are all in. The boats have been burned and we want to make Curagami HELPFUL and WISE beyond its years. Hope you will help.
http://www.curagami.com/featured/social-media-marketing-dead-yes/
& we built on that post on LinkedIn
https://plus.google.com/102639884404823294558/posts/ffq4jhbRZbv
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Scooped by Martin (Marty) Smith |
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As social media changes the web marketers need to inspire the kind of commitment, support and contribution made popular by Wiki-pedia - the Wiki-ization of Marketing is happening. You in?
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Rescooped by Martin (Marty) Smith from 21st_Century Good: Social and Content |
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In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.
Read more at: http://www.business2community.com/seo/new-rules-search-engine-optimization-infographic-0793054#!xCI7Y
Just got a great tweet from Jack Varnell:
Jack Varnell @jackvarnell 2m
@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO http://sco.lt/6jc0iP via @scoopit #SEO
AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon.
Radical SEO Idea
In 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters.
DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder.
My radical idea is THERE IS NO "NEW SEO".
I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem.
Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web.
Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience.
SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.
Search Engine Optimization: SEO New Rules (Infographic) #seo #new #rules
Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!
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Rescooped by Martin (Marty) Smith from Curation Revolution |
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![Why I Don't Like Scoopit Links on Twitter II [Robin Good & Scenttrail Conversaton] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/0jOGI-xZjHycbocBgZ_llDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it. Sure it’s quick and easy to share with Scoopit. But it not quick and easy to consume. For me it's all about the econ...
Marty Note
If you missed I don't Like Scoop.it Links I, here's a link:
http://sco.lt/5ZrOcb
First post prompted a great note from my curator mentor coach Robin Good:
« Marty, I can't agree more. I hate it myself when I see Scoop.it links in my Twitter stream because I know that most of the time it's a lame post with next to no content leading me somewhere else.
I think this is part of the culture of Scoop.it, and the only ones that can change it significantly are those who direct and promote its editorial and marketing policy.
Until you promote a tool like Scoop.it as a tool to save time and produce more content, target it to novice content marketers, and don't moderate actively what you showcase (like Flipboard or Medium do), you can't expect a different kind of outcome. I may be wrong but this is the impression I get. What's your take Marty? »
Yes, but
I agree with Robin much more than I disagree. Points of agreement include:
Agree 80%
* Difficulty of Creating Branded Curators on Scoop.it due to little or no "SHOWCASE".
* Spam control on backs of curators.
* Difficulty of building community on Scoop.it due to the first bullet.
Disagree 20%
* Adding Google authorship signals a desire by Scoop.it to share back value of the commons making Scoop.it UNIQUE in social nets / tools.
* No commons is constructed as much as guided, influenced and moved like weather or a wave at a football game.
The disagreement 20% speaks to the highly distributed nature of any commons. When content is coming in from pirates and the navy then content cherished, featured and held up as examples creates powerful social signals.
This very TINY balancing beam is where cutators and editors of any commons must excel. Too heavy a hand and free discourse is squashed. Too light a hand and the commons (substitute community if it makes it easier to understand lol) can't find or share its spirit.
Robin is successful because he is creative, intelligent and generous. Robin's skills mean he can be successful anywhere, so finding ways to partner with Robin, giving Robin (and Michele, Jan, Karen and Brian) "jobs" or defined roles would help shore up the GOOD and so decrease chances for the BAD to run amok.
This "Showcasing" is a fine art since it too walks a fine and tiny beam between elitist and populist. When Robin hit 1M views on Scoop.it I would have been tempted to have a much bigger party (lol). The key push and pull between curators and any commons is how much value will be shared with the sharecropping contributors.
When Robin and then Ana-Christina right behind him passed a million views I would have stopped time a little to interview them, qualify their tactics and strategies and in so doing call attention to a tool capable of helping a sharecropper reach a lot of people.
For me, the third act of any commons is always "Review the Reviewer" or Brand the Curator (in Scoop.it's case). Who gets that? Red Bull gets it. I think FlipBoard does too though Robin has more experience there than me (recent innovations make me want to go back and check it out).
Tools, like life itself, aren't permanent fixtures. As Scoop.it crosses this next chasm it walks a tight rope across the Grand Canyon and competitors such as FlipBoard are generating lots of wind. The Scoopit team is smart and they must sense a pivot is upon them. Personally I want to help. In for a penny...:). Marty
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What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.
Content Curation = Most Important IM Tactic
Content Curation can help Search Engine Optimization (SEO) when created with care, a sense of the new rules of SEO and commitment. This post, a response to another post, explains what content curation is and isn't, why greate rcontent rearch and testing is possible with content curation and how to add the most important Internet marketing tactic to your 2014 strategy - content curation.
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Content Curation Defined
If you don't know Maria Popova's @BrainPickings you should. Mari'a definition of content curation in this interview with Design Matters Debbie Millman is one of the best I've heard.
"Curation is about creating a framework for what matters and why and building that framework into a pattern that your audience intuits by just sticking with it."
Framework is a word we are about to know very, very well. Conversations can't be penned in ways we are used to organizing corporate information and websites. Conversations are mercury - slippery and sticky at the same time, here, there and everywhere."
If you are serious about content curation this interview is a must listen.
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First Curatti Editors of Chaos Post
I shocked a Raleigh SEO Meetup recently by suggesting we content marketers should curate 90% and create 10%. Cost and solipsism are the two reasons for this ratio.
Costs
Content curation creates more reach faster showing if a piece of content has legs or not (i.e. generates social shares). Content curation isn't simply sharing a link. I like to add from 100 to 300 words of comments on curated content to add tone and a framework to why the content was curated.
Let's call these curated comments "snippets" and the best tool I know for curating snippet content is Scoop.it. The post explains why Scoop.it is my #1 content testing and content curation tool. So costs are one big reason content curation should trump content curation.
Solipsism
When we create we are in danger of talking to ourselves about ourselves. Since such circular conversations aren't helpful and they can be harmful I like to use content curation to inform what content should be created (about 25% of content in our "content calendar" is reserved for something we see and want to respond to from sharing curated content).
Content curation done well is the most disruptive Internet marketing strategy (i.e generates competitive advantage).
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Peg Fitzpatrick gives Five Tips for Content Curation using Alltop, the online magazine rack.
Never thought of using Alltop for content curation, but it sure works if you follow the simple tips in this post.
Visit my Alltop page here: http://my.alltop.com/scenttrail/
