 Your new post is loading...
Your new post is loading...
As the number of information sources grows and become decentralized, here are four ways it helps news organizations and their communities:
1. Better information for the community and someone looking out for their interests to highlight the best.
2. Better journalism because the links to other sources can be put in context and explanations added.
3. More potential traffic and time on site for the news organization, which delivers more value to advertisers or sponsors. (More time on site would derive from having more links to engage readers, not from any assumption that the main site would publish more than teasers.
4. More exposure for smaller sites and other sources of information, who can potentially be part of a network that delivers more value to advertisers and users alike.
NEW YORK, United States — The history of the internet is a story of two counter-balancing forces: the explosive growth of information and the rise of new systems that help us sift and make sense of this information. Back in the early 1990s, human editors at companies like Yahoo! compiled curated lists and directories of useful information. As the rising volume of information overwhelmed these human filters, hand-curation gave way to algorithmic search à la Google. But today, as consumers become their own media outlets, producing staggering amounts of user-generated content every day, and savvy marketers reverse-engineer Google’s algorithm to game the search results, separating signal from noise is once again becoming difficult.
“Search results in many categories are now honey pots embedded in ruined landscapes — traps for the unwary,” wrote investor, writer and entrepreneur Paul Kedroksy. As a result, we’re seeing a shift back towards human filtering and hand-curation. But this time around, instead of professional editors — who could never hope to sift through the quantities of content the world currently creates — it’s consumers themselves who are doing the curating.
There is a staggering amount content being generated online at this very moment. The average number of tweets sent per day is up to 140 million. More than 35 hours worth of video is uploaded onto YouTube each minute, with over two billion videos watched per day.
While aggregators like Alltop, Bloglines, and Digg help filter the never-ending cycle of content creation and consumption, the problem is still information overload. There’s only so much time in one day. Even if you limited your focus to a single niche or topic, there is way more information out there than can ever be absorbed.
Out of this crisis has emerged a new trend-- Curation. Very simply, it is the ability to master the flow of conversation. Social curation allows people to collectively bring forth the very best, most relevant and interesting bits of information and present it in a meaningful way.
This should come as no surprise to anyone, but you’re unlikely to be reading this.
After all, you’re pretty busy, I’m sure, and constantly inundated with emails, tweets and news updates all the time. Perfectly understandable; so am I. And unless you’re a regular to this blog – and no, I don’t mean you, mom – then either you came here via a random search query (and guess how many people type “structured journalism” by chance into Google) or followed a tweet or a facebook update here. And let’s face it, who has time?
No one. No one really has time to follow the unending barrage of information that’s coming at us. It’s true, of course, that filtering mechanisms have improved greatly since the early days of the web, mostly courtesy of our friends – real and digital – who we depend on to sort out things we might like to read. As a wisdom-of-the-crowds mechanical turk, it works pretty well. I don’t have to scour the web for articles of interest to me; at least, I don’t have to scour it as much as I used to.
The era of mass marketing, sales driven information gathering and sharing, and being “just good enough to win” is being shattered by the rapid emergence of a smart, networked, and increasingly demanding generation of empowered customers. In the fragmented and fast moving world of concepts, buzzwords, technologies, and applications, most executives are looking for looking for answers to a few basic questions:
- What matters?
- What’s different?
- How can I and or my organization benefit?
- Where is the opportunity?
- What should I do now?
It’s impossible to build a computer system that helps people find or filter information without at some point making editorial judgements. That’s because search and collaborative filtering algorithms embody human judgement about what is important to know.
I’ve been pointing this out for years, and it seems particularly relevant to the journalism profession today as it grapples with the digital medium.
It’s this observation which is the bridge between the front page and the search results page, and it suggests a new generation of digital news products that are far more useful than just online translations of a newspaper.
The immense availability of hundreds of social media monitoring tools is both exciting and confusing: Social media professionals now have tools available to them manage and measure their social efforts, but shopping for the right software in such a cluttered space is often frustrating and confusing.
Community managers, social media managers, consultants and agency professionals alike have many of the same concerns. What are the questions I should ask before purchasing a social media monitoring service? What are the best social media monitoring tools out there? Are there budget-friendly social media monitoring options?
Oneforty recently surveyed 150 social media professionals to learn about what their main concerns were when it came to social media monitoring. What follows is an infographic produced in partnership with Kissmetrics to show you their main questions, as well as favorite social media monitoring tools. The list of tools at the bottom shows the most popular tools according to survey respondents who answered a question regarding which tools they use, and is admittedly not conclusive.
New: Video of ARL Archived Webcast: "New Roles for Research Libraries: Digital Curation for Preservation".
Authored by Tyler Walters and Katherine Skinner, New Roles for New Times: Digital Curation for Preservation looks at how libraries are developing new roles and services in the arena of digital curation for preservation.
The authors consider a “promising set of new roles that libraries are currently carving out in the digital arena,” describing emerging strategies for libraries and librarians and highlighting collaborative approaches through a series of case studies of key programs and projects.
They also provide helpful definitions and offer recommendations for libraries considering how best to make or expand their investments in digital curation. Issues and developments within and across the sciences and humanities are considered..
Brands are quickly adapting to consumers' evolving communication habits by integrating social media and mobile marketing strategies into their email marketing.
Event industry suppliers—general service contractors, sales and marketing firms, and exhibit designers—are stepping out of their comfort zones to take advantage of the innovation that is sweeping over the industry. What might look like a desperate move by some companies to hitch their wagons to a star or an attempt to make up for the shortcomings of a flat industry is actually a smart business decision. A clear precedent for the trend comes from social media and the growing practice of content curation.
33 Social Media Management Tools
Social media management tools can help businesses listen to, manage, measure and respond to conversations about their brand on the social web.
With more and more social media management tools springing up on the market, it’s hard to keep track of what’s out there. So we’ve come up with a list…
There's a pretty good argument that a big part of the social business transformation is simply using new and more effective ways to communicate. In fact that's really one of the fundamental advances that accompanied the adoption of the Internet.
This hot trend can help you find, organize and share the most relevant information on the Web.
The 5 models of content curation:
1. Aggregation
2. Distillation
3. Elevation
4. Mashup
5. Chronology
|
The Internet is big and increases exponentially every day. The amount of information that is potentially (very) interesting to you does so as well. How do you keep up?
This article gives you the five basic laws of survival in the modern day information age.
Flipboard, Pulse, Zite, Flud; all free apps that you can download onto your iPad to keep you up to date with your own news interests.
They will generally get their data directly from your own resources - your Twitter or Facebook account, or they'll provide you with the option of choosing subject areas, and then you can indicate if you like a subject, which will then affect the information returned in the future.
If you are responsible for adding high-value content to your website, you are constantly being challenged to find page or post topics which are new, shareable, helpful and original.
As Google’s recent Panda update taught us, quick and easy content is not going to get our pages listed on page one of the search results. Besides which, quick and easy content does little to impress, engage or retain our readers.
So, given that you are now going to focus on high-value content, are there ways and methods you can use to deepen your expertise as a real-time expert?
I believe there are. My favorite method for keeping myself on the cutting edge, regardless of the content topic, is to become a content curator.
Being a curator means seeking out the best of the best, wherever it is being published, and then collecting it in one place.
We largely invest in consumer web services with a large number of engaged users where the users create the content. Services like this can become messy and hard to navigate. There is always a signal to noise issue.
Social channels are a great way to improve the planning, promotion and execution of live in-person events. Take note of these top tips.
Facebook Studio is a place to celebrate marketers who are creating and innovating on Facebook.
This is a community where you can share your work, get recognized for your creativity, be inspired by your peers, and browse a collection of work that represents some of the best marketing on Facebook.
Check it out, and submit your campaign today.
We’re opening up Mashable Follow to all our users.
Ten weeks ago we announced the private beta test of Mashable Follow, a new social layer at Mashable that lets you follow the topics that interest you, create a profile on the site, share stories to your multiple social networks in a single click, connect with friends and much more.
We’re pleased to say the private beta has been extremely successful, and now we’re opening up Mashable Follow to all our users. We appreciated all of the feedback that we received from our beta users and going forward we’re still seeking your feedback on how we can improve. Please let us know if you have ideas.
How to successfully sell with social media by getting to know the right people and starting up a conversation that might go somewhere.
Here are 11 ways to present to present co-workers and clients with charts and data -- and all you need is an iPad.
What makes a good online media planner?
Planning an online PR campaign doesn’t necessarily require the same skills as a paid search one, or developing a social media strategy may not need the same proficiencies as that of an email one.
However, I’m beginning to think that lateralisation is of major importance. Without becoming too technical, this is the concept of the functions between the left and right hemispheres of the brain: The left side is associated with analysis and logic, the right with creativity and context.
With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page.
Content curation is such a hot topic these days – I included it in my Five Social Media Trends for 2011 and many others did too. It’s in every single conversation I have with new clients, and it seems to take up a lot of headspace for current clients as well. And I find myself trading curation tools, techniques and ideas with my social media colleagues all the time. So as a followup to my earlier post on the topic, which was primarily focused on content curation for Twitter, here is my latest thinking on how brands can curate content to enhance their social media streams, broaden their reach, and generate community engagement.
|
![What Are The Best Social Media Monitoring Tools? | oneforty [INFOGRAPHIC] | Social Media Content Curation | Scoop.it](https://img.scoop.it/iftrfied3EOv4125V2VuHjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
