 Your new post is loading...
Your new post is loading...
From Robin Good's insight: "Wepware is a new web app which allows you to capture any web page or portion of it and organize it into Pinterest-like boards which can be easily published and shared on social media channels.
Unique strengths include the ability to capture dynamic information boxes that will continue to be updated even when they are inside your curated collections..."
Read full Robin Good's insight below.
Check out it: http://www.wepware.com
About Page with User Guide & FAQ: http://help.wepware.com
Via Robin Good
From Robin Good's insight: "Archive.is is a free web service which allows you to capture, store and archive permanently any web page you submit.
Archive.is permanently stores a double copy of your selected web site: one that is an image snapshot of the page, and another which contains the full text of it. Archive.is also provides a download link that contains a zipped copy of all the files making up your selected page, and which can be opened offline in any web browser..."
Read full Robin Good's insight below.
Try it out now: http://archive.is
Via Robin Good
Excerpt from the last article published by Heidi Cohen on her blog:
"Content marketing in 2014 requires a content curation component and related strategy.
According to Google’s Zero Moment of Truth (ZMOT), buyers check an average of 10.4 sources when they research a purchase. This translates to providing lots of information targeted at answering their specific purchase related questions.
The way to meet this need effectively is to add content curation into the content marketing mix.
Content curation in the content marketing mix
To create an effective content offering, marketers use a mix of content strategies according to 2014 research by Curata. - 65% of content is created.
- 25% of content is curated.
- 10% of content is syndicated.
Curated content distributed
When it comes to distributing curated content, marketers focus on 3 key strategies according to Curata’s data.
- Over 80% share on social media.
Actionable Content Marketing Tip: Share content created by your customers such as photographs of your product and reviews.
Actionable Content Marketing Tip: Develop blog posts based on curated articles and opinions such as round up posts.
- Over 50% share via email newsletters.
Actionable Content Marketing Tip: Make sure you highlight content you created that’s appeared on other platforms such as guest blog posts.
Curation timing
If content curation is an integral part of your social media strategy, it’s important to be present and share regularly across social media platforms. This is particularly important for social signals that influence search results.
Actionable Content Marketing Tip: Determine what level of presence you need on various social media platforms and how much content you need to distribute to be competitive..."
Each point is analyzed with more information. Read full original article here:
http://heidicohen.com/content-curation-in-the-content-marketing-mix/
Excerpt from article by Mashable:
"How each story is told is as important as the story itself," begins the promo video for Facebook's new much-hyped Paper app.
The app mixes curated news feeds with your Facebook timeline to create a platform that integrates news discovery and sharing into your timeline.
With its tiled layout and gesture-based user interface, it feels very similar to Flipboard's suite of apps. We put both apps side by side to see how the two stack up. Here's how they compare:
- Design: Tiles And Gestures
Both use a tiled layout that displays news in a grid. But while Flipboard's design puts content first, Paper puts Facebook first, emphasizing interacting with your Facebook friends and timeline whenever possible.
Both apps rely heavily on gestures for navigation.
- News: Curation vs. Aggregation
When it comes to finding and reading news, the two apps take very different approaches. Simply put, Flipboard is an aggregator while Paper is a curator.
Flipboard, with its customized RSS, topic-based feeds and themed magazines, places importance on personalization first, discovery second.
Paper puts discovery first, telling users what stories they should pay attention to, while emphasizing interacting with friends on Facebook.
Users can subscribe to the app's topic-based news sections, create customized "magazines" based around their interests, or use the app like an RSS feed to subscribe to specific sources.
Sharing and social media integration is at the heart of any news discovery app. Unsurprisingly, social media integration with Flipboard is much more subtle, while Paper puts Facebook front and center.
Facebook may be venturing into the news curation business with Paper, and it may be one of the first of many standalone apps from the social media giant, but the company is still very much emphasizing Facebook as the vehicle for news curation and discovery.
Flipboard is great for collecting all the news you want to read from the sources you like. And if you rely on Flipboard as an aggregator, Paper won't be a replacement. Paper is more of a Facebook app than a "news" app, and it's best suited for those looking to share and discover content with friends.
Flipboard is available for web, iOS, Android, Windows Phone 8, BlackBerry, Kindle Fire and Nook. Paper is currently iPhone only..."
Each point is analyzed with more information. Read full and detailed article:
http://mashable.com/2014/02/04/facebooks-paper-vs-flipboard/
Excerpt from article by Mashable:
"Baby photos. News articles. Selfies. Advertisements. Job announcements.
It's likely your Facebook News Feed contains some combination of these, if not all of them (and likely other categories, too). That's both the beauty and the curse of News Feed: It provides updates from all aspects of your life in one place, including those you may not care to see.
Mashable sat down with Greg Marra, Facebook's product manager for News Feed, to discuss how users can best curate the content that they see in News Feed. The easiest way to change what you see? Engage with content, says Marra.
"The basic interactions of News Feed are some of the most important signals that we get," he explains. "Unfortunately, those interactions aren't able to capture everything that we want to know, so we also give people additional controls to tell us things we can't figure out just from normal usage of News Feed."
Here's what we learned.
- If You Want to Stop Seeing Posts From a Facebook Friend...
- If You Want to See More Posts From a Facebook Friend...
- Create Additional, Personalized News Feed Lists
- You Can't Eliminate Ads, But You Can Give Feedback
- Take Facebook's Survey
The moral of the story: With the exception of Facebook ads, you should be able to eliminate anything (or anyone) you don't like from your Facebook News Feed. It requires you to put in a little effort, but hey, these digital newspapers aren't going to write themselves..."
Each point is analyzed with detailed information. Read full article here:
http://mashable.com/2014/01/19/facebook-news-feed-curation/
This article is the second part of the excellent guide written by Robin Good and published on MasterNewMedia in these recent days.
The Part I that I curated and excerpted a summary is here: http://sco.lt/9BOLdB
Here is an excerpt of second part:
"I (Robin Good) continue my humble exploration of what I have identified as possible areas for betterment, innovation and improvement of content curation tools, by identifying and describing some of those that appear most needed.
8) Preservation
One of the official digital curator key responsibilities lays specifically in archiving and preserving anything of value that is collected, just like a museum curator does.
For these reasons professional content curation tools will have to include among their features the ability to:
a) fully photograph,
b) archive and
c) create a searchable index of any such web content, page or information resource being curated.
9) Private Collections
The need to offer “private” collections / streams that can be accessed via subscription or sold as downloadable PDF (or in other formats) will also come of time soon.
10) Full Capture Abilities
The curator needs to equipped with qualified tools that can allow him to easily clip a short text excerpt from a page, a whole web page, an image or parts of a video.
Few content curation tools excel on this front, and none does a great job of creating screenshot-based web page collections that contain full page screenshots.
11) Monetization
All these platform have an opportunity to gradually discover and identify the most valuable curators in their community and to support them by either having relevant brands sponsoring specific verticals, via sponsored stories or via paid subscriptions.
12) Content Types Begging To Be Curated
Most of the curated content today are news, images and products.
Still, there are some areas that completely lack, or offer only one or two useful and easy-to-use curation tools.
Take for example audio curation. There's no dedicated curation tool that I know of that can help me curate podcasts, audio recordings and newscasts easily.
13) Beyond News & Articles
Until now we have been used to see the work of the content curator give life to streams of news stories via a Twitter or Facebook channel.
In the future it is very likely that beyond these popular uses, you will see the work of content curators specifically contribute to the creation of valuable collections in the form of actual: books, magazines, textbooks, video playlists - programmes, shopping directories and more others.
14) Specialized Curation Tools
I expect new curation tools to diversify themselves from the crowded competition by specializing in a specific area and for a specific group of users.
Each point is analyzed with more information and external links. Read full, interesting and detailed article here:
http://www.masternewmedia.org/content-curation-tools-future-part2/
Excerpt from the article by Pawan Deshpande and published on Content Marketing Institute:
"Many content curators are still unsure about what constitutes ethical curation, and how they can share third-party content without running afoul of copyright laws.
Here’s our 10-step checklist to help you curate ethically and effectively.
1. Draw from a variety of sources;
2. Prominently link to the original source;
3. Avoid “nofollow” links;
4. Quote sparingly;
5. Insert your own point of view;
6. Fill in the gaps;
7. Use thumbnail images;
8. Give readers the option to close an iFrame or share bar;
9. Add a new title;
10. Claim Google authorship, as appropriate..."
Each step is analyzed with more information. Read full original article here:
http://contentmarketinginstitute.com/2013/11/ethical-content-curation-checklist
From Robin Good's insight: "SpecificFeeds is a free web app which allows you to provide the opportunity to your RSS readers to subscribe only to the type of news and stories they are interested into by allowing them to select tags, keywords and authors they want to read about..." Read full Robin Good's insight below. Try it out now: http://www.specificfeeds.com
Via Robin Good
Excerpt from article on TechCrunch:
"Flipboard is inching into Pinterest’s territory today with the launch of a new “shopping” category which allows e-commerce brands turn their online stores into flippable, shoppable catalogs, complete with pricing info and big, red “buy” buttons for the items they sell. Meanwhile, everyday users are also now able to build catalogs of their own, using the updated “flip.it” button for web browsers. The company has several new launch partners for its new catalogs, including eBay, Banana Republic, Fab, Birchbox, and ModCloth, as well existing partners like Etsy and Levi’s.
These brands worked with Flipboard’s team who have turned their websites into custom catalogs, where the formatting has been modified to be cleaner and more minimalistic – basically, more like it would appear if it were a print catalog as opposed to a cluttered e-commerce website.
In addition, these catalogs can contain a mixture of products and editorial, or brands can choose to organize their product lines into separate, smaller magazines.
The new top-level “Shopping” category in Flipboard will include magazines from celebratory curators like fashion designer Cynthia Rowley, singer Sara Evans, chef Daniel Boulud and actress Alyssa Milano, who have built magazines containing their favorite products.
To cater to the needs of the former, the company also updated its Flipboard bookmarklet today to allow users to capture product category and price when clipping items from the web. The tool will scrape the text from the web page, or when it’s not able to do so, users can select the category manually or type in the price themselves..."
Read full, long, detailed and original article here:
http://techcrunch.com/2013/11/11/flipboard-debuts-catalogs-shoppable-magazines-built-by-brand-advertisers-celeb-curators-users-too
From Robin Good's insight:
"Curation and PKM (personal knowledge management) have the same objective: helping oneself and others gain more understanding about whatever we are interested in. The only difference between the two is that curation devotes itself to satisfy the knowledge needs of an audience while the second addresses these at a personal level.
But what are sense-making activites about?
These include:
1. Validating
2. Synthesizing
3. Presenting
4. Customizing
5. Answering
6. Meta-informing
7. Reformulating
8. Legitimizing
to which Robin Good would personally add:
9. Comparing
10.Finding related items
11.Illustrating - Visualizing
12.Evaluating
13.Crediting and attributing..."
Read full Robin Good's insight below.
Via Robin Good
Excerpt from article by Mike Murray published on Content Marketing Institute:
"The following (curated!) collection is designed to give brands one-stop access to a diverse range of ideas and information to help them manage their content curation efforts.
Joe Pulizzi describes the task of content curation thusly: “Your job, like that of a museum curator, is to unearth the best content on the planet in your niche, so that your museum doesn’t close down for a lack of visitors.”
Curata’s Pawan Deshpande cites calls-to-actions (CTAs) as an underrated component of content marketing that can help take your content curation efforts from good to great.
In another recent post, Roger C. Parker recommends that content curators:
- Strive for uniqueness, including cultivating resources that are fresher and not as well known;
- Determine whether comments are in context for the content that you’re curating;
- Add value with your perspectives, such as examples of how your market can put ideas to work;
- Be concise, ensuring that your comments don’t exceed the length of the original piece;
Other key tips are about:
- Adding brand credibility...
- Curation inspiration...
- Organization...
There are more content curation advices from old articles by Forbes, Mashable.
An other old post by DigitalSherpa offers additional perspective:
"The goal of content curation is not to create new content, but to find the most relevant content pertaining to a specific category and funneling this information to readers in a very targeted way..."
Each tip is analyzed with more information and some interesting external links. Read full original article here:
http://contentmarketinginstitute.com/2013/10/content-curation-tips-ideas-brands/
Excerpt from "Home Page" of the new Google's hub:
"Consider this your starting point to tap into Google’s suite of digital tools that can enhance newsgathering and exposure across television, radio, print and online.
Whether it’s refining your advanced search capabilities, improving audience engagement through Google+, or learning how to visualize data using Google Maps, this website is intended to guide you through all the resources Google offers to journalists."
Here are the sections of this new Google’s Suite:
1. Gather and Organize
- Advanced Search
- Google Trends and Analytics
- Google Consumer Surveys
- Google Drive
2. Publish
- Google News
- Google Images
- Webmaster Central
- Google Analytics
- Custom Search Engine
3. Engage
- Google+ and Hangouts
- YouTube
4. Develop
- Google Web Toolkit
- Google App Engine
- Android developers
- YouTube Partnerships
5. Visualize
- Google Maps Engine
- Google Maps API
- Google Crisis Map
- Google Earth
- Google Earth Engine Timelapse
- Google Fusion Tables
- Google Charts
6. Additional Resources
- Google Politics & Elections
- Transparency Report
- Google Crisis Response
Check out it: http://www.google.com/get/mediatools
Announced by The Next Web some hours ago with this article:
http://thenextweb.com/google/2013/10/16/google-guides-journalists-towards-digital-resources-google-media-tools-hub
iGoogle will be shutting down on November 1st, 2013.
Backstitch is a good replacement to iGoogle.
Backstitch is a web service that allows you to organize and display information from your favorite websites, services and from RSS feeds that you specify.
Backstitch also offer a browser bookmarklet that allows you to quickly add content to your startpage. You can create multiple pages according to your interests.
The mission from "about page" on Backstitch:
"Content is being constantly created online; from news stories to videos and tweets to status updates. With so much information, it is more difficult than ever to sift through all the noise and find only what's important to us. backstitch brings together all of your favorite websites and services into a beautifully organized experience for you to call your own personal web."
Here are some excerpts from past review article by TechCrunch:
There’s not really a “new” problem to solve. It’s exactly the same issue that personalized homepages always sought to address: information overload.
But unlike some previous attempts in this space (Netvibes immediately comes to mind), Backstitch users personalize the content, not the design of the website.
On Backstitch, users can add content from around the web including social services like Facebook, Twitter, Instagram, LinkedIn and even App.net. Plus they can add deal sites like Woot and Groupon, feeds from news sites and blogs, and more.
The service also uses something they’re calling “semantic labeling,” which converts the web content into consistent formats so articles, photos, status updates and products are all displayed using a similar interface.
This technique allows them to render the content using a standard user interface toolkit, and it allows for personalized filtering, as well as the ability to pipe info from one service to another..."
Free to use.
Try out it: http://backstit.ch
Review article by TechCrunch:
http://techcrunch.com/2012/09/18/still-missing-igoogle-try-backstitch-instead
|
Excerpt from article written by Dennis Shiao and published on Scoop.it Blog:
"Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before.
Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators.
Let’s consider seven habits:
1. Focus on Goals What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.
2. Have Empathy You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.
3. Be Careful, Cautious and Selective
Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.
4. Editorialize
Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.
5. Provide Attribution
Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.
6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten.
If you find content that is time sensitive, consider whether the “sharing window” has already passed.
7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."
Read full original article here:
http://blog.scoop.it/2014/02/13/7-qualities-of-highly-effective-content-curators/
Excerpt from article published by Heidi Cohen on her blog:
"Over 70% of marketers agree that content curation, a mix of original and third party information, is an important element of their content marketing strategy according to Trapit research.
Almost 60% of marketers believe that content curation is critical to remain competitive with their peers and close substitutes.
Keep your name and brand in front of prospects and customers by curating other people’s content, saving them time.
What’s hindering content curation?
Interestingly, 45% of marketers surveyed weren’t able to curate as much content as they believe they should.
Marketers cite 3 key factors that hinder their ability to curate content effectively. - 60% find it difficult to curate content that peers and competitors aren’t already highlighting.
- 57% find it difficult to find the right kind of content to curate.
- 53% find it challenging to curate content amidst content saturation.
10 Actionable content curation tips:
- Set up an effective content collection procedure.
- Use your favorite news reader and sign up for the key newsletters in your niche and related fields.
- Set up Google alerts for appropriate keywords.
- Monitor social media platforms for your category’s influencers and thought leaders as well as important hashtags.
- Pick the real information nuggets.
- Ask the question: “Is this worth my audience’s time?”
- Ensure that the information sources are reputable.
- Check the rights associated with the content.
- Decide where the information should be shared.
- Package curated content for easy consumption.
- Add your own commentary.
- Leverage the power of visuals.
- Make it mobile friendly..."
The article and each tip is analyzed with more information. Read full article:
http://heidicohen.com/content-curation-measure-peers-research/
Excerpt from article written and curated by Master Curator Robin Good and published on MasterNewMedia:
"Many such curation tools also appear to be very similar to one another, especially if evaluated exclusively from the type of news streams or visual collections that can be produced with them.
The most limiting factor of all, in making an effective selection when it comes to content curation tools is the lack of a proper evaluation framework, identifying the specific requirements and needs that need to be met by the content curation tool to be selected.
I am now publicly sharing this list of selection criteria, complemented by relevant questions to be asked when verifying the availability of these features to help both individuals, small organizations and companies evaluate better, and in a more systematic fashion, their ideal content curation toolset.
Here the features-list, organized into 21 groups. (*I have marked with HS those features relevant only to hosted content curation services.)
1. Import and Export functions
2. Content Organization
3. Clipping Abilities
4. Integrated Search
5. Content Monitoring - News Discovery
6. Filtering
7. Display formats
8. Arrangement
9. Navigation
10.Editing and Formatting
11.Ownership - HS
12.Collaboration - HS
13.Private Collections / Streams - HS
14.Intelligence - Memory
15.Crediting and Attribution
16.Preservation - Archiving
17.Distribution options
18.SEO - HS
19.Reach (for hosted curation platforms) - HS
20.Integrations - API - HS
21.Branding - White Label - Design Customization - HS..."
Each group is analyzed with more informations. Read full, useful and interesting article here:
http://www.masternewmedia.org/content-curation-tools-selection-criteria-to-evaluate/
(Hat Tip to Robin Good: http://www.scoop.it/u/RobinGood )
Excerpt from article written and curated by Robin Good and first published on MasterNewMedia:
"Content curation tools are in their infancy. Nonetheless you see so many of them around, there are more new curation tools coming your way soon, with lots of new features and options.
Enormous progress has been made since the early days of the first news curation tools to what is available today, but yet, I feel we have only barely scratched the surface.
To illustrate what I expect to see on this front, here is a panoramic tour of the traits, features, patterns and trends that I expect will characterize the future of digital content curation tools, organized into specific feature areas.
1) Display Formats of Curated Content Collections
The first area in which I expect to see lots of improvement and innovative ideas is the one of how a curated collection or stream can be displayed to the user.
This is one of the most underestimated and underutilized areas of improvement for content curation tools.
2) Slicing and Dicing
Some of the present-day content curation tools, including Scoop.it, Spundge and several others, do allow you to tag and filter content but none provides a direct facility to easily create sub-sets that gather together collection items with the same characteristics.
3) Micro - Macro
One other badly needed feature, that I hope will see its way in some of the leading content curation tools, is the ability to instantly switch from a bird’s eye view of a topic to the detailed view of a specific information item.
4) Recurate
Another area that offers great opportunities for innovation and for the introduction of new useful features is the one covering the ability to assess, managing inventories, organize and curate one’s own existing assets.
5) News Discovery
The main problem with news discovery arises from the fact that quality filters and algorithms capable of both fully understanding the topic of interest, not just by way of a keyword or a hashtag but by semantic inference, and capable of identifying the relevant sources among so many noise-making content marketers reposting other people stuff, are not easy to build.
The best way to uncover, identify and identify new quality sources and content items may be to employ a balanced mix of automated search filters augmented by human curators that can supervise, edit, refine and improve on what is gathered by the algos.
6) Ownership
The main benefit offered by content curation platforms that require you to curate and publish first via their systems (Scoop.it, Pinterest, etc.) is that they provide you with an existing broad audience readily interested in your content. For someone just starting out online, this can be a huge booster.
The con side of the equation is that your rights on what you have curated as well as the physical ownership of that content is not under your control anymore. And for those already having good visibility and reputation online, this may not be the most attractive proposition.
7) Credit and Attribution
For professional curators the need to properly and systematically credit and attribute the content and sources utilized is not a secondary matter. Discovery of new interesting content is at the heart of the curator job, and facilitating the exchange on meta-data that provides credit and hints as to who has been of help in discovering something will increasingly be a highly valued activity..."
Each point is analyzed with more information and external links. Read full, interesting and detailed article here:
http://www.masternewmedia.org/content-curation-tools-future-part1/
Excerpt from article by Robert Rose and published on Content Marketing Institute:
"Content curation is a means by which we either supplement or promote our brand’s point of view to our specific audiences within the context of how the “world” is talking about that particular topic. We see it as a spectrum of activities that evolve from one point to the next:
- Simple aggregation and collection of content (with or without a distinct point of view)
- Active curation and promotion of a point of view using that collection as a source
- Aggregation and curation of user-generated content and social conversation around reported events or news in order to build an engaged community
- Active real-time coverage of events and “newsroom” coverage of events around trending topics
If you want to use curation but are not sure how it could fit into your content marketing strategy, consider these four business benefits.
1. "Taming the firehose of content"
Many content marketers still struggle with “feeding the beast” of content and look to content aggregation tools to help them filter — and provide topical relevance to — content they may want to deploy for any of the approaches mentioned above.
2. Faster, more agile content marketing
Beyond social listening tools, content curation and aggregation tools (especially those that also pull in conversations) can help a brand be “in tune” with what’s happening in real time.
3. Adding points of view and distinct experiences
Many content curation tools approach the curation idea from this perspective — where the content marketer has not only the capability to aggregate the content in a “portal” type of interface, but also to organize and add new content, and package it all in a way that may create an entirely new type of experience.
4. Empowering and engaging target audiences
Jeff Ernst, Vice President of Marketing at Forrester Research, has been quoted as saying, “Consumers don’t buy your product or service, they buy your approach to solving their problem.” This is certainly a core tenet of content marketing, and the idea of giving audiences both the incentive and the power to aggregate around a branded approach to a particular topic is an attractive one.
Evaluating content curation solutions
The content curation space has extraordinary diversity in differentiating technology. While some are, quite literally, just using basic web searches to aggregate content based on themes, other solutions have incredibly sophisticated semantic and indexing technologies that could ultimately provide true differentiating value to the business — or an acquiring company.
We recommend developing a more thorough evaluation of the benefits a curation and conversation management process should achieve for your business.
Here are some questions you may want to ask:
- What sources can the tool curate content from? RSS feeds? Twitter? LinkedIn? Facebook?
- How can the tool help me filter the best info?
- Can it curate content that’s created in-house across different channels?
[...and many others]..."
Read full, original and interesting article here:
http://contentmarketinginstitute.com/2013/11/content-curation-solutions/
Excerpt from article on Search Engine Watch: "Pinterest is adding "related pins" to users' home feeds, in a bid to improve its discovery features and pin-based recommendations.The pinboard-style photo-sharing website realizes that it is currently difficult for some users to find pins that they like, so it hopes the new related pins will sort out the problem..."
Read full original article: http://searchenginewatch.com/article/2304514/Pinterest-Adds-Related-Pins-for-Better-Discovery
Excerpt from guest post by Michael Brito, author of "Your Brand: The Next Media Company", published on Brian Solis Blog:
"There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company.
1. There is a content and media surplus in the market place. There’s no shortage of advertising, marketing messages, mobile devices or social interruptions trying to command our attention, daily.
2. There is an attention deficit in the minds of consumers. Our brains are finite and we can only consume a small amount of content and then actually make some sense of it.
3. Consumers’ lives are dynamic and extremely unpredictable making extremely difficult for brands to reach them with a message.
4. All consumers are influential and aid their peers down the purchase funnel.
If you are a marketer, there is absolutely nothing stopping you from creating, aggregating, and curating content and then posting it in social media channels without having a content strategy.
You can hire consultants, agencies, and even third-party journalists and bloggers using platforms like Contently or eByline to create content and campaigns on your behalf.
Your brand must become a content organization.
This is much easier said than done, of course. Here are four, very easy considerations to get you started.
1. Why...
2. What...
3. How...
4. Where...
Read full original article here:
http://www.briansolis.com/2013/10/your-brand-the-next-media-company-become-a-content-organization
Excerpt from article by TechCrunch:
"VCs have long thrown events for portfolio startups to share knowledge, and learn from each other and from previous successful entrepreneurs.
But we’re starting to see a new trend: VC firms are starting to hold curated, topic-based events that include a broader swath of the entrepreneurial community, including non-portfolio companies and founders.
With the launch of its new content site Grove, Sequoia Capital announced its new event series “drinkups,” which features a discussion between a Sequoia partner and portfolio founder.
The events themselves are open to non-portfolio startups and founders, but like the Kleiner, Greylock and GV events, these drinkups are a curated, handpicked group of potential and current entrepreneurs.
In some cases, VCs are curating these open events around specific business sectors.
The Benefits:
So why are VCs ramping up events? Deal flow is an obvious benefit. The good VCs understand that they can no longer sit on Sand Hill Road, and wait for deals to come to them. Hosting well-curated events is a smart way to meet lots of potential investments at once.
But they key benefit to events isn’t building out a new portfolio, but strengthening the existing portfolio of companies (which, in turn, leads to better deal flow). Founders are constantly searching for information and therapy from their peers, and a nicely designed event can be an efficient way to quench both needs at scale. Rather than relying on a VC partner to cross-pollinate the portfolio (“oh, you should totally meet the team at…”), a good event gets the right people in a room, with the right context, and lets the dots connect themselves.
All of the events mentioned above have a common thread — they are all curated. These events aren’t open to anyone, and it’s unlikely that the firms will make these events free for all. The theory is that the value of an event is inversely proportional to the size of the audience.
The key to making good wine is selecting the right grapes. The quality of these events will ultimately be judged by the people that attend..."
Read full, original article here:
http://techcrunch.com/2013/10/20/vcs-try-a-new-method-curated-events/
|
![Content Curation: What Marketers Think And 10 Actionable Tips [Research] | Social Media Content Curation | Scoop.it](https://img.scoop.it/rbzZYOcFPOLo1ejMZ0sg6zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Wepware is a new web app which allows you to capture any web page or portion of it and organize it into Pinterest-like boards which can be easily published and shared on social media channels.
Unique strengths include the ability to capture dynamic information boxes (flight schedule, sport scores, etc.) that will continue to be updated even when they are inside your curated collections. In addition, such live dynamic info snippets can be easily pasted on any web page you want and kept there as a live reference.
My comment: Powerful dynamic capture feature allows the creation of unique dynamic dashboards that collect and organize information from various sources in real-time.
Available as a Chrome browser extension.
Free to use.
Try it out now: http://www.wepware.com/
More info: http://www.wepware.com/web/landing
I can see where this could be very useful to a business owner wanting to aggregate content for his/her customers.
Great for #ContentCuration #WebConsultants