To Battle Yelp, Google Buys Appetas, A Website Builder For Restaurants | Social Media and its influence | Scoop.it
From techcrunch.com - May 7, 2014 1:46 PM

Google today made one more acquisition that points to its interest in building up its relationship with local businesses, and particularly in the restaurant vertical to compete better against the likes of Yelp.


It’s buying Appetas, a site where restaurants can build websites for themselves, integrating services like GrubHub and OpenTable to add extra features like delivery services and reservations. Google says it will shut down the service.


Learn more:


- http://www.scoop.it/t/social-media-and-its-influence/?tag=acquisitions