Social Media and its influence

Company looks to defend fragile business model with startup's

Google has bought out London-based fraud prevention startup Spider.io in an effort to protect its advertising business model from ad-clicking malware spread by botnets.

The news was revealed a blog post detailing Google's efforts to prevent fraudulent ad clicks, a key threat to the web advertising industry.

Spider.io has been trading for three years and listed seven staff on its website prior to Google's buyout.