Public Relations & Social Marketing Insight

Web Design Basics
Love these five web design basics:

* Learn TYPE Design.
* Pick Great Fonts That Fit Your TONE.
* Pick 3 Color Palette & STICK TO IT.
* Photos = RIGHT SIZE.
* When In Doubt, Give It SPACE.

This last tip is our favorite. Nothing we hate more than claustrophobic web design. Problem is claustrophobia is easy to create. We all WANT to do so much.

When I was an Ecommerce Director we studied our links carefully. We found that 5% of our links received 90% of the clicks. That equation turned out to be a fractal. No matter how small we cut it, no matter how we shifted the design, a small % of the links dominated.

This means MOST of what WE, as designers, think is important isn't. We learned to be Google - Vicious about what we added. Adding meant something had to COME OFF the design. This strange User Interface math means you have more ROOM than you realize.

Find what matters and LINK IT. Design what matters and eliminate the flotsam and jetsam so you have SPACE around what matters since it is that SPACE that signals IMPORTANCE to your visitors.  .

Via Martin (Marty) Smith