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Video marketing is now easy. Technology has made animation and other video very fast. Find out how the use of video in your marketing gives you and edge. Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:
Great proof of why video marketing is critical.. 
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In 2017, content will continue to be one of the most important marketing tactics for ecommerce businesses. Look for content marketers to produce a greater number of videos, focus on mobile media consumption, spend more money promoting content, produce more shows rather than standalone posts, and use technology to an advantage.
Jeff Domansky's insight:
Five e-commerce trends for content marketing to keep an eye on in 2017.
Hale1@me.com's curator insight,
December 10, 2016 5:18 PM
Five e-commerce trends for content marketing to keep an eye on in 2017.
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Vine will not be an infinite loop.
Jeff Domansky's insight:
That's a very surprising move by Twitter – to close down Vine after attracting 200 million users. The problem is, at six seconds, Vines were never long enough and too limited in scope to tell a real story. Twitter is likely to undergo big changes, very quickly in order to survive. The layoffs and live streaming of NFL football are first steps in a new path to the future.
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Do you want to add video to your social media marketing?
Jeff Domansky's insight:
Here's a great guide to using video in social marketing.
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Here on Search Engine People you can read articles from some the most knowledgable video and search engine marketers in the world. There are real insights which can actually help you get more views, subscribers, and better search rankings.
Jeff Domansky's insight:
These are very surprising lessons.
The Surface's curator insight,
May 14, 2016 3:27 PM
As an artist i like to learn as much as I can about youtube. We all would like to get millions of views, these tips can be very useful. Knowledge is power!
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Is video part of your social media marketing mix?
Jeff Domansky's insight:
Smart video marketing tips.
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By 2018, it is predicted that 79% of the web will be video. I’m sure you have noticed the dramatic changes to content, social media, and the web in general. How can marketers stay ahead of the game? I rounded up 15 rockstar marketers to answer the following question:
Jeff Domansky's insight:
John Stokman of Ilos Videos shares video marketing tips from 15 social marketing experts. Recommended reading. 9/10
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Instead of tapping photos of shoe styles on retail mobile apps, imagine being able to pinch, swipe and tap to view the product in a 360-degree, interactive environment. Such experiences could soon be the norm on mobile, thanks to new technology enabling 360-degree immersive experiences.
Jeff Domansky's insight:
360° video content is just around the corner and think what it could mean it to marketing?
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Online retail video views are growing at a rapid pace and influencing shopper behavior, a new study finds. However, it’s specific video content, not just mere brand exposure, that’s largely dictating shopping behavior.
Jeff Domansky's insight:
Get the picture? Video is a powerful sales conversion tool and strategy.
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The social app Vine has created a whole universe of video stars whose antics have attracted millions of followers and made them "Vine famous." But social seems to be only the beginning. Take Nash Grier, with 9.3 million followers, who is spinning his Web notoriety into endorsements for brands like Virgin Mobile and even a film career. King Bach (aka Andrew Bachelor), with 8.2 million followers, is getting into the TV business and working with brands like Samsung. Check out their stories here.
Jeff Domansky's insight:
Cash, as in cashing in, is driving the six seconds of fame and fortune of these new Internet superstars. Don't know about you but they're already tired to me. The Vine "form" is limiting, you can't tell much of a story and one is very often similar to the next. I predict early adopters, then wearout, followed by "remember Vine?"
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So why has 2014 become a make-or-break period for content marketing?Content is your first, second and third sales call. For today’s consumer, a purchase journey no longer automatically begins in a physical store, or with a direct conversation with a brand representative. Our lives may be getting busier, but we’re consuming more content than ever before, and it’s transformed us into self-directed buyers making purchase decisions informed by our own extensive online research. As such, content is now every brand’s first call (and often their second and third)and naturally it is under greater pressure to drive impact. Enter video, an unmatched medium for both educating and storytelling, and one which is proving to play a highly valuable role in the content marketing mix, thanks to its suitability for social sharing and ability to win consumer attention (and, ultimately, to deliver solid ROI)...
Jeff Domansky's insight:
Econsultancy shares several valuable content marketing ideas and shows how video is the game changer in the future.
Brian Francis's curator insight,
March 23, 2014 9:03 AM
video is so readily digestible by most people, which is why it is so popular where training or education is involved...
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Video is quickly becoming one of the most popular content marketing tactics around, ranking as one of the top 10 most-used tools by B2B marketers, according to a new study by the Content Marketing Institute and MarketingProfs.The report, which is entitled “B2B Content Marketing: 2014 Benchmarks, Budgets and Trends”, surveyed over 1,200 B2B marketers to better understand how content marketing is being utilized, and the results show that video is a force to be reckoned with.
Jeff Domansky's insight:
Video marketing is making a big impact with consumers and business.
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...In the ad coffee shop customers witness a Carrie-style freak out (spoiler: it’s an ad for Carrie) in which a young actress “moves” books, chairs and a stuntman with her mind. Since being published Monday, it has racked up 19 million views. The ad is the latest in a long line of marketing stunt videos. Popular recent hits include Pepsi getting NASCAR's Jeff Gordon to torment a car salesman and an unsuspecting beer drinker undergoing a terrible job interview that turns out to be a Heineken-crafted prank. In Canada, VMG Cinematic helped make a stunt-style video of a seemingly supernatural catch by pro baseball player Evan Longoria that turned out to be – surprise – an ad for Gillette.The reason each spread so successfully on social media is the element of surprise. Something unexpected or unbelievable happened, delightfully surprising the viewer before the reveal came that the video is an ad....
Jeff Domansky's insight:
Learn the secrets of viral video marketing.
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Do you want to market your business with video?
Jeff Domansky's insight:
Some people are simply camera-shy and this Social Media Examiner post will help you create videos without appearing on camera.
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Toronto's Spin Master has done it again. The toy company that brought kids to a fervour over Zoomer robotic pets has created the hottest toy of 2016: Hatchimals. But they're already sold out everywhere, leaving parents in a panic.
Jeff Domansky's insight:
Coolest 2016 toy is already sold out. Watch the parent panic begin.
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Many people see YouTube stars as the real rock stars of today, but only a select few of them have figured out how to get paid like a guitar god.
Jeff Domansky's insight:
YouTube marketing? Yes, you can
Charlie Dare's curator insight,
August 15, 2016 2:01 AM
Youtube scholl for rock and almost famous video creators ~
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Do you want to bring more pop to your social media marketing?
Jeff Domansky's insight:
Here are six very useful video tools to enhance your content and social marketing.
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One of the most effective types of visual content is branded video that’s both engaging and informative. If you’re eager for your audience to tap those Play and Share buttons, then you’re not alone. Video content is all the rage these days and the proof is in the data:
Video is undeniably important for businesses of all varieties, but that also makes it a competitive content marketing tactic. In order to stand out in the crowd, brands have to deliver their video content in original and engaging ways. Keep reading for five examples of how marketers can incorporate video into their content strategy creatively and earn those coveted shares....
Jeff Domansky's insight:
Here's why video is so important to your marketing strategies.
Appolon Noel's curator insight,
May 4, 2016 10:40 AM
Curating and sharing these as tools are efficient in marketing your brand
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Ask just about any stranger on the street who Felix Kjellberg is and you’ll likely get a blank stare. Identify him as PewDiePie, his name on YouTube—where he’s got almost 40 million subscribers—and you’ll get a few more positive responses. The 25-year-old Swede is the top-earning YouTube star on the planet, pulling in $12 million pretax over the past year, all for providing expletive-heavy commentary as he plays videogames. Thanks to the millions of fans who make up his “bro army,” advertisers are willing to pay a pretty penny to have their products featured in his videos. In our first-ever ranking of the top-paid YouTube stars, we have uncovered the 10 channels that have managed to earn the most from their Internet aspirations. The minimum to make the list? $2.5 million in pretax earnings in the year ending June 1, 2015....
Jeff Domansky's insight:
Check out these YouTube superstars and their superstar earnings.
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There is a cartoon from Tom Fishburne of Marketoonist where a young child says to her father at bedtime: “Daddy, instead of a story, can you read me some branded content?” Even though the cartoon was penned in 2013, the message still resonates. Anyone reading this will know content marketing can be a jewel in a campaign’s crown, but if it’s too obviously ‘branded content’, consumers will spot it a mile off and tune out much like they do with regular advertising.
Jeff Domansky's insight:
Thoughtful post and tips to help you maximize the impact of your video marketing.
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Public service advertising doesn't often go viral (indeed, PSAs rarely appear on Google and Adweek's monthly leaderboard of the most-watched ads on YouTube). But the Ad Council knocked it out of the park last month—notching almost 50 million views (it has since topped that) for the R/GA-produced "Love Has No Labels" spot.
Jeff Domansky's insight:
Great selection of recent advertising available for viewing on YouTube.
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In 2014, we saw a rise in trackvertising, native video ads went mainstream and viewability was on the tip of everyone’s tongue. So what curveballs will be thrown at marketers this year? Here are five predictions you can expect to see in 2015.
Jeff Domansky's insight:
Devra Prywes looks at the future of video marketing in 2015.
Dean Ryan G. Martin's curator insight,
January 27, 2015 11:59 PM
Videos will remain as one of the effective contents in 2015.
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...Jarre gets paid to do all this, something that would, naturally, be a dream job for any kid with a smartphone. MTV enlisted him for its marquee event to share these videos on his Vine account, which boasts an impressive 7.2 million followers. The going rate for one of his Vines is $25,000. He pulls down $35,000 for sending a single Snapchat message. Jarre has helped to transform the six-second looping video into an art form and a marketing vehicle. It all may look really easy, but it isn’t. Jarre has to measure every second, carefully inspect each frame, shoot and often reshoot what appear to be spontaneous moments. Six seconds can take as much as six hours of work. The result is Jarre’s unique blend of comedy, pranks and absurd vignettes—all in his distinctive French accent....
Jeff Domansky's insight:
Star of Vine, Snapchat and Instagram Jerome Jarre pockets big bucks for his social media reach and influence.
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For video to be truly social we need to think about the technology in a new way. ...Video is exploding on the web today. Wider bandwidths, faster processors and increased storage capacity have opened the door for video to enter into the social web. So it becomes logical to ask, as Will Overstreet does in a recent post, “how do we make video more social?’ But if we are to ever achieve a truly social web video practice, technology designers will have to deal with the deeper contradiction in meanings between “social web” and “video.” In his post, Will points out that video interactivity falls way behind in comparison to standard social media practices. He asks how we can make video live up to the same expectations and thus make the user experience more seamless. These are valid questions. I want to crack open the problem by using an analogy: video is “liquid” and social media is “solid.”.…
Jeff Domansky's insight:
Why video must be in your future content marketing tool box
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Why don't more businesses use pictures or videos to explain their products when they can make things so much easier to understand? I recently purchased a great coffee maker, the Nespresso. Sometimes when you get a product like this, you pull it out of the box and consider skipping the instructions all together given how long it might take to read the four point type, right? But wow, what a pleasant surprise, the Nespresso manual was...you guessed it...made up of pictures! It took no time for us to be sipping some fine espresso out of our new green machine. They've also got a great section right on their website called, "You have just bought a Nespresso machine", with content dedicated to the first use of your machine, troubleshooting, and how to register for the Nespresso club. It's super visual as well....
Jeff Domansky's insight:
Funny thing is, we know video marketing works. And we've got the pictures to prove it.
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I would agree with the fact that "Video Marketing" is a great way to go. Especially with music because there are so many advantages to doing so, people gravitate more to visual things oppose to just listening to an audio. Imagery is more appealing especially with all the new affects and advanced this you can do to enhance a viewers experience. These are some great reasons why "Video Marketing" is the next best thing when creating a Marketing Strategy. Take a look and decide for yourself.
We love the messaging on this image. Hmmm. Something to consider!