“Stop wasting time trying to find the perfect cause-brand fit. Just do it," Ben & Jerry's CEO Matthew McCarthy said at the 3BL Forum last week. Learn more about this insight and more, from McCarthy and other leaders in purpose.

Salesforce reinforces sustainability commitments at UNGA and Climate Week NYC
with stakeholder engagement, STEM investments, and a new carbon accounting
product.

Modern marketing teams are swimming in pools of untapped voice data, and yet businesses are only scratching the surface of what the technology has to offer.

Libra has today brought its global #bloodnormal campaign to the Australian market, challenging old conventions of advertising with red period blood.

I just returned from a week looking at the best advertising in the world at the Cannes Lions International Festivals of Creativity. Unfortunately fo

The Innovation Excellence community is home to articles, webinars, videos, training and education - powering growth in the innovation management profession.

CANNES, FRANCE—GlaxoSmithKline and its agency McCann Health broke the dry spell for pharma winners at Lions Health, picking up the first Grand Prix since 2016. The winning entry? A smartphone app that measures lung capacity, released in China.

Can robots make art? The creative world is thought to be safe from AI, but will there come a day when computers sing songs? Not any time soon, at least.

2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development.

The work to clean up our plastic mess continues with new initiatives from more major brands.

​Ethical consumer apps help shoppers make informed decisions about which brands to support​​














Marketers have known that consum

Revisiting the blunders of Victoria’s Secret, Starbucks and more.

Consumers want to connect with brands that bring them joy, but changes in how they interact with social media, purpose brands and tech are on the horizon.

Not into influencer marketing? Employee-led storytelling is an effective (and authentic) way for you to tell your brand's story.

We’re much happier than you might realize—here’s what marketers can do to help spread the love.

Researcher Rebekah Yock is seeing a new type of pester power which presents a huge opportunity for brands – far from the form we've known before.

As fires continue to ravage parts of the Amazon, the apparel giant says no more leather from Brazil until “we have the confidence and assurance that the materials used in our products do not contribute to environmental harm in the country.”

Avon saw a problem: 80% of the compliments directed at girls were based on how they look, while boys were praised for what they do. Here's what Avon did.

To compete in a world where the customer is the marketer, focus on being the most human company in your niche. This case study shows you how. To compete in a world where the customer is the marketer, focus on being the most human company in your niche. This case study shows you how.

Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market.

Spend an hour at any marketing conference and you’ll to hear the word ‘authenticity’ used multiple times – but does it mean the same as truth?

Five global brands sign joint 42.5-MW energy deal, creating a new blueprint for renewable energy aggregation

Did you hit all your goals this year? Here's how to identify why you're falling short, and how to boost your content marketing effectiveness in 2019.