Good Marketing

Marketing leadership has failed to instill pride in the discipline, as a LinkedIn post by Unilever's European president proves, leading to constant attempts to use purpose to apologise for or redefine it unnecessarily.

Better content marketing personalization at a large scale requires collaborating with your audience to transform insight into action.

Neuromarketing is changing marketing. Find out how it's affecting qualitative research and website design with ten articles from the last two years.

How sustainable is your strategy?

Spotify's handing the "play button" off to listeners by giving customers personalized control over their advertising experience.

Marketers gaze in envy at brands like Apple. The firm that began with the Mac built some of the first home computers [doh, thanks, alert reader!] has turned their customers into legions of fanatical evangelists. But, without a Steve Jobs at the helm, or with fewer resources than Apple, is building that kind of loyalty [...]

September 25, 2018 - As it reports earnings today, Nike’s gamble on its controversial ad appears to be paying off. How social issues are driving business decisions for leaders.

Head of design Anna Charity worked to wring “all the mysticism and cliched imagery” from meditation–and instead position it as a tool for solving everyday problems.

Social media is a big world that marketers can tap into to increase their outreach. Today, many social media marketers take human psychology into consideration when they promote a brand on social media. In technical…

The field of neuromarketing may be new terrain for many marketers, but columnist Jeremy Smith helps you understand the principles behind it and how they can impact your conversion rate.

Dove Men+Care is redefining strength and what it means to be a good dad through its paternity leave marketing campaign.

Traditional media publishers usually have robust systems to fact-check content. Content marketers? Not so much. It's time for that to change.

The essential marketing career skills of today may be obsolete tomorrow. Excelling in any marketing role requires an interdisciplinary approach.

Content marketing at scale brings with it a whole new set of pain points. What should content-focused leaders do to set their teams up for success?

According to neuroscientist Haydn Northover, just asking has never been sufficient in developing holistic advertising predictions.

Even though video seems more immersive, research comparing audio vs. video found that audio had greater emotional impact

Social media offers a unique chance for brands to showcase an authentic voice through daring content, creative visuals, and customer interactions.

Kaepernick's role in Nike's latest "Just Do It" ad demonstrates that a controversial brand story may be worth telling if you understand your core audience.

Nike's contentious new campaign features Colin Kaepernick and a profound tagline: “Believe in something. Even if it means sacrificing everything.” As swooshes burn, #boycottnike takes over social feeds, memes proliferate, and thought pieces ignite conversation, one might wonder: Why, Nike, why? The “why” is because people reward brands for standing up for something that matters. In fact, sales rose 31% after the first creative debuted — before the commercial even aired.

Learn everything there is to know about the use of color in design, from color theory to color meanings, and everything in between.