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While nostalgia marketing isn’t new, it is particularly relevant today at a time when people feel increasingly lonely on one hand and distrust brands and 
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What is agile marketing, how does it differ from traditional marketing, and how can it help you grow your business? Our guide has you covered.
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Are you bouncing from one topic to the next on your blog, trying to find one you enjoy writing about? Maybe you just need to find your niche. Here's how.
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Persona marketing is using a person’s browsing habits, buying apps, app usage and other indicators to identify key demographic indicators and deliver messaging for your brand. Sound scary? Only if…
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Map out your marketing career based on your core strength, whether running the business, marketing execution, strategic thinking or people leadership.
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An efficient marketing plan defines all the tools and strategies we use to attain revenue related goals. Read here to see the essential elements of any plan Via janlgordon
janlgordon's curator insight,
April 20, 2017 5:28 PM
I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.
It's important for your business to have an effective marketing plan in addition to your business plan.
Marketing Success Strategies
In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.
Hamiya explains the right steps to take in order to build a successful business marketing plan.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/dzoN30b21KK
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today 
Jeff Domansky's curator insight,
April 24, 2017 7:17 AM
Good blueprint for building an effective marketing plan from Curatti.
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The 25 most read thought pieces of 2016 on Branding Strategy Insider. From iconic brand strategy to dramatic shifts in how brands are built and the disruptive marketing trends responsible.
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Storytelling is more than just our most fundamental communication method - it also has several psychological superpowers when it comes to your marketing.
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It’s no secret having a niche is important in business these days, but it can be hard to identify the niche that will work best for you. Let’s take a look at a few characteristics that go into ma…
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There are many different types of products that you can sell in your store. While there have been people that have made a success with a very general product niche such as ‘sporting goods’ the ma…
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In a past blog of mine, Growing your Company thru SOAR, I discussed the uses of SWOT (Strength-Weaknesses-Opportunities-Threats) outside the regular marketing realm and added some other areas as throughout the organization and also in Key Account Management.
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We’ve been drawing on Byron Sharp’s work at the Ehrenberg-Bass Institute to help explain how brands can grow to become market leaders. Let's break down the dif…
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Leadmi's comment,
December 31, 2019 6:51 AM
Great Article! You may also want to add https://leadmi.io/ to the list.
Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 
Robert Moore's curator insight,
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![How to Create an Integrated Marketing Campaign [Template] | Personal Branding & Leadership Coaching | Scoop.it](https://img.scoop.it/4NXXYQwdEQVon3PM3mdahzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Executing a successful, multi-channel campaign is made easier with the help of campaign management tools and an integrated marketing template.
Via Brian Yanish - MarketingHits.com
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What do fame and marketing have in common? Everything. Lady Gaga has mastered fame. As a marketer looking for inspiration and lessons of marketing greatness, look no further than Gaga. With nearly 10 million Twitter followers and 33.7 million Facebook fans , Gaga's fame has become legendary. So how did a girl from New York City engineer fame in a way few have ever done?
Via Brian Yanish - MarketingHits.com
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What content types can you integrate to your marketing mix? Check out the infographic above to identify which content you should employ in your content marketing strategies. If you also need…
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![10 Marketing Hacks You Can Steal from Apple [infographic] | Personal Branding & Leadership Coaching | Scoop.it](https://img.scoop.it/YB1SXcbma3Aj227CVLXItTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Look, usually these types of posts are complete hype and BS, but this one has a Infographic with real hacks that actually will make a difference. Before we j
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LinkedIn can count on a smaller user base compared to Facebook and Twitter, but the numbers are still relevant for bloggers and social media managers, especially if the niche or industry is B2B. Acco…
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Find out how to develop the "It" factor you need to be a brand people follow.
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A marketing plan is not anything more than a hypothesis. It is the ability to learn from them and build on each conversation is what makes a plan plausible. Most marketing funnels concentrate on building linear step by step plans.
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Sometimes the biggest obstacle to developing an online marketing strategy is simply not knowing how to get started. But if you understand your buyers and know …
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Building brands in the mad men era was a relatively straight forward endeavor... A brand needed to effectively communicate its value to the consumer, plainly stating its functional benefits and for the more enduring brands—connecting with consumers at the emotional level typically through a story told via television led advertising campaigns.
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A lot of us will procrastinate writing a marketing plan and for good reason. Planning is painful. If done correctly, it forces us to face current reality. Adding insult to injury, it forces us to face future reality. It is simply a disheartening process for most.
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Are you struggling to figure out a way to differentiate your business from dozens of those wanna-bes that are creeping up on you? Was your business cruising along for years and then you realized that…
2DiFore Marketing Solutions's curator insight,
December 1, 2015 1:20 PM
Great Tuesday Tip to make your business the best it can be in 2016! 8 Great tips that are easy to implement, give it a try! |
