Imagine if you could create a brand for yourself. Think yourself as a product placed alongside your competitors in a showroom. Customers check you along with your competitors.
Tell me, what is the most determinant decision making factor in here? Obviously, it’s the quality of both the products. But, let’s say, both you as well as your competitors have equal quality.
Now what is the factor that control customers’ mind? Yes, it’s the presentation. It is the packaging that will make customers attract buy you over your competitors.
This is what we call personal branding.