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If your business is on the path to success, it most likely is being managed in accordance with the strong vision of the founder, or a vision collectively agreed to by the management team.
The extent to which a business that actually has a vision for the future, will manage to achieve the articulated vision, depends on many factors ,not the least being communicating the vision in a way that sticks in the mind of all required to work towards its achievement.
This excellent article, discusses a study that identified the best ways to communicate the vision of the business to stakeholders, and suggests five qualities which need to be displayed in communicating the vision.
Via Daniel Watson, Brian Yanish - MarketingHits.com
Making a vision easily understood is critical. Drop the buzzwords and corporate speak. Use terms that are easily understood, unambiguous, and as simple as possible.