Online tips & social media nieuws
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Online tips & social media nieuws
Media, content, social media, marketing en communicatie zijn online continue in beweging. Voor bedrijven en zelfstandig professionals verzamelen we hier nieuws, tips & tricks en inspirerende inzichten.
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5 Super-Easy Tools to Create Picture Quotes for Blogs

5 Super-Easy Tools to Create Picture Quotes for Blogs | Online tips & social media nieuws | Scoop.it
For the people to read your quotes or important facts, it's essential for you to present them in the unique possible way. The information that's delivered to your readers via visual medium is read more. In fact,
Bart van Maanen's insight:

Ook als je niet over Photoshop beschikt, kun je mooie afbeeldingen met titels of quotes maken voor blogs en social media. Laat zien dat je ook visueel aandacht geeft aan je publicaties. Dat wordt gewaardeerd.

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5 Ways Your Nonprofit Can Rock Social Content Marketing

5 Ways Your Nonprofit Can Rock Social Content Marketing | Online tips & social media nieuws | Scoop.it
Do you have strategic social content marketing plan to help you optimize your content for social channels to achieve your desired outcomes? Find out how

Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Ook voor non-profit organisaties is het van belang om met een content marketing plan te werken. Een plan dat ook bekend is en draagvlak heeft onder de medewerkers, die toch de eerste ambassadeurs van de club zouden moeten zijn.

Lisa Owen's curator insight, August 4, 2015 10:43 AM

Social Media can be a great asset for non-profits. A low cost, low barrier to entry platform to promote and grow the awareness of your organization.

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9 gratis tools om je social media activiteiten te analyseren [ENG.]

9 gratis tools om je social media activiteiten te analyseren [ENG.] | Online tips & social media nieuws | Scoop.it

Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.

These 9 free social media analytics tools are some of the best out there.




Via Kamal Bennani
Bart van Maanen's insight:

Met dit online gereedschap krijg je een beter beeld over wat er gebeurt met je social media berichten en die van anderen. Daardoor kun je uitvinden wat voor jou goed werkt en hoe je je posts kunt verbeteren.

Christhild HORRENBERGER's curator insight, February 24, 2015 12:53 PM

Les 9 meilleurs outils d'analyse de l'impact sur les Réseaux Sociaux - GRATUITS... A DECOUVRIR !

Marco Favero's curator insight, February 24, 2015 4:17 PM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, February 25, 2015 3:06 AM

9 of the Best Free Social Media Analytics Tools

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How To Combine Content Marketing, SEO and Social Media

How To Combine Content Marketing, SEO and Social Media | Online tips & social media nieuws | Scoop.it
Should you spend your hard earned money on SEO, content marketing or social media marketing then? And what does all this mean anyway? You may have seen headlines such as: SEO is dead… Content Marke…

Via Stefano Principato
Bart van Maanen's insight:

Hoe kun je #contentmarketing, seo en social media goed combineren? [Eng] Met goede tips als: zorg eerst voor de kwaliteit van je verhaal en denk ook aan de zoekmachines van sociale netwerken.

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12 manieren om meer afbeeldingen te gebruiken in je social media berichten

12 manieren om meer afbeeldingen te gebruiken in je social media berichten | Online tips & social media nieuws | Scoop.it
If there is one thing you should try to do to increase the impact of your social media, it’s adding visual marketing to your posts. At the simplest level, that means that every post should contain a graphic or video. While that sounds like a lot of work, it can have a huge payoff -- this tactic has helped us double the impact of our posts. 


For most marketers just getting started with visual content creation, putting visuals in every single post feels near impossible. That's where this post comes in -- the purpose of this article is to explain the best (and often easiest) tips for adding visuals to your social media posts.  


Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Laat berichten op social media eruit springen door afbeeldingen te gebruiken. Dit artikel laat zien welke wegen je kunt bewandelen. Tips van @GuyKawasaki van @Canva

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8 Free, But Effective Inbound Marketing Tools

8 Free, But Effective Inbound Marketing Tools | Online tips & social media nieuws | Scoop.it

Inbound marketing focuses on creating content that appeals to your company’s target customers, thus pulling your potential customers to you.Relevant content ranges from answers to questions or challenges customers has through the range of the entire sales funnel.

 

The content can be form of blog posts, white papers, infographics, videos and more, which are then distributed through channels such as the company blog, newsletter or social media accounts.

 

With inbound leads costing 61% less to generate than outbound leads, inbound marketing is especially suitable for startups, small and medium businesses with tighter budgets.

 

If you’re looking to get started with inbound marketing, here are 8 free tools to get your started. We use many of these tools ourselves and with our own clients, so we know first-hand that they’re effective despite being free....


Via Jeff Domansky
Jeff Domansky's curator insight, November 13, 2014 2:18 AM

Useful tips for better inbound marketing results by using a selection of free tools.

Paul Mendelsohn's curator insight, November 13, 2014 3:46 PM

Looking for budget friendly ways to keep your members and key stakeholders informed and involved? Then check out this article on some great free, that's right FREE,  web-based marketing tools that easily allow you to manage and promote social media content. Please note, there are multiple misspellings in the article, but the content is still great!

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Visualistan: The Small Business Content Marketing Toolbox #infographic

Visualistan: The Small Business Content Marketing Toolbox #infographic | Online tips & social media nieuws | Scoop.it
Online content has become a mainstay of today's small business marketing strategy. Are you equipped with the tools you need for the job? Here are five essential content types that no content marketer should be without.

Via Stefano Principato
Marco Favero's curator insight, September 22, 2014 6:09 PM

aggiungi la tua intuizione ...

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Boost SEO Rank Using Social Signals

Boost SEO Rank Using Social Signals | Online tips & social media nieuws | Scoop.it

Social signals are influencing SEO Rank. 7 out of top 8 SEO Ranking factors today are social in nature. Marketers using back-links and keyword optimization to drive SEO are still not aware of the full potential of social for their SEO needs.

 

To help marketers unlock this latent power of social, ShopSocially and Americaneagle.com conducted a webinar to showcase proven strategies to boost SEO Rank using social signals. Below is the recording of the webinar and the presentation used....


Via Jeff Domansky
LawRank's curator insight, July 18, 2014 11:53 AM

Great info.  Thanks for posting.

Siva Net's curator insight, July 18, 2014 1:27 PM

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StrutturaFine | pl's curator insight, July 19, 2014 6:11 PM

Anche se Google afferma di non considerare i Social come fattori diretti di ranking, ci sono effetti indiretti rilevanti

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Het einde van Edgerank: 5 tips voor optimaal organisch bereik op Facebook - Frankwatching

Het einde van Edgerank: 5 tips voor optimaal organisch bereik op Facebook - Frankwatching | Online tips & social media nieuws | Scoop.it
Facebook EdgeRank is niet meer wat het was. Tegenwoordig wegen er volgens Facebook wel 100.000 factoren mee. 5 tips om hier op in spelen.
Bart van Maanen's insight:

Steeds meer duwt Facebook zakelijke gebruikers toe naar het inzetten van advertenties (en betaalde, gesponsorde berichten).  Voor je daar mee begint, kun je nog steeds kijken hoe je het organische bereik van je pagina kan verbeteren. 

Goed stuk over het ingewikkelde Edgerank.

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Post Smarter: The Best Times to Use Social Platforms (Infographic)

Post Smarter: The Best Times to Use Social Platforms (Infographic) | Online tips & social media nieuws | Scoop.it
Having the right content is great, but knowing the time of day when people are most receptive to posts is invaluable.

Via Brian Yanish - MarketingHits.com
Sybille Pierru's curator insight, April 2, 2014 4:09 AM

Infographie : en coup d'oeil, repérez le meilleur moment pour publier votre contenu en fonction du réseau social pour maximiser leur visibilité.

LECHAPPE's curator insight, April 3, 2014 3:26 PM

right contents + the good time of day = secret of success

Lee Werrell's curator insight, April 4, 2014 4:48 AM

Timing is everything in Social Media. If you want to get better results build your strategy around this. If you are in a financial services business, and need assistance in a social media strategy, contact lee@letstalksocialmedia.co

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Why Google+ Will Demand Our Attention in 2014

Why Google+ Will Demand Our Attention in 2014 | Online tips & social media nieuws | Scoop.it
Now that brands can email their followers on Google+, something that Facebook doesn't allow them to, it opens up a whole new avenue for marketers to explore. Google was probably feeling the burden of losing out to other social media platforms, and decided to re-work its strategy for 2014. The following updates make me feel confident that Google+ is here to stay in the years to come.

Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Google+ zal ook in 2014 aan belang en gebruikers winnen. Zie ook mijn blog: http://www.beeldbedrijf.nl/google-plus-vernieuwt-en-verbetert/

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Why Brands Must Embrace Visual Social Media in 2013 [infographics]

Why Brands Must Embrace Visual Social Media in 2013 [infographics] | Online tips & social media nieuws | Scoop.it

Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.


Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.


Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...


Via Lauren Moss
Bart van Maanen's insight:

Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.


Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. 


Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info

Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

They say a picture is worth a thousand words....

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A 7-Point Plan for More Shareable Content - Copyblogger

A 7-Point Plan for More Shareable Content - Copyblogger | Online tips & social media nieuws | Scoop.it
Sonia Simone outlines a straightforward plan to format and present your content so that lots more people want to share it.
Bart van Maanen's insight:

Duidelijke tips die je in je achterhoofd moet hebben zitten als je eigen werk of dat van je bedrijf wil promoten via sociale media. Nummer #1 is inderdaad de belangrijkste: zorg dat het relevant en interessant is, #2 zorg voor een goede titel en #3 laat het er goed uitzien met een foto of afbeelding. #socialcards

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Elements of an Effective Social Media Business Plan

Elements of an Effective Social Media Business Plan | Online tips & social media nieuws | Scoop.it
Want to know where and how to spend your time online? Here's your plan! 11 essential elements of an effective social media business plan.

Via Stefano Principato
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Do Social Signals Impact Search Engine Rankings?

Do Social Signals Impact Search Engine Rankings? | Online tips & social media nieuws | Scoop.it
This is one side of Social Media that isn’t talked about much … how your social media accounts impact your search engine rankings.

You may be getting little to no leads via your social networks but doesn’t mean they’re not vitally important to your website and business. Google and Bing use data from social media networks to help determine your website page rank. (Here we’re talking about Google Page Rank, not necessarily where your website is listed in a search engine.)

If you want to really impact your search engine ranking use Google+. Back in the day, when G+ first came out, I linked to my website, and I went from page 10 to page 3 on Google instantaneously!

Case studies have shown that by starting a G+ page and getting 100, followers a website rank can jump almost 15%! That’s a huge upward trend.

What types of social signals will benefit your website? What is Google looking for?

From Twitter:

The number of tweets and retweets an URL has.The level of authority (followers) the person tweeting has.


From Facebook:

The number of shares and likes an URL has.


From Google Plus:

 The amount of +1′s an URL has collected.
Via Brian Yanish - MarketingHits.com
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101 Best Email Subject Lines of 2014 (...and our 10 worst!)

101 Best Email Subject Lines of 2014 (...and our 10 worst!) | Online tips & social media nieuws | Scoop.it

What would you learn if you sent 125 million emails in a year?

 

Digital Marketer did just that and we’ve learned a thing or two about what works in the process.

 

We’ve crunched the numbers and are giving you our 101 best subject lines, plus a subject line trick guaranteed to increase your click through rate!...


Via Jeff Domansky
Jeff Domansky's curator insight, December 11, 2014 2:39 AM

Get Digital Marketer's free PDF download of 101 best email subject lines and a subject line trick guaranteed to increase your click through rate!

Chuck Taylor's curator insight, December 11, 2014 9:44 AM

Love this

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Top 6 Disruptive Marketing Trends for 2015

Top 6 Disruptive Marketing Trends for 2015 | Online tips & social media nieuws | Scoop.it

It’s going to be one of the most interesting years ahead. There are disruptive marketing trends ahead and this list starts to build on the platform of sharing, something I’m very interested in and will be focusing even more on in 2015. I will focus on sharing platforms (not just social networks). More specifically, I’ll be focusing on how, why, when and where we share and how it will change the way customers do business with people and brands. Here we go...


Via Jeff Domansky
Bart van Maanen's insight:

Delen zal volgens Bryan Kramer de spil worden van marketing in 2015. Daarnaast bespreekt hij nog 5 interessante ontwikkelingen die van invloed zullen zijn op de manier waarop we online gaan communiceren, waaronder techniek en big data, storytelling en api's.

Alia Goral's curator insight, December 2, 2014 5:35 PM

I find this article interesting because it wants the reader become aware of how marketing has shifting to a sharing environment. Especially with sites such as Scoop.it, we are the ones who get to decide how we share and interpret information. 

María Dolores Díaz Noguera's curator insight, December 3, 2014 4:52 AM

Se profundiza en COMPARTIR como clave y epicentro de las tendencias en marketing 2015...Top 6 Disruptive Marketing Trends for 2015 | @scoopit via @ThePRCoach http://sco.lt/...

Jan Wallen's curator insight, December 3, 2014 1:34 PM

More trends - of a disruptive nature 

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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Online tips & social media nieuws | Scoop.it
Landing Pages for Content Marketing

Via Jeff Domansky
ManufacturingStories's curator insight, November 3, 2014 9:39 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Benjamin Labarthe-Piol's curator insight, November 3, 2014 12:41 PM

Critical topic

Terence's curator insight, January 9, 2015 7:45 AM

Landing pages, done WELL and for the right traffic, can BE your website.

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Social Media Sharing Strategy for More Blog Post Traffic

Social Media Sharing Strategy for More Blog Post Traffic | Online tips & social media nieuws | Scoop.it

How do you grow traffic to your website?

 

One of the keys is having an active blog or resource center where you are weekly adding new content that is helpful to your ideal audience.

A second key is then using a social media strategy to help increase the visibility of your post. This article will look at the ways to use social media for this purpose.

 

.


Via Brian Yanish - MarketingHits.com
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A Comprehensive Guide to Marketing on #GooglePlus

A Comprehensive Guide to Marketing on #GooglePlus | Online tips & social media nieuws | Scoop.it
Part 1: The Importance of Google Plus

 

Introduction:

Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands …


Via Jaana Nyström
Bart van Maanen's insight:

Alles wat je wilt weten om Google+ goed te gebruiken, staat in dit uitgebreide overzicht. 

Jaana Nyström's curator insight, June 10, 2014 5:45 AM

Great tips for new and old Google+ users alike!

donhornsby's curator insight, June 10, 2014 8:35 AM

Helpful resource for those using Google Plus!

Alfonso Gomez's curator insight, June 10, 2014 10:19 AM

Amazing way for connecting ideasesg

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30 Instagram Rules for Your Businesses that Drive Results

30 Instagram Rules for Your Businesses that Drive Results | Online tips & social media nieuws | Scoop.it
If you're looking for help with how to use to Instagram, here are 30 Instagram rules for businesses!

Via janlgordon
Bart van Maanen's insight:

Instagram is een social fotoplatform dat een enorme groei heeft doorgemaakt. Een goed voorbeeld ook van de voortdurende trend en de waardering van mobiele gebruikers voor het delen van meer visuele informatie. 

 

Het artikel geeft een overzicht van alle do's en don'ts, en geeft goede tips hoe je Instagram voor je bedrijf kunt gebruiken.

janlgordon's curator insight, May 5, 2014 2:02 PM

I selected this article by Jenn Hermann who is doing a 12 month series for Curatti on how to use Instagram to create amazing results for your business. I had the great pleasure of meeting Jenn on Instagram and she knows what she's talking about!


Here's an intro:


"If you’re struggling with how to use Instagram as part of your marketing strategy, it might be because you don’t know what to do and what not to do."


Here are some highlights that caught my attention:


Complete your bio with relevant information


Include your website in the bio – this is the only place where you can include a hyperlink


Do NOT share every Instagram post to Facebook or Twitter. Give people a reason to follow you here


Do not follow everyone that follows you – follow only those with similar interests or engagement


Thank and engage with everyone who commented on your post and use the @ before their name otherwise they won't see it


If you like this topic, we will be covering this once a month - join us and stay informed on how to navigate the digital world - great articles written by professionals who area successful in their area of expertise  - Lots more coming.................join us


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1hstUDd]

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17 Must-Have Features on Your LinkedIn Profile (Infographic) - Entrepreneur

17 Must-Have Features on Your LinkedIn Profile (Infographic) - Entrepreneur | Online tips & social media nieuws | Scoop.it
17 Must-Have Features on Your LinkedIn Profile (Infographic)
Entrepreneur
This infographic from Maximize Social Business lists 17 features your profile must have if you want to get the most out of LinkedIn.

Via Alice Heiman
Bart van Maanen's insight:

Rijke infografiek met tips om je LinkedIn profiel te verbeteren. Regelmatig kom ik mensen tegen die bijvoorbeeld geen contact informatie hebben. Het lijkt me toch de bedoeling dat je met mensen in contact kan komen, nietwaar. Bij LinkedIn moet je wel even bekijken waar je doet, want de normale contactbox is alleen zichtbaar voor mensen in je netwerk. En daar ben je al mee gelinkt.

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The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | Online tips & social media nieuws | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?

Via janlgordon
Bart van Maanen's insight:

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

mtmeme's curator insight, July 24, 2013 4:10 PM

The tsunami has arrived!

Content Carnivores's curator insight, July 25, 2013 9:34 AM

Add this to advances in context and authorship and the fun has already started. 

janlgordon's comment, August 8, 2013 3:50 PM
Jeff Walker, love your comment, I absolutely agree!