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This is one side of Social Media that isn’t talked about much … how your social media accounts impact your search engine rankings.
You may be getting little to no leads via your social networks but doesn’t mean they’re not vitally important to your website and business. Google and Bing use data from social media networks to help determine your website page rank. (Here we’re talking about Google Page Rank, not necessarily where your website is listed in a search engine.)
If you want to really impact your search engine ranking use Google+. Back in the day, when G+ first came out, I linked to my website, and I went from page 10 to page 3 on Google instantaneously!
Case studies have shown that by starting a G+ page and getting 100, followers a website rank can jump almost 15%! That’s a huge upward trend.
What types of social signals will benefit your website? What is Google looking for?
From Twitter:
The number of tweets and retweets an URL has.The level of authority (followers) the person tweeting has.
From Facebook:
From Google Plus:
Via Brian Yanish - MarketingHits.com
