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Scoop.it!
Creating content of different types and formats and for different media is essential for your business today, here are a few tools to help you do that.
Via Brian Yanish - MarketingHits.com 
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Learn how to create and tell simple sales stories to effectively communicate your value proposition when potential prospects ask "What do you do?"
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Bart van Maanen's insight:
De aandacht voor de catalogus is terug in de VS. Niet met de nadruk op alle producten van een firma, maar met foto's, lifestyle en verhalen die bij die producten en firma passen. Door de 'zware lading' aan informatie via internet zou de catalogus in nieuwe vorm opnieuw van waarde kunnen worden voor bedrijven.
Debra Walker's curator insight,
February 4, 2015 2:21 PM
Love that storytelling is bringing back in vogue the beautiful catalogue.
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Does it feel like you’re working a 25 hour day yet you’re still drowning in the ocean that is online marketing? Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:
Leuke lijst met creatieve hulpmiddelen als je als zelfstandig professional of klein bedrijf mooie inhoudelijke bijdragen wilt maken voor je (online) marketing.
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![The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic] | Online tips & social media nieuws | Scoop.it](https://img.scoop.it/nkomWB0fWRnHJTWPANLc-jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels. This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.
“What about the whole mobile movement?” you might ask. That only seems to be fueling the popularity of email, now that people can send and receive email whenever and wherever they want... Via John van den Brink, Lauren Moss
Bart van Maanen's insight:
Interessante ontwikkeling dat e-mail niet minder wordt, ondanks de toename van social media. Het lijkt of de mobiele apparaten ook zorgen voor het verbeteringen in online leesgedrag.
Mariana Alviso's curator insight,
October 28, 2013 7:39 PM
Pese al auge de las redes sociales el email es aun la herramienta más utilizada de Internet. Los dispositivos portátiles como las tabletas y smartphones también han colaborado al éxito de de la herramienta. 
David Duncan's curator insight,
October 30, 2013 8:48 AM
email is still one of the most effective ways of engaging your audience
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Content marketing is of much more importance today than it ever has been. Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it. Content marketing is here to stay and these stats definitely prove the fact. Via Lauren Moss
debbieleven's curator insight,
June 12, 2013 7:02 AM
US stats but 62% of companies outsource their content marketing - I was surprised at that. 
Kaye Blum's curator insight,
June 12, 2013 7:04 PM
A clear infographic explaining the significance of content marketing, especially for B2B. 
Delton Allred's curator insight,
July 2, 2013 11:33 AM
Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.
Don't like the graphics so much.
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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. Via janlgordon
janlgordon's comment,
June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight,
September 5, 2013 3:11 PM
Do people actually read the content? Will it keep them following you?
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![An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Online tips & social media nieuws | Scoop.it](https://img.scoop.it/Fgp_rpJnPdYN5YXCrCcaazl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy. It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success. Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing... Via Lauren Moss
Bart van Maanen's insight:
Goed en overzichtelijk stappenplan om naar de social media marketing te kijken. Met de waardevolle toevoeging (die nogal eens wordt vergeten door bedrijven) dat het bij alle automatisering wel om mensen gaat en niet om logo's.
AndySernovitz's curator insight,
May 3, 2013 6:59 AM
It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success. Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...
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![How to increase the visibility of your Facebook Page [infographic] | Online tips & social media nieuws | Scoop.it](https://img.scoop.it/dALsSfz-nJL_NK8wI7Wrozl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Handige uitleg over Edgerank, de manier waarop Facebook berichten en updates wel of niet laat zien op de tijdlijn van je vrienden en volgers.
Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, providing you with the means to reach and engage with all of them. Promotional activities seem to center around a singular, focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy. Visit the link to read the complete article and view the infographic; learn more about Facebook pagerank, marketing and optimizing posts... Via Lauren Moss
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Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. It's been well over 15 years since the social era started.
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Bryan Kramer serves as a sort of Zen master to digital marketers. While marketers comb through social analytics, Google analytics and the other daily jetsam of marketing campaigns, only to discard the analysis when a new metric turns up, Kramer’s company Pure Matter exudes a composed calm, adjusting its campaigns [...]
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Why Should You Repurpose Content? Repurposing content (aka finding new ways to recycle your existing content) has a number of benefits, such as: Reaching a New Audience. Some users prefer visual info… Via Stefano Principato
Bart van Maanen's insight:
Door bestaande content op een andere manier te serveren aan je publiek kun je opnieuw mensen aanspreken. Door bijvoorbeeld van blogs een gesproken cursus (podcast) te maken, spreek je letterlijk nieuw publiek aan.
Gina Tucker's curator insight,
February 4, 2015 6:53 PM
Content doesn't have to be one and done! recycle great content to reach the maximum impact! 
Marketing Leap's curator insight,
February 5, 2015 1:12 AM
You spend hours every week developing new content here are 11 simple ways to repurpose or recycle that content you have worked so hard one and put it in front of a new audience...
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Carol Sherriff's curator insight,
November 15, 2014 1:19 PM
Great infographic making the point about the power of stories and of visuals. 
Audrey's curator insight,
November 19, 2014 3:03 PM
Storytelling is very helpful in education. Students can make up their own stories in most subjects to enhance learning. Why? It involves emotions, critical thinking and evaluation.
Have a look at www.hotmoodle.com
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Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.
Bart van Maanen's insight:
Interessant artikel over waarom mensen dingen delen via internet. Zowel positieve als negatieve emoties kunnen zorgen voor het virale effect. De woede die Wilde Geert momenteel en regelmatig effectief oproept, helpt om zijn dubieuze boodschap verder te verspreiden. Daar komt waarschijnlijk ook het ontzag vandaan als mensen zeggen: "Hij durft het toch maar te zeggen'. Dat zijn mensen, Nederlanders, die hun verstand overslaan, de emotie gaat voor. MInder mensen dan maar? Dat is een heel ander pleidooi.
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Social media and branding seem to be a match made in heaven, but misrepresentations of social media branding happen every so often. Via Thomas Faltin
Bart van Maanen's insight:
Let bij het gebruik van social media voor je bedrijf niet alleen op de hoeveelheid gebruikers, maar ook of jouw doelgroep van het netwerk gebruik maakt.
Peter Wilkinson www.peter.uk.com's curator insight,
October 16, 2013 3:44 AM
Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com 
Sophie Alexandra Aiachi's curator insight,
October 16, 2013 4:24 PM
Comment choisir le bon réseau social pour commencer sa vie 2.0 ?
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The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible. Via janlgordon
janlgordon's comment,
June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
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We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.
This infographic of social media marketing will help to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link. Via Lauren Moss
Enoxh's comment,
May 9, 2013 4:12 PM
A media plan is just as important as a business plan! I'm always surprised how many businesses operate without a written business plan, same for media, it makes a huge difference!
Shiv Batta's comment,
May 9, 2013 10:47 PM
It has become clear that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time social media position for experts to help manage the many social accounts, follow analytics, get creative with engagement, etc. It takes a lot of time and effort, but the payoff is only increasing as social involvement increase.
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![Why Brands Must Embrace Visual Social Media in 2013 [infographics] | Online tips & social media nieuws | Scoop.it](https://img.scoop.it/04wqBzr0Q4EBepYMCOCgHTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow. Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows. Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth. For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling... Via Lauren Moss
Bart van Maanen's insight:
Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie. Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info
Janet Louise Stephenson's curator insight,
May 3, 2013 10:28 PM
They say a picture is worth a thousand words....
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![The Underlying Importance of Social Media [infographic] | Online tips & social media nieuws | Scoop.it](https://img.scoop.it/difpbr8W6JX--7f2sEiNczl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
As a business owner or marketer it's very important to not only use social media to connect with customers, but also to understand the value in what social media brings. Social media is revolutionizing the way companies market, brand and connect with customers and potential customers in ways we never thought possible. In this blog post, view an informative infographic that details the underlying important of connecting with customers on social media and what it can mean for your business.
In this infographic, learn more about the tools and resources available to leverage social marketing, how online networks (facebook, google+, twitter) affect consumer behavior, and what the resulting significant changes mean for businesses, social marketing, branding and analytics... Via Lauren Moss
Chris Lee's curator insight,
September 29, 2014 3:39 PM
Infographic that explains the state of social network marketing and statistics which back up the notion of this platform being of major importance to any brand wishing to engage with their consumers. 
Samara Paxton's curator insight,
September 30, 2014 8:24 PM
Interesting the part about 'How are shoppers using their Smartphones?'- I have done every single one of those things. Also things like customer reviews on social websites- I definately will post on Facebook Business pages if I really like, or dislike a product. It really is important to be able to connect with your customer, especially for things such as products that are below a persons expectations. Social Media makes it so much easier to get it sorted out faster and in the public eye, which shows the brand in a poitive light.
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Here are the best articles from across the web that I can find on using stories and storytelling in business.
I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!
I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.
How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part-
's comment August 13, 2013 12:03 PM
Thank you!
's comment August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight,
September 7, 2013 8:15 AM
Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor. Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change. Thanks Karen for all of your dedicated and tireless work! It's a tood Story!! |
