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Welcome to Part Two of Six Types of Content and Why You Should Mix it Up! In part one, we covered how content is being produced en masse, and three types of content that are bound to get your website or blog going: video, lists and instructional content.x This week, we’re continuing our exploration down Content Road with threxe more options for you to experiment with.... Via Jeff Domansky 
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The smartphone promises a new golden age of journalism. ...Journalism, however, is holding its own. Statistics from the Times say roughly half of the people who read it now do so with their mobile devices, and that jibes with figures from the latest Pew report on the news media broadly. But if you were to assume that means people have given up reading actual articles and are just snacking instead, you'd be wrong. The Atlantic recently reported that a gorgeously illustrated 6,200-word story on BuzzFeed—which likewise gets about half its readers through mobile devices—not only received more than a million views, it held the attention of smartphone users for an average of more than 25 minutes. (WIRED's in-depth web offerings have also attracted audiences. A profile of a brilliant Mexican schoolgirl garnered 1.2 million views, 25 percent of them from phones, and readers spent an average of 18 minutes on it.) Little wonder that for every fledgling enterprise like Circa, which generates slick digests of other people's journalism on the theory that that's what mobile readers want, you have formerly short-attention-span sites like BuzzFeed and Politico retooling themselves to offer serious, in-depth reporting. “Maybe we're entering into a new golden age of journalism,” venture capitalist Marc Andreessen mused in a recent blog post, “and we just haven't recognized it yet.”... Via Jeff Domansky
Jeff Domansky's curator insight,
August 6, 2014 10:45 AM
Here's a good read and some interesting reflections on mobile phones and the past and future for journalism .
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With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location. Here are four interesting examples within the past few months that demonstrate what’s happening in mobile and where brands are investing most right now.... Via Jeff Domansky
Jeff Domansky's curator insight,
August 5, 2014 1:57 AM
Among the tactics paying off are beacons and coupons evident in these four very useful case studies.
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I’m finally getting around to watching the recordings from Social Media Marketing World 2014 and these notes came from the presentation by Todd Wheatland.  Why use SlideShare? You can get a huge number of leads for only $19/month (pro-version) SlideShare gets 60 Million visitors/month (your website does not) SlideShare has great SEOThe primary intent of SlideShare users is business (as compared to YouTube for Facebook).... Via Jeff Domansky
Jeff Domansky's curator insight,
August 3, 2014 2:19 AM
Andrea Vahl offers an excellent guide and resource for SlideShare. Recommended reading. 9/10
Jeff Domansky's curator insight,
August 16, 2014 9:14 PM
Here's how to harness the power of Slideshare for results.
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Email is one of the best channels at your disposal for marketing your online store. Emails drive traffic, supplement your content marketing, and outperform both Twitter and Facebook for generating sales. This post is about one of the most important types of emails that you can send out: the “Welcome.” They’re the types of emails you get usually when you submit your email address to an online store.... That’s why you should make your welcome emails great. To make it easy for you, we've put together 13 examples of amazing welcome emails (including their subject lines), as well as three templates that you can steal, and finally the apps you can deploy to make your emails the best that they can be.... Via Jeff Domansky
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The most effective content marketing teams are assembled from a strategic mix of talent with a strong “chief storyteller” at the helm. Content strategist Barry Feldman shares his tips and techniques along with those of other industry leaders for building a content dream team.
The marketing prophets have spoken. Us disciples have work to do. We need to put our heads together and work as a team. But wait a sec. You can’t work as a team until you have team. You with me? If your company is a part of the massive majority focusing its efforts and resources on marketing the modern way—content marketing, that is—a serious challenge before you is creating a content marketing team who can take to the highly competitive game and come out a winner. Tough stuff to be sure. Let’s attempt to uncover the qualities of the most effective content marketing teams, smart ideas for assembling yours, and trends that may help inform your decisions.
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Any solid social media plan will now include Pinterest. Small business owners, are you listening? This visual-focused social bookmarking tool has taken the Internet by storm, and its users are growing each day. In fact, in just the last three years, Pinterest’s unique visitors have grown by more than 2500 percent. Yes, you read that correctly, 2500 percent! In order to make the most of Pinterest to promote your brand and business, here are some top tips for engaging with your Pinterest followers.... Via Jeff Domansky
Jeff Domansky's curator insight,
July 24, 2014 10:06 AM
3 simple tips that will help you to get the most out of Pinterest for your small business.
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...According to Maximize Social Media, sales are directly linked to social media efforts in the following ways and for the following reasons: - Each month there are 10.3 billion Google searches. - 78% of shoppers research products online before making a purchase. - 57% of customers are acquired through company blogs (linked to social networks). It’s clear that without a solid social media strategy, brands will fail to reach a large percentage of potential customers.... Via Jeff Domansky
Jeff Domansky's curator insight,
June 22, 2014 2:35 AM
It's clear the social media train has left the station. What are you doing about it?
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How to you generate more marketing qualified leads? Why, you run an inbound marketing funnel-focused campaign! Here's how to get started.The purpose of this article will be to outline a campaign process you can use to generate a marketing qualified lead. This includes a website visitor clicking on a call to action, downloading an information qualifying offer from a landing page, email nurturing and downloading a marketing qualifying offer.Today I’d like to teach you about how a campaign works, and give you a scenario that you can adapt and reuse in your own inbound marketing strategy. But, we need to first speak a little bit about your sales funnel.... Via Jeff Domansky
Jeff Domansky's curator insight,
January 31, 2014 10:13 AM
These inbound marketing tips should help you get more focused on creating a valuable sales funnel from your content marketing program.
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Rescooped by Thomas Faltin from MarketingHits |
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By: Dawn Papandrea, NewsCred Contributor
If you’re reading this blog, you may already believe that content marketing will benefit your business. What you might not know is that there is a right way and a wrong way for getting it done.
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Rescooped by Thomas Faltin from The MarTech Digest |
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The a magic ingredient in all great content. If you've got it, there's nothing you can't do. If you don't, you're dead before you start.
Excerpt...
The bottom line?
Confidence is magnetic.
Confidence with empathy is irresistible.
And it's a hell of a lot more fun than namby-pamby.
Fellow content creators: let's aim high.
We can only get fired.
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Rescooped by Thomas Faltin from The MarTech Digest |
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Digest...
... how we execute inbound marketing and respond to the inquiries must improve. Here are some steps to take:
1. Revisit your definition of a buying cycle start – A buying cycle should be considered as starting when a buyer expresses a willingness to spend money to achieve a goal or resolve a problem. With this new definition, the concept that buying cycles are 50 to 70% complete before contacting a seller may change.
2. Make sure you have the right mix of content – In order to create that willingness to spend, some of your content needs to be outcome oriented. But the big gap continues to be a failure to focus on business outcomes.
3. Treat inbound contacts with respect (remember they don’t trust sellers) – While the inbound contacts you generate may not be decision makers, they certainly are knowledgeable buyers.
Allow the buyer to tell you what they believe their requirements are.
--> Try to uncover the business issues that will provide value to offset the cost of the offering being considered.
--> Once a goal is uncovered, ask the buyer what capabilities they’ve seen that will enable the goal to be achieved.
--> Diagnose the way the buyer’s organization operates without the offering being considered and by asking questions see if you can determine additional capabilities they buyer was unaware of.
--> By asking questions, see if you can get agreement that additional capabilities would be helpful.
--> Try to qualify the buyer as a coach or champion to gain access to other stakeholders to build a business case.
4. Develop 4 key skills in your sellers. Take a hard look at your sales organization and make sure they can do the following three things (or train them to do so in your sales enablement efforts) that John feels are critical selling skills in today’s technology market. Sellers needs to have the ability to”
--> Disqualify “opportunities” that are likely to be lost to competitors or no decision. Few things are more painful than going the distance and losing.
--> Align with inbound buyers that have already done research and believe they know their requirements. Understand it will be necessary to gain access to others within their organization.
--> Have proactive conversations with executives about business outcomes without mentioning product.
--> Collaborate with buyers to understand the steps that must be taken for them to make a buying decision and define the activities that the selling organization will do to help them get there.
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This is a very, very important post for the content marketing who is configuring the marketing automation schema, especially the point regarding the right mix of content.
As technology advances, it is still important to distinguish between marketing qualified leads and a sales qualified leads and align your messaging and selling bahavior accordingly.
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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight |
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Instagram puts it simply: Capture and share the world’s moments. There are many tools out there that help you to capture great images on your smartphone and edit them ready for Instagram.
This post features 3 Instagram Apps that can help you to feature those “moments” and create visual content that stands out on Instagram....
Thinking about using Instagram? These 3 Instagram Apps will help to make your visual content get noticed.
Usando Instagram para mejor contenido visual ...
Useful apps to help you get better Instagram results.
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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight |
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Pinterest came onto the social media scene in 2010 and took it by storm. The visual bookmarking site boasts 70 million users worldwide, and that number is consistently growing. Businesses have finally gotten on board and are finding inventive ways to engage with Pinterest users. Pinterest recognizes the trend as well, launching paid "Promoted Pins" which will soon be available to all Pinterest business accounts.
Whether your business has been busy pinning away, or you are still trying to figure out how to get results from the platform, you DON'T want to make these 15 mistakes....
Useful tips and a great starting point for business on Pinterest.
15 Mistakes Your Business Might be Making on Pinterest
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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight |
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Many businesses focus heavily on creating fresh, high quality content. Although content creation is an indispensable part of content marketing, content curation is powerful as well. It can add value to the content you already have, allow you to connect with your audience more effectively, and give you the freedom to focus on creating content that will truly benefit your brand.
According to the Content Marketing Institute, “Content curation is a means by which we either supplement or promote our brand’s point of view to our specific audiences within the context of how the ‘world’ is talking about that particular topic.” Although it’s true that a lot of curated content comes from outside sources, you can also curate your own content by using content your company has already created....
Jan Gordon provides a valuable blueprint for content curation and useful tips to help anyone get better results.
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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight |
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...This is not unlike your content marketing plan – combining the right elements to serve the right solution at the right time (à la Google’s “zero moment of truth”).
In short, brands are in charge of creating a digital banquet that will delight their target audience.
To do that, you need the chef – the digital marketer, to orchestrate the main dish, the content, served up with “SEO sauce,” a combination of art and technique.Let’s explore these ideas more....
Here's how content marketing is like a dinner party and basic advice for serving it right
"combining the right elements to serve the right solution at the right time "
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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight |
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Animaker.com is a cloud-based do-it-yourself (#DIY) video making app that is bringing studio quality professional animation tools within reach of everyone. Exclusively crafted to suit the DIY explainer video makers, it features a wide array of several in-built tools that address the growing demand of animated video making....
Can't wait to try this promising looking video animation tool.
Me parece una herramienta más que interesante para trabajar con estudiantes interesados.
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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight |
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Too often people overlook the visual aspect of social media, which is actually a huge part of the experience. Most people report being more engaged by social networking posts that include photos. That’s because they draw attention and can spark interest in a post that otherwise would only have the support of a headline. The more engagement, the better the chance of a conversion, whether that means clicking on a link, signing up for a newsletter or buying a product.
Here are some ideas for types of images you can use to help pump up your conversion rates from social media networks....
Useful tips for better visuals in your blogging, websites and social marketing.
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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight |
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Next to high posting frequency and preemptive social engagement, profile image optimization is now the 3rd critical success factor in social media and content marketing.
This is true of all social media sites from Facebook, to Google+ to Pinterest and yes, even to your YouTube channel!
I’ve noticed a lot of people struggling to reformat their profile images on Twitter especially due to the recent change to the large header image dimensions on the main profile page.
It’s almost impossible to get a clear and crisp image save without the precise dimensions of each image category.I was so relieved to find this extraordinary infographic that tells you the exact dimensions of each image type across all of the social media platforms – most importantly for Twitter!
Useful guide to image sizes for most major social media channels. Recommended reading. 9/10
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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight |
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A complete list of the data and science behind the best Pinterest marketing tips and techniques - ideal images, best posting times, top categories, and more...
In our experience, there is a growing interest in Pinterest marketing, Pinterest research, Pinterest stats and tips. So, here it all is. I found some really interesting data and science on creating the perfect pin, gaining the most repins and followers, understanding the Pinterest mindset, and much more.
Ready to go? Let’s start right off with a whopper of a stat.
More adults use Pinterest than they do Twitter
Do you have a Twitter marketing strategy? I imagine you do. Could you be reaching more people on Pinterest? As of this year, yes....
Lots of valuable insights into Pinterest marketing.
We help our clients with unique content for Pinterest that seriously enhances their SEO. #Peakreputation #socialmediamarketing #get highonserps
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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight |
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If there’s one thing every inbound marketer should do in 2014 to ensure they’re set up for success, it’s incorporating a content calendar into their inbound marketing strategy. And for those who currently use one, I suggest you take it one step further and make sure you’re taking full advantage of this beneficial planning and tracking tool. A content calendar is your key to making sure you are consistently publishing strategic, unforgettable, and share-worthy content....
Incorporating a content calendar into your inbound marketing strategy can increase leads, blog ideas and lead to a more successful lead generation effort. Check out these 10 practical tips.
To summarize, to be efficient, you need a plan. Interesting article.
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Scooped by Thomas Faltin |
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Scoop.it Top 10 Content Conversion Study
What content curation generates views? What content curation generates clicks (conversion for the sake of this study)? What can we learn from comparing VIEWS and CLICKS?
For those wondering what I'm up to with these lists of Top 10 Scoops of all time it is simple. By comparing traffic generation (views) or the top of the conversion funnel with conversion (the bottom of the funnel) we will see new content marketing iideas.
Here are Scoop.it feeds whose Top 10 analysis for clicks is complete:
http://sco.lt/7HnqjZ ; Curation Revolution
http://sco.lt/8CZurZ Design Revolution
http://sco.lt/7PxYjx Startups Revolution
http://sco.lt/8cl8Yz Ecommerce Revolution
http://sco.lt/8xqxAP Contests & Games Revolution
http://sco.lt/6KdbNJ Social Media Marketing Revolution
http://sco.lt/7tUwSn Marketing Revolution
Stay tuned for more.
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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight |
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If you’ve been here before, you know we’re long-time advocates of employing engaging content as a key component in brands’ plans to generate business, raise brand awareness, and generally achieve world domination. That’s why we’re always on the lookout for great examples of content marketing and why this EPIC (yes, EPIC, as in Homer and The Odyssey, just with fewer gods and demons) list from Joe Pvulizzi, founder of the Content Marketing Institute (and speaker, author, content marketing expert extraordinaire), was something we thought you’d enjoy.
Joe’s presentation shares best-in-class examples of effective content marketing. The brands he’s included run the gamut from Coca Cola to Smosh, and subject matter from farming to engineering and banking. There’s something here for everyone. Take a look and see what you think, you can find the full list below....
Looking for examples of content marketing that aren't just great, but epic? Check out this great list and resource from Joe Pulizzi and highlighted by Shelly Kramer.
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Rescooped by Thomas Faltin from The MarTech Digest |
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![[FREE] Content Marketing Gets Social: 2013 Survey on Content Marketing Trends - Skyword | #TheMarketingAutomationAlert | Digital-News on Scoop.it today | Scoop.it](https://img.scoop.it/2YMDYh8-sQ9cP_XycDprNjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Skyword, in conjunction with Unisphere Research, announces a report that examines how content marketing and social media fuel brand success. Download now.
Excerpt...
This report highlights the current state of the content marketing industry, where marketers want the practice to go, and how brands can improve their strategies. Here are some key findings:
-- > 68% of respondents say their top content marketing objective is engaging customers and prospects.
-- > 87% of respondents say they create their own original content to reach web users.
-- > 66% of respondents say their biggest content marketing challenge is producing targeted, relevant online content to engage audiences.
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-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.
No surprises in this report other that the high usage rate of video, which leads me to believe that the report is skewed towards B2C. Regardless, the price is right.
Content Marketing was the hot topic this week at the CMO Club Summit
More content marketing tactics you should consider.