Digital-News on Scoop.it today

Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.

(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do). 

Why give away a million dollar idea? Why not? I learned this idea from friends, lost it and found it again from other friends this last Saturday. The idea ties browsers (Chrome, IE, whatever) to the Search Engine Results Pages (SERPs) via a simple App that uses schema Google makes available to anyone. 

The net impact of this simple idea is Google becomes your partner in your company's search engine marketing. You get YOUR logo on Google when a "logged in member" is searching. 

Three years ago there was too much "login friction", friction now solved by Facebook, Twitter and Google Plus "create an account with social" APIs. What do you owe me if you use Search Engine Gamification to make millions? Nothing but a donation to cancer research would be nice. 

I also stand ready to help anyone create this tool FREE and bet I can enlist some of my friends too. Why give away a million dollar idea? SOT, Sign of the Times and not worth anything locked up in my head :). 

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