PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING

Pharmaceutical Industry | NEWS | | Doctors in BRIC countries more likely to use social media than those in Europe - Difference is most pronounced when it comes to mainstream sites such as Facebook | PMLiVE...

Pharmaceutical Industry | NEWS | | Nearly 20 per cent of European doctors use iPads or other tablets - And 43 per cent use a smartphone in their daily professional life | PMLiVE...

When I researched topics for DigiPharm this year people referred to 2011 as the year of mobile for digital communication. There was and still is lots of talk on how pharma can and should use it as another channel to engage with customers.

There is growing evidence that doctors are using iPads and smart phones in their daily professional life. This has again been highlighted in a recent survey Elsevier. At DigiPharm Europe 2012 there will be a presentation with brand new research and data on how healthcare professionals use mobile. It will be interesting to see if this figure will have increased and if so by how much?

David Blair, Head of Industry for Google, talks about Google+ and the future potential for pharma at InnovationPharm Chicago 2012.

David's suggestions sound like this could be a great way for pharma to engage with different communities. How many pharma companies have embraced and started using Google+? Do HCPs even use Google+? Marketing and communication is all about fishing where the fish are! 

Do you think digital is important to healthcare?

Some interesting and eye opening statistics about digital use including:

- Healthcare 2nd most searched topic in google

- Healthcare 3rd laregest web activity across all generations

- 85% of Europeans turn to the internet and other technolgoy for health presciption information

What are you doing to engage with HCPs and patients online and are you monitoring what is being said about your brand? Find out what other pharma companies are doing at DigiPharm World Europe

With tight budgets and aggressive brand goals, marketers needs to take a close look at what drives sales for a pharma brand. Why should patient education be a critical part of the marketing mix? Here are 5 key reasons.