PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING

The Social Habit is a new study conducted by Edison Research and Arbitron, and is derived from the 19th Edison/Arbitron Internet and Multimedia Research Series, one of the longest-running studies of consumer adoption of the Internet, new media and...

Consumer behaviour is driving multichannel growth and if retailers want to stay in touch with their customers they must adapt now. ...

Today, traditional publishers face numerous challenges. While some will not rise to the challenge and meet them, others may one day look back and find that today's challenges pushed them to even greater heights.

Now that the rush of Christmas and the New Year sales period has calmed down, retailers are probably taking a moment to reflect on what was a very difficult year and work out how to turn things around for 2012.

If you knew which customers were making decisions right at the store shelf, or on a showroom floor, would you talk to them differently than someone doing research from home?

87% of marketing decision-makers from around the world believe they will drive more sales and profit by evolving into effective multichannel marketing organizations,...

WIll pharma marketing become de facto multichannel marketing in the future?

In the future?  uh...

See the results form the poll initated by @lenstarnes

Inspiring responses.

Don't you think too, that pharma marketing in relatiy is always one step behind to where it should be? Well, it is a difficult task, inchaing market conditions and with internal cutbacks to change and develop..

I do understand, but can I approve this lacking behind?

Can you?

;-)

Macy’s ability to create addictive in-store experiences is a major factor in its multichannel success. The retailer has just expanded its popular Backstage Pass campaign, which sees customers scan QR Codes to access celebrity fashion videos on their mobile device. The campaign sparked thousands of interactions when it was launched earlier this year, with shoppers embracing QR technology to access fashion tips and insights. In the campaigns newest incarnation, Macy’s has added videos from designers such as Kenneth Cole and Tommy Hilfiger and stylist Rachel Roy as well as Sean Combs, Jessica Simpson and Martha Stewart. Content mostly revolves around Macy’s Home, Men’s, Cosmetics and Young Contemporary departments.

Norm Johnston is responsible for overseeing and expanding the Mindshare agency’s digital capabilities and strategy. His agency was one of the first global, full-service media companies.

Johnston spoke with eMarketer’s Lauren Fisher about the importance of looking beyond media devices and advertising channels when crafting a multichannel campaign.

Best-in-class retailers have implemented successful mPOS and rolled out Facebook storefronts, but these areas will be top struggles for many merchants, according to predictions from Gartner.

In fact, Gartner predicts that through 2015, 80% of multichannel implementations will fail.

Multichannel customer experience review of 15 brands in the retail sector (Multichannel Retail Customer Experience Report 2011 http://t.co/SpZu0e7z...)...

The words multi-channel and cross-channel are used interchangeably, and while from an outside perspective they seem to have the same meaning, there is a subtle but very important difference between them..

Digital Business and Marketing Consultancy - working with its clients to drive growth and innovation through best use of digital channels from London.

Why enterprises that fail to adapt will be left behind.

Marketers who make the most of consumer media habits stand to benefit. Changes in US media consumption habits have brands reevaluating their multichannel marketing programs.

According to Brian Walker, Forrester Research’s Principal Analyst for multichannel and ecommerce technology, multichannel organizational strategy doesn’t cut it anymore.

Today’s consumer doesn’t use use channels, rather a variety of interconnected touchpoints – what Forrester has coined the “Splinternet” – which does not merely consist of web search, your website, mobile web, apps and social networks, but also offline “channels” that leverage web content from the commerce system.

Interactive signage, QR codes in magazines and bus shelters, in-store kiosks, sales associates armed with tablets, and call centers that are more integrated with the commerce platform than the “green screen.” Not to mention the variety of devices that support these interactions, from laptops to gaming consoles, interactive TV to (whatever’s coming next).