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What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource... Via janlgordon
Martin (Marty) Smith's insight:
Great insight from Jan on our evolving AUTHORITY conundrum - every one needs authority and to the extend we all do our ability to achieve it goes down. This article is from Globaltrends - I selected it because I thought they did an excellent job of examining the emerging influence landscape, some of its potential implications, how businesses can leverage this information and raised some thought-provoking questions to ponder as we move forward....... Influence is Power Essentially influence is about power, the ability to shift the actions, attitudes and behaviors of others, to be a compelling force leading the way towards a goal, an aspiration or a way of living or working. Jan Gordon comment: Curators of content, news and information who provide insights and context will play an important role in shaping the future of influence. Here are a few highlights: Identifying who are the shapers and influencers is just the start of mapping the influence landscape. *In today's world knowledge and skill are never enough--unless you possess the influence to make the world take notice. There are three other key elements to understand:
Making Sense of the Influence Landscape: Implications for Business What’s Next? The influence landscape is dynamic. The one certainty is that it will continue to shift more rapidly, raising the question of what’s next? How will power bases shift if we learn to manage the landscape and its underlying technologies better? Who will be the next generation of shapers and influencers – and how do we connect with them? Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond" Read full article here: [http://bit.ly/1fwR2iF] 
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![How To Create A Social Marketing Audit and Why Important [Infographic] | Must Market | Scoop.it](https://img.scoop.it/wijb46aq2dKpfCtIdPRZcTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
When thinking about social media strategy creation, where should a marketer start?
One important component to be included should be a social media audit, where you survey the social landscape to find your customers, industry thought leaders and competitors on social spaces.
Through some analysis, a marketer is able to glean what works and what doesn’t based on the performance of competitor’s pages. By understanding how the audience responds to different types of content and calls-to-action, you can set your own channels up for success at the outsight.
Don’t know how to perform an audit? Don’t worry, we have you covered. Check out our How to Perform a Social Audit infographic below.
[Good starting point for social marketing - JD] Via Jeff Domansky
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Content Marketing is important to the success of your biz, so we’re going to keep bringing you lots of info, including this newly released infographic from Uberflip. If you’re targeting other businesses (B2B), you may wonder how your marketing tactics compare to others, or may be looking for inspiration. We think you’ll find both in this infographic; here are a few key points: 94% of B2B marketers create new content rather than share. 82% of B2B marketers use content marketing to gain new customers and leads. The top three ways to share content: Social media 87% Website articles 83% Email 78%... Via Jeff Domansky, Marie Ennis-O'Connor
John van den Brink's insight:
The Top Three ways to share content: Social Media 87%, website articles 83% and email 78%. Email is still in the Top Three, see also this article: http://atdotcommarketing.com/why-email-is-still-alive-infographic-socialtimes
Linda Dap's curator insight,
April 29, 2013 3:20 AM
De top 3 manieren om content te delen: Social Media 87% website articles 83% email 78% 
Martin (Marty) Smith's comment,
April 29, 2013 2:21 PM
Excellent infographic and good discussion by @B2Community.
Peter (PJ) Fulcher-Meredith's curator insight,
May 15, 2013 6:53 PM
The whole issue of content marketing leaves me a bit breathless. What is it? Where does it fit? What am I already doing that fits into the definition of Content Marketing? What do I need to do differently that I am not doing now? Questions. Questions. Questions. This infographic is a good starting point - a foundation |
The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations.
Insightful article of how you can map and manage the influence within your business ecosystem.