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Better Blogging Resources Much like riding a bicycle blogging is harder than it looks. I thought I knew how to ride a bike until I rode 3,300 miles across America. That trip taught me there is always lots to learn.
Same is true for blogging. Our new better blogging Flipboard curates the best bloggers, tips, and tools to help any blogger publish better content. Flipboard is a cool tool since it easily allows curation of content across a broad spectrum of users. Every blogger from beginning to advanced will find helpful resources, tips and content on our Better Blogging Flipboard.
https://flipboard.com/@curagami/blogging-better-236gfgi8y
Thinking Differed about Marketing Digital marketing is different. Networks create power dynamics that wrap marketing's space/time. This Curagami post connects books by Barabasi explaining how networks really work to Flash Boys by Michael Lewis since the stock market is one big ultra-fast network now.
The post discusses:
- Internet Time Is Always NOW
- Networks Are Different
- Movement Marketing = Biggest Digital Marketing Trend NO ONE Understands
- Influencers & Force Multipliers – Do You Know Yours
- WHY not HOW
Join the conversation, share your wild west digital experiences and how you think marketing is being wrapped, changed, and manipulated: http://www.curagami.com/digital-marketing-gravity/
Content Curation Blab
When Cendrine said we should have a Blab about content curation I didn't know what she was talking about. Blab is a new cool tool. Much like Google's hangouts,, but less involved though still not falling off a log easy to start / attend.
The video of our almost hour long riff on content curation is embedded into Curagami:
http://www.curagami.com/content-curation-video/
SEO Blow Up
I know better, but moving to Woocommerce just blew up every URL on my blog. This post explains how URLs are tricky. URLs get changed in many unintended ways.
Changes to your Wordpress categories, use of an add on like Woocommerce or re-publishing after changing the URL window all change your URLs and require 301 redirects to maintain continuity with Google. URLs aren't just YOURS as this post shares.
After spending 3 days creating manual redirects so my URLs won't stay broken my advice is try not to do that :). Marty
While Floyd Mayweather and Manny Pacquiao were duking it out on Saturday, another battle was going on in the background: Periscope versus illegal live-stream...
Marty Note
K, let me see if I have this right. I pay $100K to watch a mediocre fight and the venue is going to tell me I can't @Periscope it (real time video streaming). WHAT?
Boxing needs to learn the music business lesson - try to deny or sue the future out of existence and YOU lose long term not them. Periscope is on the side of the angels. We #contentcurators are GOING to create content with their very cool tool.
Whether we will keep watching BOXING is the question.
And NO would be my answer unless we can create a tribe as we watch. If boxing's promoters want to KILL their golden goose they won't be the first. Instead of being happy they created an event people felt compelled to share and embracing the share and helping (the share) boxing wants to put genie back in bottle.
Yeah, good luck with that. I love it when ostrich-like industries like this one wrongly believe their CONTENT is what creates the primary value. HUBRIS goes before a monster fall in our business - web marketing - and it doesn't get much more arrogant than believing we HAVE to have a fight.
NO, we HAVE TO HAVE the connections such an event creates, so if you don't like it then find a way to support it or MAKE LESS MONEY and watch your relevance slowly decay to the point where NO ONE CARES because we can't share the expression of that care or see that our friends do too.
Lesson to boxing AND ALL OTHERS - we WILL curate your content and the proper response is. "WOW, that's great how can we help". Any other response and YOU LOSE. Sue and YOU LOSE FASTER and WORSE.
I wanted to watch the fight, but I'm not paying 100 bucks and I'm not going to a smoky bar with a bunch of drunk a-holes I don't know. So boxing's message to me is F-Off. My message back to boxing is I love Periscope WAY MORE THAN YOU. If you force me to choose that decision is easy...and YOU LOSE.
Never ceases to amaze me how really STUPID people believe they are capable of turning back the tide. Yeah, not so much just ask the music industry that goes from your money for nothing and chicks for free to WHO CARES or if it isn't free WHO CARES.
Ask those bands trying to pay for the sins of previous greedy generations if they wished the industry "leaders" knew a little bit more about what I do for a living (web marketing) and a little less about being huge a-holes (lol). Bet they vote for more of one and a lot less of the other. M
PS. May seem strange to say boxing is dead on its biggest $$ night ever, but that is precisely when businesses die lately. When they are so full of themselves they don't see the train that has in fact already hit them.
Everything Is Harder Suddenly everything online seems harder. Or there may be a slow drip with energy and value leaking out seemingly unrecoverable. Google’s algorithmic haircuts hurt no matter how realization dawns. This post is about how to recover, regain and reposition your website after traffic, conversions and money are dealt an injury by an algorithm change by the Google Gods.
Follow these 5 Easy Steps to Recover:
- Stop, Wait & Listen.
- Analytics Deep Dive.
- Create New KPIs.
- Back In To Blue Oceans.
- Create Community.
Possibly "easy" is the wrong word (lol). First STOP whatever you've been doing since "old SEO" tactics don't work anymore. Next figure out where to go that new and start testing. This Curagami post shares several Haiku Decks and explains each of those 5 "Recovery" tips.
2M Views On GooglePlus
You may think, "2M views so what, many have more than that," and you would be right and wrong. Right because many friends including @Mark Traphagenand @Neil Ferree(to name just two) have many more G+ followers and views than little ole me.
The point of Social Media Marketing is not to win a horse race. The point is to communicate YOUR message in order to create scaled online community. Once your community more than pays for itself your "degrees of freedom" open up.
If you know of another "moderate effort, HUGE return" tool please share and I will use that one too. In the meantime G+ may be the best "do less, get more" online marketing tool ever created. G+ is Davids stone helping to slay giants - how else can a tribe the 4500 generate views of more than 2M?
So get out your sling and load up some G+ rocks today and your digital marketing will be slaying giants soon too :). M
Content Curators Added To Curagami
Content curation may be the ultimate team sport. Together we are smarter than alone. As we changed our startup http://www.Curagami.com look and feel today we added a place to share 3 favorite content curators each month.
December's Must Follow Content Curators:
@Cendrine Marrouat - https://www.cendrinemedia.com
@Neil Ferree
@Brian Yanish - MarketingHits.com
Significant curators across every social net these special marketers sift a mountain of content daily so we their lucky followers are smarter, wiser and better informed. If you are NOT following Cendrine, Neil and Brian on Scoop.it, Twitter, Gplus and wherever else they contribute (blogs and company sites) you are missing the easiest way to learn content curation and Internet marketing we know.
Happy holidays to three of our favorite content curators, Scoopiteers and people. We will share 3 curators a month and won't have a problem filling up our 2015 content curation dance card.
3 Trending Haiku Decks: Gamify The Clash For The Holidays
3 Trending Haiku Decks
Haiku Deck is a cool visual marketing tool we believe proves Slides are a new marketing channel. Haiku Deck isn't your father's slide deck template. Haiku Deck FORCES you to tell great stories and THINK about how to excite, lead and teach an audience even as you learn, think differently and rock a new content marketing channel.
Don't think Haiku Deck and slides are a new marketing channel? Take a look at some of these stats:
70, 216 = Total Views for team Curagami's 36 Haiku Decks
7,963 = Views For Top Deck (Warren Buffett's Tips For Startups).
3,454 = views gained since 9.17 across all decks
T R E N D I N G
#1: Gamify Content Marketing (4,158 views +164% since 9.17)
http://shar.es/1aBtqW
Now #5 overall and a Top Haiku Deck for us and the fastest to attain such heights.
#2: Crowdfunding Tips From The Clash (1,223 views +128% since 9.17)
http://shar.es/1aBt5B
#3: 5 Holiday Web Design Tips (845 views +113% since 9.17)
http://shar.es/1aBv3y
Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.
Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
Marty Note
At our startup Curagami (http://www.curagami.com) we had an epiphany. Most valuable content is THEIRS not YOURS. Testimonials rock. We knew that :). M
Guest Blogging Works Because
Guest blogging is not dead and most likely it will never die. We have the proof coming right from a guest blog post on Google. We also have proof from fiends at SalesForce who BLEW UP their blog by asking for guest posts.
SalesForce published 54% of the time from guests last year and their blog traffic went through the roof. Even better, they made more money. Strange that Matt Cutts would suggest sticking a fork in guest blogging when Google continues to ask guests to blog.
Guest blogging works, when done right, because your guest brings their social network to your content. This "friends of friends" marketing idea is at the core of our Startup Factory funded startup. Curagami believes in the power of THEIR content on your digital assets.
So, when Google's talk is one way and walk is another GO WITH THEIR WALK. And in the case of guest blogging Google's walk supports guest blogging.
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Oracle Blogs Rock Great Content
Oracle gets the tie between great content and selling ideas such as "social listening analytics." Oracle's blogs are full of great, relevant and spot on "new marketing" content. But there's a problem.
The messy URLs Oracle's blogs generate make sharing difficult. Just goes to show no matter how big and smart you are it helps to walk among the little people a little. Testing the ease of sharing your content across social media platforms is a great lesson to learn from Oracle's messy URLs. There are many great lessons to learn from Oracles content too.
Scoopit Over 300,000 Views - Thank You
Thanks to many friends, followers and teachers our @Scoopit fees went over 300,000 views yesterday. I would thank everyone here, but for some reason I haven't been able to see the @name links on Scoop.it since the move to this UI. I can see 'em, but they are behind my Scoop and so unreachable.
This post links to GPlus where I tried to say THANK YOU to those who've helped teach me. The list is LONG, too long to fully include anywhere, so if you follow me, have collaborated with me or linked to and made suggestions for our Scoop.it THANK YOU.
As I noted on GPlus. Scoopit is an enormously important tool now given all of Google's changes. Using this "safe" environment to test and then commit to content, ideas and memes is what will separate tomorrow's content curaiton winners from content shock losers.
Marketing Questions on Quora Summary
We’re answering a marketing question a day on Quora, and we’re frustrated. We are frustrated by difficulties of incorporating other platforms into our site.
NOW = Gamification, Content Marketing & Content Marketers
Wish every platform would sign...Read More
Medium Cool
Why do we need another blogging tool? Reasonable question. If Medium was simply and only another micro-blogging and content curation tool then the answer would be in the negative.
We don’t need another blogging tool no matter how cool, efficient and mobile-ready the new tool’s User Interface. That’s why Medium isn’t a micro-blogging tool. Medium is a community forming NOW and that has many benefits including:
* Grow with the network while not as crowded as Medium will become. * Fill the hole between your blogs and social nets. * Curate across your owned properties easily into one place. * Create and curate mobile ready content.
Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.
- Ask for HELP.
- Create An Ambassador Program (with some gamification).
- Curate 90%, Create 10% (make your content about THEM).
- Reward, Value, Encourage & Listen to PEOPLE.
- Create a Weekly, Monthly and Yearly CONTEST to Reward Contributors.
Does your website have game? It is going to because gamification and games are how you win hearts, minds and loyalty over time online. This Curagami post welcomes SweetToothRewards.com, a new add-on to Magento, Shopify and others, and affordable gamification. Gamification is in your website's future because its benefits win hearts, minds and loyalty over time and help create sustainable online community.
Take a step-by-step look at how to quickly build relevant buyer personas and easily create resource-rich content aligned with your audience needs.
Via Pedro Da Silva, Os Ishmael
Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble. After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …
Marty Note
WOW and WOW. Hubspot confirms what web marketers already know - distance between CRM, CMS and Content Marketing / Curation is short. As distinctions between tools blurs because it must we will gain.
Perhaps a new generation of tools will actually WORK without needing to string a ten tools together, bridge five analytics ecosystems and answer the questions we need to know in near real time.
Pigs flying yet? HubSpot's CRM entry could be ALL GOOD though :). M
We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.
This Haiku Deck is the fastest to 2,000 views we've ever created. Discover the 7 reasons you MUST curate content:
http://shar.es/1XxuSs
Marty Note
Wait long enough, or in my case live long enough, and it gets to be YOUR TURN (lol). I loved this Justin Gray post on Forbes explaining that MARKETING is the last thing an online play needs.
Couldn't agree more.
I was trained in a different kind of marketing than we practice now at our startup Curagami. I was trained to invade Russia in the winter. THEN messages were few enough and far enough between capturing territory and holding it was possible.
Not so much anymore.
These days capturing hearts, minds and loyalty is the game and everything is happening all at once all the time. The skills needed to play this game, as Justin so astutely notes, are different. Here is an excellent summary of those skills from his Forbes post:
- Content creators. In an era of shrinking attention spans, the ability to craft compelling stories into engaging online content is key. That’s why marketers need the same skills as a journalist: ideation, writing and editing.
- Analysts. Marketers need to know how to extract insights from data and use it to make meaningful decisions. They also need to create models to collect data and feedback easily.
- Designers. Modern marketers must have an eye for aesthetics and be able to capitalize on trends in real time. Look for candidates who can create high-quality, consumer-facing assets at a rapid pace.
- Planners. Marketers engineer a brand’s interface with the buyer, including when, how and where they’re interacting. That means creating workflows and campaigns based on buyers’ behaviors while paying attention to other messages and campaigns.
AGREE and not just because I'm benefiting from such an analysis. I imagine EVEN if I was still working for one of the largest Consumer Products companies as I did a lifetime ago (P&G, M&M/Mars) we wouldn't be invading Russia in the winter anymore.
UNLESS, we were invading with a tribe of brand Sherpas, telling the story as we went and watching our analytics and pivoting based on what we learn in near real time.
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search
As a small business owner, you’ve got a lot on your plate. With so many different hats to wear, it’s easy to get overwhelmed.
Wouldn’t it be great if you could get your best customers to do your marketing for you?
If only it were that easy, right?
Via Brian Yanish - MarketingHits.com
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Our new Better Blogging Flipboard.