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Scoop.it!
As a small business owner, you’ve got a lot on your plate. With so many different hats to wear, it’s easy to get overwhelmed. Wouldn’t it be great if you could get your best customers to do your marketing for you? If only it were that easy, right? Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
Our epiphany was realizing the most socially shared and linked to content on our websites and blogs wasn't ours but THEIRS. When customers share content they support it with links from their social nets. This "Friends of Friends" marketing is how your brand breaks through to the other side of the filter bubble. 
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This article presents an interesting five step process for effectively creating brand ambassadors. The process consists of creating goals, recruiting a small group, creating a community around your product, rewarding the ambassadors, and adjusting it based on what works and doesn't. Brand ambassadors can be vital to the success of a company and potential superiority over competitors. Getting customers involved can also create a greater sense of loyalty than just doing business as usual.