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Scoop.it!
We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing. 
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Is you digital marketing talking to itself about itself? Here are 10 Tips so your online marketing wins hearts, minds and loyalty. On Curagami & Curatti.
Martin (Marty) Smith's insight:
Tips on Curagami
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From
curatti
We Are All Media Companies Now
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Remember those great, “This Is Your Brain on Drugs,” commercials? New neuroscience research shows benefits of your brain on content curation may be equally startling: I think there are some promising avenues of discovery in the work of Gary Marcus that could one day help address how we learn. Gary Marcus describes deep learning this …
Tysa Fennern's curator insight,
April 22, 2014 11:21 PM
With all the content curation tools, using Scoop.it seems appropriate to share this article!
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Netflix & Amazon know something most new to web merchants miss; Information creates online scale becoming the gold at the end of a means rainbow.
Martin (Marty) Smith's insight:
Netflix and Amazon understand something most "new to web" catalog merchants don't - information is both means and ends. Online scale depends on information more than money.
Deanna Dahlsad's curator insight,
December 28, 2013 4:45 PM
@Martin (Marty) Smith says,"Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."
Deanna Dahlsad's curator insight,
December 28, 2013 4:46 PM
@Martin (Marty) Smith says, "Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online." |
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As a small business owner, you’ve got a lot on your plate. With so many different hats to wear, it’s easy to get overwhelmed. Wouldn’t it be great if you could get your best customers to do your marketing for you? If only it were that easy, right? Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
Our epiphany was realizing the most socially shared and linked to content on our websites and blogs wasn't ours but THEIRS. When customers share content they support it with links from their social nets. This "Friends of Friends" marketing is how your brand breaks through to the other side of the filter bubble.
Matt Rogers's curator insight,
September 14, 2014 11:16 PM
This article presents an interesting five step process for effectively creating brand ambassadors. The process consists of creating goals, recruiting a small group, creating a community around your product, rewarding the ambassadors, and adjusting it based on what works and doesn't. Brand ambassadors can be vital to the success of a company and potential superiority over competitors. Getting customers involved can also create a greater sense of loyalty than just doing business as usual.
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From
curatti
Love, a word rare in business, is important to online marketers. No brand, company or product can create the LOVE needed on their own. We all need friends.
Martin (Marty) Smith's insight:
Who knew. The Beatles were right. We take the love we make.
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“There it is,” I said to myself but aloud. As everyone at Triangle Startup Factory turned to look at me I waved them off. How was I going to explain that the 3 word mnemonic we’d been looking for was there sitting there in front of me. Truth be told I tripped over it: * Authority. * User Generated Content (UGC).
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![Toy Story's Creator Shares Magical Storytelling Tips [TED Talk Video] | Must Market | Scoop.it](https://img.scoop.it/dczU9rkG-3RYrnguVccsPDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the beginning. Contains graphic language ... (Note: this talk is not available for download.)
Martin (Marty) Smith's insight:
We are entering a time when STORY is paramount. Anyone and everyone can share content. Few can tell great stories. Fewer websites will tell great stories.
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