#HR #RRHH Making love and making personal #branding #leadership

"There is no-one-size-fits-all approach to personal branding. No matter where you are on the introversion/extroversion scale, your success lies at the intersection of what you do best and how you personally like to make things happen." 

 

The last paragraph of William Arruda's article sums up exactly why success is not the privilege of a few. We all have a chance to make it big. Personal branding is no exception. 

 

I always tell clients and participants in my social media classes that I never sleep the night before a presentation. Actually, I often am the most shy person in a room. But I have never let that stop me from achieving what I wanted.

 

Why? Most of the reasons are in this article: 

 

Personal branding is not about being famous, it’s about being selectively famous.Personal branding does not require constant schmoozing at events.Personal branding is not a “me me me” activity. It’s about giving to others. - That's why curation is so important. Personal branding doesn’t require public speaking. - You don't have to take part in big events to be recognized by others. 

 

Social media has allowed us to make our voices heard. It's important to take advantage of it. 

 

Read the article at http://www.forbes.com/sites/williamarruda/2015/02/16/why-introverts-excel-at-personal-branding/ ;

 

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Cendrine Marrouat

Si miramos en el mundo de hoy en día, una de las principales metas que debemos desarrollar en nuestro Personal Branding es construir credibilidad. Las Marcas son una mezcla de psicología y ciencia ya que juntas nos traen sentimientos, emociones, experiencias o preguntas como “Sera verdad o no lo que dicen?”

 

Cualquiera persona podría llamarse experto en alguna área, como un beisbolista profesional, jugador de fútbol de primera o simplemente estrella de cine. Es fácil construir una Marca, sin embargo si no demuestras lo que tu estas predicando podrías tener una reputación poco confiable. Tu Personal Branding es definido por tu credibilidad.

Via MyKLogica

Personal branding has evolved since management guru Tom Peters defined the term way back in 1997. (He also provided some wicked quaint advice, like "sell the sizzle, not the steak.")

Today, your personal brand reflects the information that's available about you on the Web, mostly on social media platforms. This post explains how to create your personal online brand online, based on interviews with four of the smartest people in the branding business:

1. Know yourself and what you're good at.

Your personal brand reflect who you are, so you can't possibly brand yourself if you're clueless about yourself. This doesn't mean navel-gazing, but rather a realistic assessment of your strengths and weaknesses, what you love doing, and the skills that you've mastered or are working to master.

2. Create a memorable brand name.

If you've got a unique name, make that your brand name.  If not, create a brand name that's a hybrid of your name and your career direction. "You want people to find you, not somebody who's got the same name as you," explains Dan Schawbel, author of Me 2.0: 4 Steps to Building Your Future.  Remember, though, if you put your direction in your brand name you're tied to that direction. (That's why Step 1 is so important.)

3. Capture your online turf.

Buy the domain name that corresponds to your brand name and secure the Facebook page, Twitter account, Google+ account as well. If you find that your brand name is already "owned" create a different brand name. With LinkedIn, you'll use your real name, so put your brand name prominently in your profile.

4. Build a website for your domain name.

This is easier than you think. There's no reason to struggle with a complicate website editor when you can create a perfectly usable site using a product like WordPress. (There are alternatives but WordPress is the de-facto standard.) You don't want a traditional website anyway, since they have an "institutional" feel about them anyway.

5. Set up automatic updating.

To reduce the busywork of all those different social media platforms, set up an application that allows you to simultaneous post to all of them. For that past few months I've been using the free version of Hootsuite.com, but there are many alternatives out there both free and fee.

6. Share useful content on a regular basis.

Don't try to be a full-time blogger. Instead share "helpful tips relating to the products [you] sell, relevant news, and personal updates that build emotional connection and convey positive character, such as a philanthropic interest," explains Clara Shih, CEO of Hearsay Social, writing in the Harvard Business Review.

7. Get feedback from people you trust.

The advice and encouragement of others helps keep your "brand development" on target.  Philip Styrlund, CEO of The Summit Group, recommends setting up a "board of directors"--a few trusted colleagues who can assess your ongoing efforts and act as an informal sounding board.

8. Be authentic, even a bit risky.

As long as you don't come off like you're crazy or weird, a little opinion in your online presence is a good thing, according to Meg Guiseppi, author of the book 23 Ways You Sabotage Your Executive Job Search. "Don't assume that being authentic will turn people off," she explains. "Nobody is interested in working with a cookie cutter."

Via Daniel Watson

Defining your proposition and message, and living up to it, will contribute powerfully to your career progression. And when you get to the top, don’t think you need to change your approach.  Brands exist in the hearts and minds of the people who use them, and if you suddenly try to change them, you alienate the customer, which doesn’t do you an awful lot of good.

Via Stefano Principato, David Hain