#HR #RRHH Making love and making personal #branding #leadership

En una iluminadora TED Talk “La forma en que pensamos sobre el trabajo está equivocada“, Barry Schwartz nos alienta a pensar si es la naturaleza humana la que crea instituciones o son las instituciones las que pueden dar forma a la naturaleza humana. En las fábricas tradicionales, el trabajo se basaba simplemente en el intercambio …

The importance of design is only increasing. Consumers have instant access to global marketplaces and ever-higher expectations of service. They no longer distinguish between physical and digital experiences. This makes it increasingly difficult to make your product or service stand out from the crowd. As a result, design has become a CEO-level topic for many executives.

But while the concept of “design thinking” emerged as far back as 1969, and while many companies have tried to adopt its principles, relatively few have made true shifts in growth and profitability through design. Fewer still have been able to prove concretely the exact value of the design actions they’ve taken.

We have begun to explore the underlying design practices that allow some firms to succeed above others. Our research into global companies across multiple industries aims to uncover the connections between business value and design. Our early findings, presented in this article, are not yet statistically significant; we will continue to expand our data set in 2018 to reach that goal. But already some trends are evident. We see ten design actions across three themes that appear to correlate with improved financial performance.

Espacio colaborativo sobre Design Thinking e Innovación en Español. Accede a información sobre la metodología y comparte tu experiencia. Somos el altavoz de los Design Thinkers hispano-hablantes.

Design thinking has become such a hot topic amongst L&D and innovation teams at large companies that one would think executives see it as their silver bullet solution to their innovation woes (that, or it’s a way for them to be seen to be investing in innovation and providing a creative outlet for their millennial staffers).

Whatever the case, over 80% of new product launches at large companies fail and it’s because, as Michael Dell famously put it, “ideas are a commodity, execution of them is not”.

The same holds true in the startup world where 95% of startups fail, usually due to market failure stemming from botched execution.

While design thinking is indeed an incredibly powerful ideation and prototyping tool that I use with my team and with clients, it is but one of many pieces to the corporate innovation puzzle.

It alone won’t deliver any value beyond temporarily galvanizing employees and delivering some chemical reactions.

Los 10 principios del Nuevo Management basados en el Design Thinking

Maestros alrededor del mundo están implementando en sus clases Design Thinking con el objetivo de innovar y generar nuevos contenidos para sus estudiantes. Descúbrelo aquí.

Los principales beneficios que el Design Thinking puede aportar a las organizaciones.

Porque no conocían otra cosa, no concebían otra cosa. ¡Ya sabes…! Salir de la zona de confort y hacer tambalear los paradigmas de siempre. Como decía De Bono acerca de la creatividad: “romper con los patrones establecidos para mirar las cosas de otra forma”. Ahora fíjate en esta nueva apuesta de Nintendo… No sabemos qué …

Previously in this series, we explored why collaborative projects are vital for students. But if we’re being honest, creative projects are really hard to pull off with students. We will now explore how design thinking can work as a roadmap for getting the most out of collaborative projects.

Some of the aims of Design Thinking's approach are to create:

greater inclusivenessbetter team cohesionhigher levels of collaboration and interactionincreased creative confidenceEveryone thinks, feels, and experiences things differently. Differences are what we need. Knowing that certain activities are not natural for everyone means that some preparation, explanation, and trust-building, before the launch, can go a long way towards preventing people from jumping ship.
Some of the obstacles the process aims to overcome:

Fear of failureIntimidationLow self esteemHierarchyCreative blocksBlind spotsSpecialisation bias

En unos recientes talleres sobre Design Thinking que impartí en Canarias realicé una de mis prácticas habituales: las personas asistentes al curso tiene