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The most important thing a business owner can do to be successful on Facebook is share great content that followers find valuable. That means a mix of original content, links to interesting third-party content, and meaningful offers from the business. 
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View these Linkedin Profile Tips to build and optimize your profile on the platform, as well as learn how to use the many features available to users.
Linkedin provides access to a multitude of features, make it the most advanced professional user base in the web, from which you could harness its technical platform to get the best out of it. Here is a great infographic with facts about Linkedin Profile, followed by the tips to build your profile with optimization techniques. Via Lauren Moss, Bartolomé Borrego
Trish Sadar's curator insight,
December 13, 2013 6:09 PM
I confess that I am not leveraging the wonderful tools available on Linkedin. Great article with easy tips on what you can do today to optimize your profile, and help employers find you.
Make it a great day! 
Stéphane Hardel's curator insight,
December 15, 2013 6:12 AM
Soyez beaux soyez forts soyez convoités 
Lori Wilk's curator insight,
December 28, 2013 3:21 PM
One of the biggest mistakes I hear about is that people signup to be on a social media site and then they don't complete their profile which reduces their effectiveness. Yes- it's important to fully complete your profile.
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This post was fun to write. I spent the morning writing about the importance of thinking digital first. This post shares 5 tips about the care and feeding of possibly your most important asset - your network of support, advocacy and content. If your content network isn't the most important thing no one really thinks about very often I don't know what is. Via Martin (Marty) Smith
Brian Yanish - MarketingHits.com's curator insight,
November 9, 2013 12:56 PM
Totally agree with Marty, each of these Scoopers uses Scoop.it to build their readership. That's right they are using Other Peoples Content (OPC) that they curate to build their own following and traffic to their channels be it a website or social network. 
Jack Varnell's curator insight,
June 14, 2015 3:00 PM
Thanks for this list... I must be doing something right. All were in my network. Even the incomparable @KarenDietz !
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Is Google+ part of your marketing strategy? Are you looking for creative ways to run contests and giveaways on Google+?
Although there are restrictions on using Google+ for contests, there are ways for you to promote your contests successfully on Google+. Interestingly, most brands and businesses on Google+ aren’t taking advantage of this opportunity, and they’re missing out. Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
September 24, 2013 8:31 AM
GooglePlus keeps coming up as the most under utilized weapon out there. Great post here on how to use G+ to create contests and games.
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Enterprise gamification best practices, presented at HCII (Human-Computer Interactions International) 2013. Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
September 15, 2013 9:17 PM
Great Slide share on enterprise gamification from @martarauch.
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TheSoulfulEMU's curator insight,
September 10, 2013 2:13 PM
Stay safe! Adopt the right practices towards tight security. You data is precious, dont let it get into wrong hands.
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Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing, Via Martin (Marty) Smith, massimo facchinetti
Martin (Marty) Smith's curator insight,
July 12, 2013 6:36 AM
Why Content Gets Shared
Brian Yanish - MarketingHits.com's curator insight,
July 12, 2013 11:34 PM
Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers. My thoughts on how old content media producers need to evolve. Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing. People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.
The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay.
The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media. They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.
Martin (Marty) Smith's comment,
July 13, 2013 7:23 AM
Great analysis by Brian. I go even a step further in Saving The News&Observer http://sco.lt/4rBAOH and suggest that newspapers become part of their own rehabilitation by embracing the CROWD in real time by throwing off their "we are here to guide you" ethos. The editorial-centric model is over. Brian's idea about promotion-centric is a good one, but I want more. I want these organization deep in the weeds on things so WEB marketing they can't NOT understand how DIFFERENT life is and will always be from that magic time when a newspaper could take down a President, we could only watch 4 TV channels and exciting programming was a show about a boy named Beaver :). M
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Marty - some valid points here, but I distrust post that tell me no one size fits all and then tries to get me to wear one size. I also distrust polls that are set up to have a clear easy winner (as theirs is). Read my notes before reading the piece. Via Martin (Marty) Smith
Martin (Marty) Smith's comment,
June 15, 2013 3:59 PM
Great comment Daniel. Nice Scoops too. Thanks, Marty
Sean Ryan O'Neill's curator insight,
June 16, 2013 6:51 AM
Excellent read, including the comments which followed.
Martin (Marty) Smith's comment,
July 10, 2013 7:16 PM
Had an interesting follow on conversation with Jan Gordon about the question of how much. MORE is an important idea because you can't analyze feedback on content you don't create and publish. More can also be a turnoff for some, but the way we consume content along with everything else is changing. Instead of reading everything all the way through we dip in and dip out. Twitter and other social nets are either leading or reinforcing this ADD-like behavior. Well let's not judge it. It is what it is. No one READS anymore we scan so MORE scanable content in more places is good. Even BAD content is valuable since its creator learns NOT to create that kind of content, but ONLY if they publish. If a team "Sistine Chapels" their content waiting for a perfection that will never arrive they kill feedback needed to thrive.
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I've seen quite a few people who don't understand Google Plus or think Google Plus is some sort of wasteland with giant swaths of inactivity. I was one of these people until I decided to dive in an... Via Michael Q Todd, J Lynn Lock
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Did you know modern statistics state that you have 60 seconds or less to capture your audience’s attention? You’ve might have heard it before, but maybe not Via Baiba Svenca
Frans Droog's curator insight,
August 17, 2013 1:48 AM
Dit zijn echt hele goede tips, voorzien van een overtuigende redenatie, om (nog) beter te presenteren.
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From
visual
You’ve just finished writing a great new blog post. You’re excited to share your ideas and expertise with the world. But what should you do next? Via Martin (Marty) Smith
Greg Mudd's curator insight,
May 19, 2013 4:43 PM
Easy to digest infographic on what to do after publishing a post that can help with driving traffic to your blog post.
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Gamification Expert Yu-kai Chou explains his elegent Gamification Framework that breaks Human-Focused Design into 8 Core Drives within an Octagon. Via Martin (Marty) Smith, juandoming, Rui Guimarães Lima
Martin (Marty) Smith's curator insight,
May 5, 2013 7:45 PM
I like this "framework" to create gamification particularly Chou's 8 Core Drives: 1) Epic Meaning and Calling 2) Development and Accomplishment 3) Expression of Creativity and Feedback 4) Ownership and Possession 5) Social Pressure and Envy 6) Scarcity and Impatience 7) Curiosity and Unpredictability 8) Loss and Avoidance GREAT post on the HOW TOs of #gamification. Cool and helpful work from one of gamification's pioneers @yukaichou
Erin Moore's curator insight,
May 6, 2013 11:36 AM
These dives/motivations can be used to improve engagaement in any interaction.
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From
prezi
Can we apply concepts used in video production to Prezi design? Let's find out! In this Prezi I pull terms from Bruce Block's book The Visual Story: Seeing the Structure of Film, TV, and New Media. Let me know what you think. Via Baiba Svenca
Sandra Carswell's curator insight,
April 22, 2013 12:11 AM
Must share with 7th grade students working on a Prezi project 
Anne Macdonell's curator insight,
May 22, 2013 10:45 AM
Prezi is an amazing tool for clearning student thinking |
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The amount of change that has occurred over the past year is staggering. We have witnessed the introduction of everything from Google Glass to 3D printing technology, all having the power to revolutionize multiple industries within months. Via TechinBiz
Stéphane Favre-Réguillon's curator insight,
January 13, 2014 3:49 PM
5 tendances à suivre pour 2014 ! 
Emeric Bailleul's curator insight,
January 14, 2014 5:06 AM
Rien de nouveau, mais une bonne synthèse en 5 points
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Here are the content marketing tips for #startups and #smbs shared in this post: 2. Support great posts about you by writing about them. 3. Don't SELL, CURATE instead. 4. Create content with an eye toward what you want. 5. Tools matter. Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Here are six things you can do to improve live concert photography using your iPad or iPhone -- mostly with the help of a more robust third-party iOS camera app. Via Groovin' On Apps
Groovin' On Apps's curator insight,
September 16, 2013 11:43 AM
This post details some pretty robust app options and iPhotography tips for dimly lit concerts and indoor performances. You'll learn how to capture and enjoy more than the usual overexposed ghosts or underexposed specters you usually have to settle for using the native iOS Camera app.
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Embedded Tweets: here are creative ways to embed tweets and tweet widgets to enhance your content, drive engagement and establish social proof. Via TechinBiz
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![Content Marketing Is The New SEO [Infographic] | Information Technology & Social Media News | Scoop.it](https://img.scoop.it/JzVjU7xf9A9vD3Ss5QPKATl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
We hear a lot about content marketing these days. It is a phrase a lot of folks throw around to make themselves sound smarter but not many folks understand or Via massimo facchinetti, Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
September 15, 2013 6:07 AM
The Who, What, Where, When, Why and How of content marketing in a sleek infographic. Use it with your CFO to justify funding the "new SEO".
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While Facebook has a ton of critics, no one can deny the numbers and power of the social networking giant. A Facebook business page remains a must for a business of any size. Via massimo facchinetti
Daniela Scapoli's curator insight,
July 25, 2013 4:39 AM
Non è vero che Fb è inutile, si può usarlo bene e ricavarci molto anche se lo usa non per business ma per le relazioni personali (e poi: c'è differenza?)
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Rescooped by
Jesús Hernández
from Curation Revolution
June 15, 2013 9:50 AM
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How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
Key factors Google considers to be indicators of high quality:
A proper content strategy requires a significant amount of time and talent. But as a time-crunched business owner, you might not have enough bandwidth to regularly generate and oversee the content creation for your website. If that's the case consider hiring a director of content who can create and publish white papers, newsletters blog posts or e-books for you.
Make sure your http://bit.ly/RichSnippet renders with the content you create publish and syndicate to your top socials.
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Rescooped by
Jesús Hernández
from Digital Presentations in Education
May 28, 2013 1:08 PM
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PowerPoint has some amazing drawing tools that lets you create all kinds of illustrations. But sometimes it can be frustrating when you group text with an object to create an image because when you...
A neverendingstory of amazing tools to improve Powerpoint.
Has prezi killed the Slide-star???
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Rescooped by
Jesús Hernández
from Startup Revolution
May 20, 2013 2:35 PM
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Scoop.it!
Many startups think passion is enough. it isn;t. Successful startups learn how to tune their marketng with tools such as the 3 free Google tools discussed here: Analytics, Adwards and Trends.
Successful startups LISTEN at least as much as they TALK and this post explains how.
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Rescooped by
Jesús Hernández
from Startup Revolution
May 17, 2013 5:54 PM
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Scoop.it!
Viral Marketing, the art and science of creating marketing that springs legs and walks around the world, has never been more important or urgent. These slides share a HOW TO extracted from hard won lessons launching what has become a $60M mega-viral specialty gift.
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Rescooped by
Jesús Hernández
from Curation Revolution
May 2, 2013 10:37 AM
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Better SEO Writing
Just Scooped a great #infographic about SEO Writing that didn't mention some of my favorite tips or anything about "stop words" so I added 5 tips to the Scoop and wrote a quick ScentTrail Marketing post about Stop Words:
15 SEO Writing Tips (10 Infographic, 5 from me)
SEO Writing - Eliminate Stop Words (ScentTrail Marketing)
There is great news about the elimination of stop words. When you tune your writing to use shorter sentences, smaller paragraphs and reduces stop words your copy reads faster and so becomes more engaging. Win Win.
I sometime write long sentences; so when I saw these tips about the elimination of STOP words, I had to Scoop this.
