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![How To Build A Social Media Marketing Funnel [INFOGRAPHIC] | Information Technology & Social Media News | Scoop.it](https://img.scoop.it/HOs-SDNhq8wC0ZJh2sx4WTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
How can you use social media to boost your brand? Via Brian Yanish - MarketingHits.com, donhornsby, Martin (Marty) Smith 
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Alfredo Corell's curator insight,
August 15, 2014 2:25 PM
About ScissorsflyIn the spirit of freedom and creativity, we designed Scissorsfly. For the first time ever, you will be equipped with something that frees your imagination to creatively collect and organize everything you love on the web, and share them with friends. Scissorsfly originates from an open hackathon hosted at LinkedIn, when Sillicon Valley tech talents from places like Google, Twitter, LinkedIn, or CMU, MIT, Stanford, Berkerly came to play. We won the championship with the idea called ClipIt, which becomes the magic scissors at your hand today. Web 1.0 gave you static webpages. Web 2.0 gives you interactions and collaborations with the web and the world. Scissorsfly will give you not only that, but also the initiative to tailor the web at will. It will be an experience beyond the long lasting web 2.0... Finally, you can run wild with these scissors. Their MissionCollecting and organizing information is really important to us. However, it could be painful from time to time. We built Scissorsfly for you to enjoy the process. TeamWe are an early stage startup based in Mountain View (CA) and Chicago (IL). Our team is small and close-knit, with both strong engineering (e.g. Google, Yahoo!, Linkedin, eBay) and research (e.g. security, data mining, machine learning) backgrounds. For anything interesting, drop us a line at support@scissorsfly.com.
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Students Need Professional Learning Networks, Too Learning to create, manage and promote a professional learning network (PLN) will soon become, if it’s not already, one of the most necessary and sought after skills for a global citizen, and as such, must become a prominent feature of any school curriculum.
Via Gust MEES, Victoria Marín, juandoming, MyKLogica
Ali Anani's curator insight,
December 2, 2013 12:52 AM
The emergence of social networks impact is well-explained in this post. 
Amanda Feliu's curator insight,
December 2, 2013 4:55 AM
Un article molt interessant que parla sobre que els estudiants necessiten aprendre des de xarxes socials professionals. 
Kim Flintoff's curator insight,
July 8, 2014 1:27 AM
Collaboration can be both a formal structure for learning activity but also an underpinning framework for engagement and fostering life-long learning. Learning networks are part the new learning ecosystem and should be recognised and supported.
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Jeff Domansky's curator insight,
October 3, 2013 4:02 PM
Valuable insight into generation Z. and how they process information.
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Andrea Walker's curator insight,
May 17, 2013 10:56 PM
By using lists lists and hash tags effectively twitter can be u useful curation tool. Storify another mentioned in this article could also be a useful tool to curate twitter content 
Andreas Kuswara's comment,
June 11, 2013 9:22 PM
I supposed twitter can be used or any tool can be used for anything,but some tools are made with certain intended affordance by the creator that would make the tool less effective for certain functions. curation in a way is capturing things void of time (i probably drawing too much from museum), while twitter is fast pace timeline of interactive (or one way) discourse.... they seems to be inherently different.
i'm just automatically sceptical when 'one tool can be use for all' theme appear. but it is an interesting suggestion.
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Analysis of two years of Scoopit use to curate and create content marketing. Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
May 3, 2013 11:24 PM
Had fun creating a series of charts showing how each content marketing feed created on Scoop.it make a contribution to a tapestry of content marketing. 
Brian Yanish - MarketingHits.com's curator insight,
May 5, 2013 8:46 AM
Thanks Marty for sharing. SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB). We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy. Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing.
Martin (Marty) Smith's comment,
May 5, 2013 7:29 PM
Agree Brian. When SHARING is at the core many things change such as: competition, how we scale, how we make money and how and what we support.
In a social sharing time we compete in a more collaborative way where rising tides lift all boats. I was shocked to be in a meeting the other day where someone was pithing the idea of unilateral zero sum benefit. Shocked because everyone I work with get it - that doing the right thing is increasingly the right thing to do. I wasn't going to convince this particular manager that WE are stronger than I or ME, but most of us are getting it and that is one of the things driving Scoop.it's success :).M
Ken Morrison's comment,
April 14, 2013 6:30 PM
"G" for "Gulp" That is an important one for me to remember. I sometimes become more of a 'link sharer' than a true curator. Thanks for the solid advice.
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Robin Good: A valuable resource for anyone interested in the creation, organization and preservation of digital collections for the humanities, is this curated selection of resources and citations made available by the DH Curation Guide.
"The DH Curation Guide is a compilation of articles that address aspects of data curation in the digital humanities.
The goal of the DH Curation Guide is to direct readers to trusted resources with enough context from expert editors and the other members of the research community to indicate to how these resources might help them with their own data curation challenges."
DH Curation Guide: http://guide.dhcuration.org/index.html
Of particular interest in this collection:
The concept of collection from the user’s perspective by H. L. Lee.
A framework for contextual information in digital collections by Lee, C. A.
Thematic Research Collections by Palmer, C. L.
A framework of guidance for building good digital collections by NISO Framework Advisory Group
Full guide: http://guide.dhcuration.org/collections/ Via Robin Good
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Robin Good: Among the five digital trends presently shaping the consumer experience economy, according to Macala Wright who first wrote about this on Mashable, there is one that has as its key objective the reduction of "information noise", distractions and approaches to digital communication that make it harder to grasp and understand a message or to complete a key task one is after.
It reads like there is more to information curation than people scanning feeds and selecting relevant items to write about.
From the original article I have extracted a few passages: "Calm technology refers to applications that cut down on the digital noise of high-volume data to show the user only enough information that he or she needs to complete a task.
...It refers to technologies that do not disrupt our workflow.
The whole idea is to reduce distractions to our work flow without losing functionality.
Calm technology fights against many of the principles of digital marketing: instead of screaming for attention with flashing banner ads, technologies and applications politely take a backseat to the user’s primary focus...
...
Examples of calm technology can be found in the growing popularity of social curation and discovery.
Social product discovery sites such as Lyst, Mulu.Me, Buyosphere, Svpply and Discoveredd are essentially social filters that enable their communities to curate the products that are most relevant to them.
Moreover, the rise of interest networks and the idea of following someone who has similar likes and shared interest topics are examples of the principles of calm technology driving user behavior.
Google Circles, Pinterest and Chime.In, even location apps such as Sonar, Glancee and Highlight, can all be classified under the “term interest network.”
Excellent reading. 8/10
Full article: http://fashionablymarketing.me/2012/06/digital-trends-consumer-experience-economy/ ; Via Robin Good
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Robin Good: Here's another good example of curation at work. Andy Dickinson, has used Storify to create a "curated reference" of his lecture about curation for his first year undergraduate students.
The "storified" reference contains links to tools, video clips, and many contributions which allow any learner interested in this topic, to follow a selected path from which it is possible to wander off and explore in many interesting directions.
Useful. Informative. Inspirational. 8/10
http://storify.com/digidickinson/jn1013-curation-and-aggregation?awesm=sfy.co_hX4 Via Robin Good, janlgordon
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Curation can be done well, and it can be done poorly. Generally, when it’s done well, someone with a unique slant on a topic selects content of particular value and spends time putting that content in perspective. It feels insightful, and valuable.
At its most basic, it’s when you find a hidden gem of interesting content on a specific topic for a certain person, and you send it to them, with a note.
Ryan Skinner gives his six key recommendations:
1) As narrow as possible: If you’re one guy with one hour a week, you can’t curate a good newsletter about cloud technology. The less resources you have at your disposal, the narrower should be your topic, your focus and your audience.
2) More than a link: This is the era of frictionless sharing, goddammit. Friction is a demonstration of care. Anyone can send a link. If you’re going to curate and share, add something. Some insight. Commentary. But no more than necessary.
3) Slap asses: If you’re going to curate someone’s content, you owe it to yourself and to them to be open about it. Preferably, it’s someone you follow and share comments with. And be sure to give them credit.
4) Give away the reins: To whatever extent possible, allow the people you’re curating for, to influence contents in the future. The likes of Reddit have made this idea their raison d’etre. There’s a reason for that.
5) Keep it 50/50: For every time you curate one story, you should create and publish another. That means your email newsletter would be 50% own content and 50% others’ content.
6) If you doubt, don’t: We’re all overloaded with content. If you have even a moment’s doubt about sharing a piece of content, don’t do it. Better to wait for the right one than more or less spam someone.
Read the full article: http://www.velocitypartners.co.uk/2012/01/18/get-to-terms-with-content-curation-pros-and-cons-and-6-principles/
[Originally scooped and curated by Robin Good - further editing by Giuseppe Mauriello] Via Robin Good, Giuseppe Mauriello
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Scoop.it Study Via Martin (Marty) Smith
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Search Engine Optimization or SEO is no longer what it was a couple of years back. Now, an SEO specialist needs to widen his skill-set to survive in his profession, and shift towards Search Marketing Integration or SMI. Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
December 30, 2013 11:24 PM
Have you noticed a trend toward calling everything the "new SEO"? I'm guilty too with my Storytelling Is The New SEO deck on Slideshare (http://www.slideshare.net/martinmartysmith/storytelling-new-seo ). We are wrestling with what the absence of so much busy work creates. "Search Marketing Integration merges the world of marketing with keyword themes and link building to get soaring organic visibility and better ROI. SMI is all about effective use of cross-departmental initiatives. In short, success in an SEO campaign will no longer come from the irrelevant and redundant tactics. The caliber to integrate SEO with the marketing initiatives (branding, press releases, events, products, etc.) of an organization will measure true SEO success." Not sure about the "soaring" part, but I know any website I manage makes more money with a Phil Buckley or a Bill Ross along for discussions about "blue oceans", keywords and content. 
Agnipravo Sengupta's comment,
January 1, 2014 12:38 AM
I read an interview of Rand Fishkin where he pointed out that SEO should not remain as an independent sector. It should play a greater role by taking active part in every other sectors of an organization and act as a "layer" over them.
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Curation is sometimes confusing.
Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation.
Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are really going to learn from their advice. Via Jeff Domansky
KC Beck's curator insight,
October 3, 2013 12:21 PM
Curation is key. There truly is a science to curation. Perhaps it is worthwhile to read these steps to ensure you are doing it well.
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Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. Via janlgordon
Lydia Gracia's curator insight,
February 26, 2014 8:45 AM
Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.
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![The State of Flipboard and Rise of Mobile Curation [INFOGRAPHIC] | Information Technology & Social Media News | Scoop.it](https://img.scoop.it/fmsLzS8Op-eDnVmBQP6NiDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
From
dashburst
Flipboard is a personal magazine made up of the things you care about most. Recently, it surpassed 50 million readers and released a new feature that allows users to create their own magazines. Readers can now collect and curate the web pages they like into these magazines on Flipboard.
Since the new edition of Flipboard was announced several weeks ago, an additional 3 million readers have joined (for a total of 53 million currently). Also, more than 500,000 magazines have been created since too, given this great new way to curate content for mobile devices. In fact, there are over 6 billion pages flipped per month! More than 50% of Flipboard 2.0 users are reading magazines every day. 9am is the top time of the day for reading, while 7pm is the peak time for sharing. Some of the most popular magazines by publishers include The Esquire Interviews (by Esquire), Prefab Perfection (by Dwell), Women We Love (by Esquire), and The Beatles (by Rolling Stone). Using Flipboard is a truly an amazing experience and the site could be looking at exponential growth in the years to come as mobile devices completely take over! Via Jeff Domansky, massimo facchinetti, Tomas Jansma | FlexMind
Jeff Domansky's curator insight,
April 14, 2013 1:53 PM
The awesome Flipboard app is showcased in this infographic. 
Constance Jones Collier's curator insight,
July 17, 2013 8:51 PM
compelling reason to for content curation it brands you .
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's comment May 14, 2013 11:32 PM
Absolutely! Scoop.it is one of the best tools I've encountered in over ten years online :)
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La curation a fait beaucoup de bruit en 2011, positif comme négatif. Voici un petit point sur ce qu’est la curation, et 10 raisons de vous y intéresser. Via Freewares&Tutos
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Robin Good: The semantic web is all about integrating, capturing and exposing data relationships already existing within the information we generate.
From isolated, separate individual information items and streams, the semantic web will take me and you to a new information ecosystem in which the relationships, the connections and the ability to look at data from multiple perspectives are going to be the the main benefit and attraction.
Curation is part of this "semantic" process, giving individuals an important role in filtering, organizing, and making sense of the context and relationships existing between apparently unrelated isolated items.
We are all working to make better sense of the ocean of information that surrounds us.
Grace Nasri brings to light a few examples of internet companies, who have already begun "mapping and graphing the way their customers use, interact with and understand data."
-> Google Knowledge Graph -> Facebook Social Graph -> FindtheBest -> Hunch
"As we move towards Web 3.0 and the Semantic Web -- characterized by related, contextualized and personalized data -- there's a growing push for more robust context and relationship mapping."
".... a growing number of sites currently creating graphs that relate, connect and map information on the Web; as we move towards a more semantic web, this trend will only continue."
Insightful. Resourceful. 7/10
Full article: http://www.huffingtonpost.com/grace-nasri/internet-social-connecting-_b_1651098.html ;
(Image courtesy: techmites.blogspot.com) Via Robin Good
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Jan Gordon: "Here's what caught my attention:
Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...
However, this is slowly and steadily changing.
Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.
And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.
Now – what does that mean to SEO?
Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?
Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?
Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read the full article: http://bit.ly/AxRrEr Via janlgordon, k3hamilton, juandoming, Robin Good
janlgordon's comment,
June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment,
June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.
On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet. I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there. I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-) 
tara's curator insight,
June 23, 2020 12:01 AM
Curations happen among all types of people AND in all types of environments. Human networking is one of the most powerful tools that can go beyond physical interaction and in turn be utilized in further industries.
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Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will expand on this list througout 2012. So here is the first addition to that build! The topic- Curation!I thought I would focus on curation because a) I have a favorite site and b) there has been a lot of “press” on Pinterest as a curation tool and as a result I thought the timing was right. However before I list the sites lets talk curation.
What is social media curation?
Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation. Recently, I had posed the question : What is a social media curator” on Linkedin.
Read more: http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/ Via Shirley Williams (appearoo.com/ShirleyWilliams), Martin Gysler
Robin Good's comment,
January 22, 2012 7:33 AM
Hi Shirley, thank you for sharing this valuable list of tools. It is much appreciated and can be indeed used by many people.
I have taken permission to add my little contribution to it as it is becoming not easy for most people to identify the type of tools they may be needing. http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/#comment-583 Thanks again Shirley for your good work! 
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment,
January 22, 2012 9:26 AM
Thanks Everyone for this feedback. Just wonderful.
Robin- absolutely appreciated the feedback. I did visit all the sites to ensure that they were still in operation however missed some very important details. So thank you so much for providing the clarification needed. :)) 
Carey Leahy's comment,
January 22, 2012 6:56 PM
Martin you need to do a little of what the article says - add your own perspective! I read the info and thought you had written it until I went to the link.
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How to use social media to boost your brand. Good visuals! This post really speaks for itself.
Very good layout showing who's using which social media channels.
Social media marketing funnel...