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I took a favorite piece of content from our Buffer blog, “How Often Should You Be Posting to Social Media?” and I hacked together 21 variations and uses for the original story. Here’s exactly how I did itand exactly how you can do the same.The rundown: All 21 advanced content tips to get more from your original content... Via Jeff Domansky 
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Are you looking to shorten the sales cycle for your business in 2014? Are you looking to take more of a strategic approach to marketing that can be analyzed and measured? Would you be interested in reducing your lead generation costs by 62% in 2014?
Actually, content marketing is nothing new, in fact, John Deere started using content marketing in 1895 when he published a magazine called The Furrow. The goal of the magazine was to seen as a resource for their customers.
The Furrow had educational content and focused on teaching farmers how to be more fruitful business owners. The magazine now has a 1.5 million circulation in 40 countries and 12 different languages.
Well, I could sit here and write my opinions or I could share some numbers (proof) with you. Here you go… Via Jeff Domansky, Brian Yanish - MarketingHits.com
Jeff Domansky's curator insight,
December 15, 2013 10:20 AM
Need proof that inbound marketing works? Take note of these content marketing strategies.
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Content marketing is currently battling ‘big data’ and ‘responsive design’ for the hottest digital marketing phrase of the year. Yet the truth is that while the label has grown in popularity, the notion that content marketing is new is something of a curve ball.. Via massimo facchinetti, malek
malek's curator insight,
June 9, 2013 6:30 PM
outline the various factors behind a successful content marketing strategy, |
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For B2B buyers, brand content and third-party content play critical roles in helping them make purchase decisions. Throughout the purchase cycle, B2B buyers at all levels within the organization consume, share, and discuss both brand content and third-party content and rely heavily on it for vendor selection and product and services selection. A new study from Chief Marketing Officer (CMO) Council and NetLine Corporation found that online content is highly influential for B2B buyers. The study surveyed executives from 30 different industries and found that three needs drive B2B buyers to actively seek out content to support specific decisions. Nearly two out of three B2B buyers (62%) seek out content to learn about new market developments and industry practices, while nearly the same number of people (60%) seek out content to discover new solutions that could address specific needs. Just over one in two B2B buyers (52%) seek out content to address a project that is already in progress (or about to commence) for their companies.... Via Jeff Domansky
Jeff Domansky's curator insight,
March 31, 2014 11:19 AM
Learn how B2B buyers use third-party and brand content throughout the three primary steps of the purchase decision funnel.
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Learn about 10 content marketing tools' features, capabilities and case studies for content creation, distribution and measurement....
When I was at Content Marketing World a few weeks ago, I moderated a presentation by last year’s “Content Marketer of the Year”, Joe Chernov from Kinvey, who presented on a substantial project he undertook regarding content marketing tools.
The presentation and accompanying slide deck possessed several key characteristics of the most successful content: Thoughtful, structured, empathetic with the audience, uniquely and creatively packaged. It also includes case studies for each tool.Joe made a point to not focus on the most popular content marketing tools like, Outbrain, Zuberance, InboundWriter, Kapost, Compendium, SkyWord or Curata. Rather, he focused on a collection of tools that warrant attention outside of the mainstream content marketing mix.... Via Jeff Domansky
Shelley Kotzé's curator insight,
October 10, 2013 4:57 AM
Content Marketing is vital for any company who is online. Here are some great points on how to make your content marketing easier!
malek's curator insight,
October 10, 2013 6:50 AM
No matter how many tools you know, there's always new one you never heard of. I'll take it for our "Thanks Giving" Canadian version. Thank you Jeff 
Ali Anani's curator insight,
October 11, 2013 12:25 AM
Quite interesting. I advise exploring the ten tools as they are educational and of interest
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Content Marketing is important to the success of your biz, so we’re going to keep bringing you lots of info, including this newly released infographic from Uberflip. If you’re targeting other businesses (B2B), you may wonder how your marketing tactics compare to others, or may be looking for inspiration. We think you’ll find both in this infographic; here are a few key points: 94% of B2B marketers create new content rather than share. 82% of B2B marketers use content marketing to gain new customers and leads. The top three ways to share content: Social media 87% Website articles 83% Email 78%... Via Jeff Domansky, Marie Ennis-O'Connor, John van den Brink
Linda Dap's curator insight,
April 29, 2013 3:20 AM
De top 3 manieren om content te delen: Social Media 87% website articles 83% email 78% 
Martin (Marty) Smith's comment,
April 29, 2013 2:21 PM
Excellent infographic and good discussion by @B2Community.
Peter (PJ) Fulcher-Meredith's curator insight,
May 15, 2013 6:53 PM
The whole issue of content marketing leaves me a bit breathless. What is it? Where does it fit? What am I already doing that fits into the definition of Content Marketing? What do I need to do differently that I am not doing now? Questions. Questions. Questions. This infographic is a good starting point - a foundation |
Kevan Lee tried out 21 advanced content tips to see which ones might fit best in your content strategy. See what he learned and how you can best spend your time. Recommended reading. 10/10
Give or take a post! If you start receiving unlikes or your followers start dropping then perhaps you should consider lessening your frequency of posts.