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Advertising has come a long way since the first ever online ad was sold in 1993. This new infographic from Marin Software plots the industry's biggest moments, from the launch of Facebook to Twitter's promotional tweets and the more recent introduction of Google Adwords. Via Lauren Moss, Charles Mungai 
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We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns?
"What if you don’t have years; don’t have the time, energy, or budgets to create compelling content on a regular basis; or simply need to build an audience fast? The answer is this: you must create something viral; content that can spread in a way that creates massive attention. Content that will boost you above the writhing masses, and make others take notice." Via craig daniels, ABroaderView
craig daniels's curator insight,
May 7, 2013 9:42 AM
What if you don't have years? The heck with that, what if you don't have any appreciable time at all. If your like most small businesses you need a steady stream of action and growth yesterday, the luxury of waiting for results doesn't exist for you. Kelsey Libert lays out one of the best explanations of how content marketing may go viral, and how emotions may be the determining factor of viral success. Libert deftly winds us through the maze of viral content marketing but beware this is not a walk through the park where you'll learn and understand everything in 5 minutes. Stick with it and you'll find lots of gems. Step 1: Understanding the truth about your competition Step 2: Engagement is good, but viral is better Step 3: Understanding what it means to “go viral" Step 4: Creating content with a viral coefficient above 1 Step 5: Decreasing viral cycle time Step 6: The limitations of virality and the importance of audience. Step 7: Considerations for fractal virality Take this with you: Be Willing To Fail
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The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in. Via Robin Good, Jim Doyle
jalp Internet Consulting Services's comment,
April 19, 2013 7:25 AM
Google transformed advs and made them accesible to SME's. So low budget marketing departments can act more easily, even if they run their campain through agances.
Guillaume Decugis's comment,
April 22, 2013 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment,
May 6, 2013 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
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Research finds that an increasing percentage of US advertisers rate Facebook Exchange as very effective, and more marketers say the return on investment (ROI) on mobile is greater than on desktop. Via massimo facchinetti
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It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.
This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link. Via Lauren Moss, Mau, Ivo Nový, Brian Yanish - MarketingHits.com
Athena Catedral's curator insight,
May 16, 2013 5:58 AM
It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy |
History of Online Advertising: An Infographic
what's up next?
Just shows the phenomenal growth of online activity - and it is set to grow exponentially as more peoiple access the internet.